- Work closely with internal sales team to manage channel partners to unlock the investment in Alibaba ad platforms- Launch marketing campaign to strengthen primary agency relationships from executive C-level down to executive teams, such as “Super Marketing Partner” and “the Best Alimama Marketing Partners “- Optimize/improve existing partner products and features through increased partner product functions, customer feedback, industry best practice and insights.- Traffic analysis is aimed to know how to drive traffic to sales. - Pull out actionable insights from abundant campaigns. - Consumer study help brand to know consumer better, and create a healthy consumer funnel.

- Monitor China’ s internet adverting industry & long-term trend to identify business opportunity, including ad spending trend, media inventory, as well as key competitors.- Responsible for analyzing and interpreting sales performance data in depth, identifying risks and drawing actionable strategic insights. - Lead Annual Planning and Quarterly Business Review and attend/contribute to regular leadership meetings.- Initiate research projects to find out business opportunities for our key clients with the power of Alibaba big data to drive business growth, which covering different themes, such as traffic analysis, campaign measurement, consumer insight.

- Manage to maintain brand always-on insight sharing mechanism, with different themed reports covering the most trending topics: Programmatic Buying, DSP, ad exchange (open ad exchange, private marketplace), DMP, audience buying and etc.- Initiate research project to invite partners including advertisers, agencies, media publishers, and 3rd party research agency to run the project together.- Optimize insight delivery process by working with cross teams to standardize data collection and analysis process.- Work with different departments to design new product’s business model, study its’ advertising value and make product marketing plan.

As a consulting manager, lead consultants to provide professional social media consulting service to brand with consumer insights, digital marketing strategy and etc, based on the massive data analysis of online consumer buzz and behavior. -Industry Trends PublicationDeeply understand Chinese internet development, especially regarding to social media. Keep team members in the cutting edge of the social media, joining social business innovation projects, starting Youth Consumer Study from social media perspective, and also making a study on online viral marketing which received innovation award from Kantar Media.-Project ExperienceDesign suitable service package according to clients’ needs, and work closing with cross teams to make sure the delivery on time with high quality.Develop account engagement strategy; uncover clients’ potential needs for new project opportunity.