Owner and creative director for hospitality-focused design, marketing and PR agency.

Owner and founder of a digital creative agency, specializing in branding and web design. Responsible for all operations and creative oversight. Internal scope of work includes: Branding, Graphic Design, Social Media Management/Paid Social Marketing, Website Design, Photography, Videography, Copywriting and Consulting. Operations scope includes: Account Management, Sales, Billing, and Philanthropy.

Strategic UI/UX web design partner for the DiG team for marketing website refresh. Responsibilities include: competitor analysis, customer analysis, collaboration with PMMs and additional stakeholders on page content, creating content documentation outlines, Figma wire-framing, prototyping, visual/component design, page building in CMS, QA, and publishing.

Responsible for development and execution of extensive creative and content strategies for all agency clients.Direction, oversight, prioritization & approval of digital production, design and content teams on photography, videography, graphic design and copy. Execution as needed.Collaborate with Strategy Director to ensure paid advertising efforts and content strategy align to meet goals of each client. Review reports and learnings to adjust and optimize creative and content for ongoing campaigns.Presentation of creative & content strategies for all clients. Liaise with clients regarding deliverables and production needs. Scope of work:• Branding• Graphic Design• Social Media Management• Web Design • Photography • Videography • Copywriting/Content

Responsible for Digital Marketing planning, strategy, creative and budget of 25+ brand hospitality company. Oversee Content Marketing Specialist and Digital Creative Producer. Work closely with Design team.- Social Media – Oversee management of 150+ restaurant/bar/venue social & local listing accounts (Facebook, Instagram, GMB, Yelp, TripAdvisor, etc.). Develop content strategy for entire brand portfolio. Determine budget, audience, and creative for all paid promotions per brand per campaign.- Branding - Develop brand identities, voices and digital creative direction for all existing and new brands. Work with agencies on select projects.- Website Design/Management – Manage outside developers on new websites builds, creative direction and navigation for all sites, ensure updates to all 25+ sites via custom CMS (previously WordPress, Bentobox). - Graphic Design – Creative direction & oversight of assets for social media campaigns, digital ads, Snapchat geofilters, websites, email newsletters, etc. - Email Marketing – Strategy, segmentation and creative. Email list maintenance, determine workflows for individual lists. (MailChimp, Fishbowl)- Photography – Oversee digital content photo shoots (social media, website, ad). Approve shot lists, direct & produce. Hiring/payment of paid talent.- Reporting – Responsible for pulling reports, analyzing data and presenting to Operations team. Make revisions to strategy based on monthly reports. Maintain budgets for all locations regarding digital spend.- Project Management - Developed, customized and implemented department-wide PM solution. (Asana, Sharepoint, Slack)- Reputation Management – Developed program & process for online review response training and implementation. Selected dashboard to facilitate management. (Chatmeter)- Digital Advertising - manage relationship and direction of external agencies regarding PPC, programmatic, & social campaigns. Oversee SEO work.

o Research new social networks and associated social marketing techniques to further brand awareness and build interest from targeted audienceo Tweet relevant content and respond to customer concerns daily on national brand Twitter account @bncollege (11K followers) and over 250 local store accounts (39K total followers)o Post to facebook.com/bncollege (335K followers) and over 600 local store accounts (545K total followers) as needed (running sweepstakes, marketing GM initiatives, posting content, providing customer service, etc.)o Develop B&N College Blog TheCollegeJuice.com by creating unique, regular content to build & maintain an engaged audienceo Create & update pinterest.com/bncollege (9K followers) boards with helpful & relevant pins in accordance with marketing calendar o Develop strategic social promotions/sweepstakes based on national events and marketing calendar or individual hyperlocal store requestsSUCCESSES- Increased @bncollege Twitter following by 30% in last two quarters- Increased facebook.com/bncollege following by 15K in last two quarters- Holiday sweepstakes received 12K entries in 1 day- Holiday 2014 social media posts drove nearly $100K in sales

o Use Radian 6 & Distimo to extract social media/app store content related to SXM productso Collect, analyze, report, & present online data (based on selected criteria - daily, weekly, monthly, yearly)o Elicit & respond to consumers via online forums about expressed praises, problems or questions regarding SXM productso Participate in beta testing of new hardware, media player & apps and report any needed edits or opinions on UI, functionality, content, etc.o Organize beta testing groups, including updating device software, distribution of devices, development of questionnaires, and analysis of results

o Using various marketing tactics for keyword & SEO research/promotion (EVO, Fast Directory Submitter, Xenu, Mass Blog Pinger, Secret Spider Generator, Press Equalizer, Animoto, Unique Article Wizard, Market Samurai)o Create videos via Animoto and post to YouTube accounts for each cliento Manage social networking sites (Facebook, Twitter) for PIM as well as multiple clientso Create PowerPoint reports and organize clients’ files using information drawn from EVO, Google Analytics, Google PPC, Google Keyword Tool, Market Samurai, etc.o Research potential clients and form sales strategies/proposals to be pitched by sales representativeo Design graphics/banners/logos for web pages using Adobe Photoshopo Edit client (WordPress) website HTML in Adobe Dreamweaver to add/remove pages and products

o Promote business via social networking sites (Facebook, Twitter) & manage Affiliate Network (via ShareaSale)o Design and build code for site banners, landing pages, and weekly emails using Adobe Photoshop & Dreamweaver (sent out via StreamSend)o Monitor success of promotions/manufacture new ideas to bring onset of popularity to site and boost online sales (scaled using Google Analytics)o Update new products on website, manage current content, and lower/raise prices as appropriate