Create and implement strategic marketing plans for treatment programs and services. Build and increase patient referrals and partnerships with community partners, Oregon CCOs, governmental entities, courts, physicians, hospitals and the general public. Manage market research, target segmentation, and other analysis of the market and patient base. Create marketing material and content. Oversee online and social media presence. Build and maintain media relations. Represent the organization county provider meetings, conferences, advocacy activities, and other public functions.• Develop yearly strategic marketing plan and campaigns to increase patient andbrand awareness as an industry leader. Increased provider referrals by 23%.• Design marketing materials, write content and oversee all branding initiatives.Collaborated with internal departments to create 55 new marketing piecesbetween 2021-2023.• Manage website content and functionality. Increased web traffic by 11%.• In collaboration with PR firm, 2022 media coverage included 34 article interviewswith 15,822,000 impressions with a value of $246,000.• One of the team projects leads for 2021 rebranding initiative, that was inconjunction with the opening of a new $34 million dollar facility.

Developed, executed and managed marketing campaigns, programs and events. Built corporate partnerships, acquiring sponsorship funds needed to support marketing budgets. Developed strategic project plans, timelines and coordinated projects with national teams and outside vendors. Provided creative concepts and content for marketing materials, outside advertising, channel and digital marketing campaigns. Ensured brand standards were being followed internally and externally and that Red Cross blood donation centers and account managers were utilizing marketing campaigns. Monitored projects making any necessary mid-stream adjustments and reporting final ROI. Marketing Program Manager-Telecommute, Washington, DC-National Division, 6/2014-1/2016Marketing Program Manager- Telecommute, Portland, OR-Western Division,6/2011-6/2014Marketing Development Manager- Portland, OR-Pacific Northwest, 5/2007-5/2011 • Worked across geographic and divisional boundaries to identify the most effective strategies to develop and execute 65 marketing campaigns and events with a 95% success rate while increasing new blood donors by 8%.• Collaborated and communicated with outside vendors, Red Cross marketing operations, communications and creative teams to ensure brand standards, timelines and budget goals were achieved. Met 100% of the project deadlines ensuring no additional marketing expenses.• Project lead for developing marketing initiatives to increase preregistrations for blood donations. In eight weeks increased the Western Division donor preregistration rate by 3% across all blood donation centers while increasing Oregon and Utah by over 50%. Due to success, initiative launched nationwide in 2015.• Organized and coordinated photo shoot for the National Red Cross that included 3 offsite locations and 35 volunteers. Photos were utilized in national marketing materials.

Developed and managed monthly sales forecast and marketing campaigns for QVC home shopping network’s outlet stores. Collaborated with internal and external creative teams to create in-store signage, POP displays, direct mail, email, TV, radio ad newspaper ads. • Achieved several division sales records that included: - Largest sales month in the history of the division-$2,700,000- Largest store grand opening-$1,000,000 in 45 days - Largest single store sales volume for a one-day sale-$90,000 - Increased sales by 12% in 2006. • Monitored marketing budgets and programs cost and in doing so decreased marketing expenses by 26%.• Increased the customer database by 35% between 2000 and 2006.