Sandy Waller Email & Phone Number

Assist with Tennessee Textbook Adoption

Conduct training sessions for new and current digital product users.

Worked extensively with learning management systems.

Digital sales

Brentwood, Tn

Served as primary field contact for product management, product development, and marketing teams Called on top 100 school districts in 10 southeastern states, building customer relations, and acting as liaison for company to assure quality production and integrity of finished product  Achieved pre-work strategies for grades K-12 textbooks and digital products, generally defined as 3 years out up to bound book date Provided collaborative support for development of current state and district-level sales/ marketing campaigns Presented market intelligence reports regarding educational trends, market direction, and competitive landscape prior to the product launch meetings Coordinated, conducted or participated in product marketing focus groups and master teacher boards Identified and recruited teacher and key persuasion advisory panels to provide ongoing feedback before and during campaigns and to share competitive nuances and shifts in the market

Brentwood, Tn

Achieved sales in excess of $60,000,000 with three-year average sales of 109% of goalManaged and motivated 7 full-time sales reps and 29 part-time sales associates to exceed quotas and market shares for grades 6-12 textbook, digital product, and solution sales in Tennessee, Kentucky, Virginia, and West Virginia Established budgets and maintained expenses within parameters Developed and conducted motivational training programs for district sales employees to improve sales, technology, and customer service skills Implemented informational activities to share business opportunities, results, trends, and competitive knowledge Identified market potential by assessing consumer requirements, defining competitors’ advantages and weaknesses, and forecasting projected business Improved product marketability and profitability by researching, identifying, training, and capitalizing on market opportunities Prepared and conducted contract negotiations and built strong working relationships with key accounts with regular visits to explore specific needs

Nashville, Tn

Received the “Eagle Award,” the company’s highest award for sales  Coordinated and implemented middle and high school textbook and technology sales activities for Middle and West Tennessee including building calls, workshops, conferences, and exhibits Analyzed customer needs and developed appropriate sales/marketing campaigns Increased sales through positive relationships with customers that led to repeat business Identified and targeted closed accounts using innovative sales techniques Supervised and provided training for eight part-time sales associates Additional recognition “President’s Club” Winner  Highest cumulative sales above goal in ten-year period Sales in excess of $30,000,000

B.S., Education

Activities and Societies: Gamma Beta Phi

Education record