*Created and executed retail strategy and sales enablement programs promotingproduct and brand/positioning to drive incremental sales increasing Net Promoterscore by 30%, using HTC resources as well as managing large outsourced fieldteams.*Responsible for HTC national product launch initiatives, driving field marketing andcross functional teams; including sales, PR, product management and brand tocreate brand/product awareness and drive sales.*Managed Partner programs for mobile operators and retailers; managing large MDFbudgets, implementing display and online merchandising and driving national events.*Designed and executed various award winning regional experiential marketingprograms; resulting in thousands of reps trained, consumer demo's/month and leadlocal market events to drive awareness of HTC, its brand and products.*Created and managed award wining, industry leading, sales rep advocacy onlinecommunity platform serving over 50,000 users, featuring; product training, salesincentives and channel communication.*Accountable for annual marketing budgets; ROI analysis, reporting key learnings andclosed loop results action plans.

Managed an experienced team focused on driving sell through, achieving brandobjectives; executing strategic and tactical marketing plans supporting both Palmand Partner objectives.Drove marketing relationships and account planning with key customers and channelpartners; including mobile operators and national retail.Developed and managed integrated marketing plan for all aspects of productintroduction and lifecycle management, including go to market planning, productadvertising, visual merchandising, training and direct response campaigns.Established annual always on sales promotion calendar to leverage seasonalcampaigns and meet sales targets.Responsible for overall marketing budget in excess of $50M, demand planning andtracking, ROI analysis and executive reporting.

Developed and executed integrated quarterly marketing campaigns and promotionsacross Consumer, Enterprise and Reseller channels.Planned and managed budgets in excess of $25M.Collaborated with sales to create marketing strategies to support advertisingofferings and drive sales.Penetrated new retail channels through strategic planning, competitive analysis,advertising, collateral, promotions, trade shows, and communications.Collaborated with marketing and communications teams on standardization, designand production of marketing materials.

Managed all channel marketing and promotional programs.Designed and created marketing collateral for consumers, sales force, trade showsand company executives.Managed both inbound and outbound marketing campaigns to generate newbusiness and to support partner and sales teams.Defined project deliverables and monitored status of tasks.