Sandy Yap Email and Phone Number

• Manager of Client Services team producing digital, social, and experiential media campaign partnerships worth $6M in revenue. • Streamlined communication and creative solutions, delivering at 100% on client deliverables during 4Q21 – 1Q22 acquisition.• Advised leadership team in organizational planning during M&A, supporting effective process changes across 7 business units. • Hired, trained, and managed 2 Media Planners, facilitating on-going learning opportunities to build career path for media planning team.

• Led full cycle marketing campaigns for clients like Apple, HBO, Meta, driving investment renewals up to 70% of revenue in 2021. • Executed 10-12 RFPs weekly creating strategic media plans to support client KPIs and eCPM goals.• Developed post campaign recap decks that highlighted performance metrics and actionable insights to strengthen future partnerships. • Work cross-functionally with AMs, Ad Operations, Sales, Editorial, Production, Legal and Marketing to drive operational efficiencies.

• Grew digital Ad partnerships with enterprise clients like Kelloggs, Pepsi, Nestle, leading their digital, social, experiential campaigns.• Expanded existing accounts, securing renewals from top-tier accounts generating 67% of revenue in 2018. • Executed large-scale events for 3000+ size audiences, including venue scouting, contract negotiation, and guestlist curation.• Designed and built integration plan for acquisition process, ensuring seamless client delivery and successful performance results.

• Primary channel manager supporting national Ad Sales team and helping close deals worth up to $27M with brands like Microsoft, Taco Bell, and L'Oreal.• Lead SME developing proprietary CRM system, centralizing processes across 9 television networks and responsible for promoting adoption in Ad Sales team. • Collaborated with sales leadership to develop success metrics & GTM strategies using market intelligence and competitive analyses.• Worked across Marketing, Research, Programming, and Planning teams to drive network brand and revenue goals.

• Managed multimillion dollar advertising campaigns across multiple networks • Influential in deal negotiations with agencies to consistently achieve quarterly revenue goals. • Cultivated relationships with agencies and clients• Initiated brainstorming sessions to develop compelling cross-platform ideas that deliver on client brand initiatives• Worked closely with integrated marketing and research to developed recap decks highlighting campaign successes and best practices• Managed a team of sales assistants throughout sales process from maintenance of advertising schedules to post analysis• Worked closely with Account Executives on development of renewal strategies based on client/program insights

• Effectively managed day-to-day on-air and digital advertising schedules and input inventory for Upfront/Scatter orders• Gained client satisfaction through daily communication and troubleshooting issues efficiently• Worked closely with Planning/Inventory to track effectiveness of campaigns and ensure favorable metrics delivery • Created sales linear and digital media plans that met client needs • Liaised between clients and internal teams to traffic marketing materials and assets within set deadlines