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Marketing executive with a record of developing successful strategies and executing initiatives that improve brand performance, enhance customer experience and drive growth for the business. Skilled in strategic planning, market analysis and consumer trends, developing innovative partnerships, implementing digital technologies, builder relations, operations management, and employee training.
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Vp, Sales And MarketingLakewood Ranch Mar 2022 - PresentLakewood Ranch, Florida, Us -
Director Of Community MarketingLakewood Ranch Apr 2017 - Mar 2022Lakewood Ranch, Florida, UsLakewood Ranch was recognized as the best-selling, master-planned multi-generational community in the country for the fifth year in a row by RCLCO and John Burns, two independent real estate consulting firms. The community achieved 1,846 sales in 2022, and a record-breaking 2,582 sales in 2021. Manages community marketing efforts, information center operations, customer exploration and experience tools, consumer data and insights, and builder relations. -
Marketing ConsultantFreelance / Part-Time (Sato Real Estate, Rise Realty, Flooring Ami) Jun 2015 - Mar 2022-Develop marketing efforts for small businesses. -Manage advertising activity to improve the ROI of marketing budgets. -Created marketing materials and collateral, such as social presence, custom content and websites.
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Director Of Customer SuccessKite Solutions Inc. Apr 2016 - Apr 2017San Francisco, California, UsKITE helps Fortune-1000 companies solve business problems through startup innovation and partnership. KITE provides clients a platform to identify startup partnership opportunities, monitor the innovation landscape for threats and new opportunities, and manage activity within the space. - Led client relationship, and analyzed and identified startups with partnership potential for Unilever, Molson-Coors, Diageo, Estee-Lauder. - Project Manager for Visa's Everywhere Initiative in San Francisco, SXSW, Australia / New Zealand, Europe at 2017 Mobile World Congress. -
Vp, StrategyZenith Aug 2014 - Dec 2014London, London, GbManaged Media strategy and placements for the following accounts: H&M, Chase Marriott Rewards Card, Chase United Credit Card, and The Ritz-Carlton Rewards CardSelected Accomplishments:-Increased H&M's brand awareness by 5% by reorganizing campaign strategy and condensing media activity-Grew Card account acquisitions for Chase Credit Cards with increased use of Digital Targeting and real-time optimizations -
Associate DirectorZenith Nov 2012 - Aug 2014London, London, GbAccounts Managed: H&M, Marriott Rewards Card + The Ritz-Carlton Rewards CardSelected accomplishments:-Implemented first of it's kind T-Commerce campaign, which made H&M's Super Bowl TV commercial shoppable, creating a new line of revenue. This campaign was also a Global finalist for Zenith's Campaign of the Year. -Developed custom partnership with Arch Digest to demonstrate the benefits of the The Ritz Carlton Credit Card. Partnership included an event series to bring these rewards to life. -
Media SupervisorZenith Jan 2012 - Nov 2012Account Managed: INK for ChaseSelected accomplishments:-Managed INC 500 Partnership, coordinating advertising components and conference experience -Worked with Google to bring Beta technology and unique tools to Ink Customers (small business owners)
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Strategic Planning SupervisorMaxus Jun 2011 - Jan 2012New York, Ny, UsAccount Managed: UPS Global (USA, EMEA, Mexico, United Kingdom, Asia Pacific)Selected accomplishments:-Coordinated media plan deliverables across eight global markets, ensuring timelines were achieved and brand standards were maintained-Developed custom content across various media channels -
Senior PlannerDeutsch Sep 2010 - May 2011New York, Ny, UsAccount Managed: PNC Bank (various lines of business including Business Banking, Grow Up Great Community effort, University banking and Corporate Banking)Selected accomplishments: -Developed ad management system to facilitate media bookings and trafficking -Launched PNC Rebranding campaign -
Media PlannerDeutsch Aug 2009 - Sep 2010New York, Ny, UsAccount Managed: PNC Bank (various lines of business including Business Banking, Grow Up Great Community effort, University banking and Corporate Banking) -
Assistant Media PlannerMerkley + Partners Nov 2007 - Aug 2009New York, Ny, UsAccount Managed: Mercedes-Benz -
Event Coordinator Intern At Tampa Bay Performing Arts CenterEvent Coordinator Intern May 2007 - Aug 2007Tampa, Fl, Us- Supported the Programming Manager of a state of the art, multi-purpose facility, which hosted over 300 performances ranging from Broadway, dance, theatre, music, and opera- Prepared and edited performance contracts - Assisted in producing an educational youth conference, IPAY’s Showcase 2008- Supported management in determining the layout of the event space and schedule for the conference- Reviewed, processed, and tracked over 100 performance, exhibitor, and attendee applications - Gathered press materials, including biographies and repertoire lists -
Administrative AssistantPremier Productions Feb 2005 - Nov 2005- Prepared proposals and quotes for marketing plans - Placed orders for clothing and promotional items for the company’s largest clients - Displayed effective leadership, communication, and motivational skills while managing a group of 10 interns, overseeing their daily activities and projects- Contributed to planning and promoting large scale events such as a sorority formal, Greek philanthropy fundraisers, and a skate show /concert- Secured location, transportation services, and entertainment for events - Coordinated corporate sponsorships for charitable events by collaborating with local businesses- Assisted the company’s President and Vice President with tasks
Sandy Shahinian Skills
Sandy Shahinian Education Details
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University Of Florida - Warrington College Of Business -
University Of FloridaBusiness Administration: Marketing -
Management Business Administration InstituteInternational Marketing
Frequently Asked Questions about Sandy Shahinian
What company does Sandy Shahinian work for?
Sandy Shahinian works for Lakewood Ranch
What is Sandy Shahinian's role at the current company?
Sandy Shahinian's current role is VP, Marketing & Sales, Lakewood Ranch.
What is Sandy Shahinian's email address?
Sandy Shahinian's email address is sp****@****ail.com
What is Sandy Shahinian's direct phone number?
Sandy Shahinian's direct phone number is +194155*****
What schools did Sandy Shahinian attend?
Sandy Shahinian attended University Of Florida - Warrington College Of Business, University Of Florida, Management Business Administration Institute.
What are some of Sandy Shahinian's interests?
Sandy Shahinian has interest in Traveling, Spin Class, Trying New Restaurants, Going To The Beach.
What skills is Sandy Shahinian known for?
Sandy Shahinian has skills like Advertising, Integrated Marketing, Media Planning, Digital Media, Social Media Marketing, Strategy, Marketing, Digital Marketing, Event Planning, Market Research, Online Advertising, Sponsorship.
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