Sandy Fang Email & Phone Number

Manages creative direction for 4 business segments of financial services client, Capital Group (NACG).• Works directly with the client to ensure design needs are met.• Communicates with a cross-functional team of 50+ to prepare marketing assets for web, print, digital and social campaigns.• Leads project coordination and design oversight for a team of onshore and offshore designers.• Develops and facilitates training sessions to progress design best practices.• Espouses efficient work processes to empower team to work to their full potential.

Cross-functionally assists various Design Leads with production of print, mobile and digital solutions for financial services client, Capital Group (NACG).• Works closely with strategists, writers and web developers to prepare marketing assets for web, print, packaging and social campaigns.• Creates landing pages, deck templates, infographics, social graphics and icons. • Conducts image searches, retouching and reformatting them to suit various campaigns.• Performs the role of a Design Lead during transitional phases, ensuring project communication and progress are seamlessly met.

Designed print and digital solutions for clients in diverse industries including restaurant, bio-tech, education and non-profit industries.• Conceptualized ideas with clients and delivered creative designs including logos, digital illustrations, CPG product labels, instructional workbooks and Wordpress content development.• Crafted a custom template for multi-lingual instructional workbooks designed to assist counselors in their check-in sessions with at-risk youth.

Homegoods Retail Company

Led creative design for digital marketing including visual brand development, front-end web design, social media, SEO, catalog design, email and mobile apps. • Created and executed annual/seasonal marketing campaigns including go-to-market strategy, product marketing and social media assets, and ecommerce updates resulting in 30% annual growth rate.• Increased customer base by 80% in the first year through email marketing and social media ads. • Defined brand identity and created brand style guides ensure consistency across marketing platforms.• Led the optimization of site graphics, which decreased landing page load times by 70%, increased average time users spent on the site by 30% and increased online sales by 15%.• Developed a mobile-responsive front-end website design from scratch, including all creative design and copy, thereby reducing the number of clicks needed to make a purchase.• Boosted sales by 30% by designing product packaging and leaflets promoting complementary products.• Integrated all marketing assets to the cloud, which allowed global sales and marketing teams access, improving productivity and efficiency.• Oversaw all strategic planning and execution for an annual tradeshow exhibit booth responsible for generating 80% of annual sales leads and 30% of annual sales.

Non-Profit Organization

Led the marketing and brand strategy for this non-profit startup company, from concept to company launch.• Collaborated with board members to craft a vision statement that clarified the purpose and the direction of the organization.• Designed the logo, defined the brand identity and incorporated these into all print materials.

Architectural Design Firm

Designed marketing collateral including posters, brochures, flyers and website graphics. • Project managed design and marketing asset requirements which increased team efficiency and reduced artwork completion times by 50%.• Streamlined the bid process and ensured all visual assets were completed for project bids, resulting in 9 new bid conversions for the year, a 30% increase in design work compared to the year before.

Afterschool Learning Center

Instructed and created lesson plans for after-school classes to students in grades 1 – 7. • Designed instructional worksheets and outlined class itineraries to maximize the learning potential for each class which resulted in test score improvements by 20%.• Provided grading support, homework reviews, and exam proctor hours for classes.

Real Estate Development Company

Designed marketing materials to increase public awareness, including brochures, flyers, digital advertisements, emails, and data visualization presentations. • Developed commercial and radio ad campaigns to increase seminar attendance and consumer interest, which generated 60% of real estate sales.• Promoted product awareness and generated new leads by overseeing public seminars and attending industry networking events.

Afterschool Learning Center

Instructed and created lesson plans for after-school classes to students in grades 1 – 7. • Designed instructional worksheets and outlined class itineraries to maximize the learning potential for each class which resulted in test score improvements by 20%.• Provided grading support, homework reviews, and exam proctor hours for classes.

Reviewed construction documents to ensure they aligned with the city's building and safety codes. • Participated in field analysis to inspect residential zones for code compliance.• Attended city and planning meetings.