Sandy Fang Email & Phone Number

• Manages creative direction for 4 business segments of financial services client, Capital Group (NACG).
• Works directly with the client to ensure design needs are met.
• Communicates with a cross-functional team of 50+ to prepare marketing assets for web, print, digital and social campaigns.
• Leads project coordination and design oversight for a team of onshore and offshore designers.
• Develops and facilitates training sessions to progress design best practices.
• Espouses efficient work processes to empower team to work to their full potential.

• Cross-functionally assists various Design Leads with production of print, mobile and digital solutions for financial services client, Capital Group (NACG).
• Works closely with strategists, writers and web developers to prepare marketing assets for web, print, packaging and social campaigns.
• Creates landing pages, deck templates, infographics, social graphics and icons.
• Conducts image searches, retouching and reformatting them to suit various campaigns.
• Performs the role of a Design Lead during transitional phases, ensuring project communication and progress are seamlessly met.

• Designed print and digital solutions for clients in diverse industries including restaurant, bio-tech, education and non-profit industries.
• Conceptualized ideas with clients and delivered creative designs including logos, digital illustrations, CPG product labels, instructional workbooks and Wordpress content development.
• Crafted a custom template for multi-lingual instructional workbooks designed to assist counselors in their check-in sessions with at-risk youth.

Homegoods Retail Company

• Led creative design for digital marketing including visual brand development, front-end web design, social media, SEO, catalog design, email and mobile apps.
• Created and executed annual/seasonal marketing campaigns including go-to-market strategy, product marketing and social media assets, and ecommerce updates resulting in 30% annual growth rate.
• Increased customer base by 80% in the first year through email marketing and social media ads.
• Defined brand identity and created brand style guides ensure consistency across marketing platforms.
• Led the optimization of site graphics, which decreased landing page load times by 70%, increased average time users spent on the site by 30% and increased online sales by 15%.
• Developed a mobile-responsive front-end website design from scratch, including all creative design and copy, thereby reducing the number of clicks needed to make a purchase.

Non-Profit Organization

• Led the marketing and brand strategy for this non-profit startup company, from concept to company launch.
• Collaborated with board members to craft a vision statement that clarified the purpose and the direction of the organization.
• Designed the logo, defined the brand identity and incorporated these into all print materials.

Architectural Design Firm

• Designed marketing collateral including posters, brochures, flyers and website graphics.
• Project managed design and marketing asset requirements which increased team efficiency and reduced artwork completion times by 50%.
• Streamlined the bid process and ensured all visual assets were completed for project bids, resulting in 9 new bid conversions for the year, a 30% increase in design work compared to the year before.

Afterschool Learning Center

• Instructed and created lesson plans for after-school classes to students in grades 1 – 7.
• Designed instructional worksheets and outlined class itineraries to maximize the learning potential for each class which resulted in test score improvements by 20%.
• Provided grading support, homework reviews, and exam proctor hours for classes.

Real Estate Development Company

• Designed marketing materials to increase public awareness, including brochures, flyers, digital advertisements, emails, and data visualization presentations.
• Developed commercial and radio ad campaigns to increase seminar attendance and consumer interest, which generated 60% of real estate sales.
• Promoted product awareness and generated new leads by overseeing public seminars and attending industry networking events.

Afterschool Learning Center

• Instructed and created lesson plans for after-school classes to students in grades 1 – 7.
• Designed instructional worksheets and outlined class itineraries to maximize the learning potential for each class which resulted in test score improvements by 20%.
• Provided grading support, homework reviews, and exam proctor hours for classes.

• Reviewed construction documents to ensure they aligned with the city's building and safety codes.
• Participated in field analysis to inspect residential zones for code compliance.
• Attended city and planning meetings.