Sandy Polu, Ph.D. Email and Phone Number

Strategy and Analytics consultant focused on providing technology strategy and scientific support to government health agencies.• Advise FDA, CDC, and state government clients on public health data strategy and systems optimization, disease surveillance, and digital health, while leading projects from kick-off to delivery. • Lead and shape business development initiatives in the digital health and medical devices sectors, including using AI/ML on multimodal data for drug and device quality surveillance. • Advance our AWS Alliance in the Government and Public Services practice by collaborating on AI and Generative AI initiatives with AWS external stakeholders and Deloitte leadership and by leading a team to execute on alliance priorities.

Led the launch of a collaborative community to advance the equitable and effective use of digital health measurement (DATAcc). Brought together 37 partners across the healthcare ecosystem, including providers, payers, patient advocacy groups, policy organizations and health tech companies, to identify and address challenges to the widespread use of digital health measures. http://datacc.dimesociety.org/

Advised healthcare and patient advocacy organizations and other nonprofits on marketing and partnership strategies and impact assessment. Assessed client needs, defined strategic goals and outlined tactical plan to execute on those goals.• SurviveIt: Consulted on fundraising and partnership strategy for a new digital health tool aimed at guiding cancer patients post-diagnosis; provided structure and clarity to partnership proposal deck• Turner Syndrome Foundation: Developed a digital marketing strategy and tactics to improve efficacy of Foundation’s outreach to patients and caregivers. Worked with marketing lead to prioritize tactics based on resources. Recommended a partnership strategy to expand the Foundation’s reach into their patient population.• Half-Helen Foundation: Advised Director of Development on digital content marketing strategy to engage families, convey value of Foundation's work and increase fundraising opportunities for pediatric mobile eye and ear clinic• World Mosquito Program: Designed digital outreach strategies and tactics to raise awareness and educate disease-affected communities about mosquito-borne diseases

Created and sold subscription-based educational products to introduce children to interdisciplinary thinking through hands-on learning activities. Developed and implemented multichannel marketing strategy to garner subscription sales on 3 online platforms. • Conducted market analysis to understand competitors’ products, pricing and positioning• Defined and executed go-to-market strategy; evaluated 5 digital marketing channels to identify best means of reaching and acquiring consumers; utilized analytics to improve brand messaging, Google ads and email and influencer campaigns and to calculate customer acquisition costs• Established partnerships with influencers to enhance brand awareness via social media campaigns; co-created video, blog and graphic content with partners for use in online magazines and social media; tracked performance of co-branded social media campaigns• Presented product at expos and tested product with consumers to obtain feedback and improve product• Interviewed consumers to understand needs and customer journey; resulted in altered subscription cadence and reduction in customer churn by over 50%

Evaluated market opportunities for a medical device and digital health technology focused on improving healthcare.• Worked on startup concept for cardiothoracic surgical device; analyzed market size and interviewed cardiothoracic surgeons on product-market fit; resulted in deeming concept not viable for investment• Developed multichannel marketing strategy and consulted on fundraising opportunities for physician referral management app

Shaped oilfield monitoring apps through market insights and user validation; managed a process assurance technology pilot in Russia; evaluated new market for data analytics products.• Evaluated business models for data analytics SaaS platform including operational requirements for deploying models successfully in the field• Conducted interviews and market research on independent oil and gas operators to determine which need to address in beta testing of new digital app

Conceived dynamic public-private partnership model to support entrepreneurship overseas by connecting technology startups to US resources and partners.• Connected embassies to partners in US startup ecosystem based on policy priorities and budgets• Collaborated with Surge Accelerator and investors to set up meetings between European startups and US energy companies in support of policy on bidirectional innovation

Developed 3-pronged approach to create an enabling environment for tech companies, startups and innovation in Italy. 1) Created and directed Digital Economy Forum, a partnership- and event-based initiative to raise awareness of need for digital innovation. 2) Spearheaded creation of a tech industry lobbying group. 3) Crafted policy positions for Ambassador. Resulted in digital economy becoming an issue of national importance.• Formulated partnership strategy, identified partner needs and areas of alignment and raised $500K in cash and in-kind corporate partnerships (e.g., Google, Cisco Systems, Yahoo!, Intel); managed budget; retained year-on-year support of sponsors while increasing contributions by 25%• Built 20+ public-private partnerships with stakeholders including venture capitalists, startup accelerators, universities, media, industry associations, local government and tech companies to support Forum events • Created roundtable of tech CEOs to scope in-country operational and policy needs; led to launch of an association of 30 companies that effectively lobbied to implement a nationwide digital agenda• Led a cross-departmental team of 10 to execute 2-4 Forum events per year including a Startup Boot Camp; all events oversubscribed with up to 350 attendees and thousands tuned in via streaming