Sandy Yost work email
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Sandy Yost personal email
Exaudio: to listen; comply with, heed; to understand (origin - Latin) See Presentation for more details..To uncover business truths, through custom Marketing Research, Exaudio - complies with scientific research principles - listens to the facts - understands experimental psychology and the methods needed to produce valid results - heeds the true results to deliver value-added solutionsWhile asking questions and getting answers may seem easy, asking the right, valid questions of the appropriate individuals to make value-added, profitable decisions takes time, knowledge & extensive training/study. Corporate/Client-Side Experience:26 years of broad based expertise with a Fortune 100 CPG company including 15 years of global consumer research design and execution, project management, and product development. Research responsiblies included the design & execution of hundreds of consumer research projects, from small scale to $150K+ for Huggies® branded products (diapers, baby wipes, toiletries), Depend® incontinence products, Pull-Ups training pants, Kleenex® Cottonelle® flushable wipes, Little Swimmers sunscreen & swimpants, and various new products to understand consumer needs and develop functionally and aesthetically market-leading products and packaging. Deep expertise in primary, quantitative and qualitative consumer research including:-Defining objectives and developing unique methodologies to meet ongoing business/research needs -Leading ethnographic research, qualitative interviews, quantitative home-use tests, internet surveys, and central location tests.-Identifying appropriate markets in which to conduct research, hiring research suppliers, and overseeing supplier performance.-Moderating focus groups, one-on-one discussions and conducting in-home ethnographic research.-Identifying and synthesizing consumer insights, i.e. report writing and recommending action plans to advance projects and improve market position.Specialties: -Global Product/Market Research Design & Execution -Survey Development-Survey programming and reporting using Qualtrics survey software-Leadership of Cross-Functional Teams-Focus Group and 1:1 Moderating-Ethnographic Research-Vendor/Supplier Management-Panel Development-Product Development
Exaudio, Llc
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Owner, Principal ConsultantExaudio, Llc 2011 - PresentExaudio - putting the truth back in Marketing ResearchMarketing Research Consultancy, specializing in custom, qualitative and quantitative primary research design and execution.Survey design, programming (using Qualtrics survey software), and reporting
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Volunteer Wish GranterMake-A-Wish Of Wisconsin 2005 - Present
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Independent Sales ConsultantSunset Hill Stoneware Feb 2015 - 2016Producing hand-thrown, customized, and functional works of art. Promote your brand while providing a memorable experience with lasting, high-quality products for visitors, customers, and clients. Premium mugs, steins, bowls, and more. -
Research PartnerCenterbrain Partners 2012 - 2015CenterBrain, a premier 20-year old marketing consultancy specializing in creating winning brand and corporate positioning for Fortune 100 companies and smaller organizations. Areas of expertise include personal care products, health care, consumer financial products (credit cards, loan products) and food. Clients past and present: J&J, Kimberly-Clark, Ross, Reynolds, Elmer’s, Coleman, Abbott, Starkist, Anheuser-Busch, Rubbermaid, Victoria Secret, HSBC, Dr. Pepper Snapple Group, Thrivent Financial, Gildan and a long list of smaller, lesser known companies. Each Partner has extensive experience at Fortune 100 companies and has started up and owned their own business. The Partners manage 100% of the consulting work… there are no junior partners. CenterBrain has created over $3 billion in incremental business for its clients and enjoys a 90% success rate as measured by clients results typically 3 years after implementation. -
Consumer Research Project Mgr - Pull-Ups® & Huggies®Kimberly-Clark Corp. 2009 - 2010Led the design and execution of consumer research for Pull-ups® training pants, Huggies® Little Swimmers, and Huggies® baby wipes -
International Consumer Research Study Mgr - Huggies®Kimberly-Clark 2006 - 2009Led the design and execution of consumer research for the Huggies® products around the world, including North and South Asia, Latin America, Europe, Mexico, Middle East and Russia.
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Global Liaison, International Product Development - Children'S ToiletriesKimberly-Clark 2004 - 2006Led global product development of Huggies baby and infant toiletries line extension leading to the global expansion of Huggies branded toiletries in Mexico and countries in South America, Asia, and the Middle East, as well as the introduction of a market-leading new brand in Korea. Accountable for project management, portfolio identification, country specific packaging development, vendor management/interaction, product safety testing and regulatory and quality affairs.
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Consumer Research Study Mgr - New Product DevelopmentKimberly-Clark 2002 - 2004Led the design and execution of consumer research in the support of new product and packaging development across multiple brands, new children's toiletries, and the Neat Sheet®.
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Consumer Research Study Mgr - Depend®Kimberly-Clark 1997 - 2002Led the design and execution of consumer research for the Depend® family of products (Undergarments, Briefs, and Guards for Men)
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Consumer Research Study Mgr - Huggies®Kimberly-Clark 1995 - 1997Led the design and execution of consumer research for the Tier 4 and 5 Huggies® diapers
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Purchasing Associate, Raw Materials And Packaging SuppliesKimberly-Clark 1990 - 1995Provided purchasing support for U.S. and Canadian manufacturing planners across all consumer business units - Kleenex® tissue products, Huggies® products, Kotex® feminine products and Depend® and Poise® incontinence products.Responsibilities included: •Processing, tracking, and expediting orders for production materials and packaging supplies. •Ensuring that accurate packaging materials were ordered by mill planners and that vendors complied with those specifications•Troubleshooting and resolving order vs. receipt discrepancies.•Addressing urgent orders and ensuring on-time delivery of materials to prevent machine shut-down.•Collaborating with transportation suppliers to ensure timely pick-up and delivery of production materials
Sandy Yost Skills
Sandy Yost Education Details
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Marketing & Business Administration -
Ed2GoMarketing Your Business On The Internet -
Ed2GoUsing Social Media In Business
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Global Awareness I & Ii - Wilson Learning
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Riva Moderator Training
Frequently Asked Questions about Sandy Yost
What company does Sandy Yost work for?
Sandy Yost works for Exaudio, Llc
What is Sandy Yost's role at the current company?
Sandy Yost's current role is Exaudio - Market Research.
What is Sandy Yost's email address?
Sandy Yost's email address is sa****@****bal.net
What schools did Sandy Yost attend?
Sandy Yost attended Lakeland University, Ed2go, Ed2go, Global Awareness I & Ii - Wilson Learning, Riva Moderator Training.
What are some of Sandy Yost's interests?
Sandy Yost has interest in Make A Wish Volunteer Wish Granter.
What skills is Sandy Yost known for?
Sandy Yost has skills like Customer Insight, Marketing Research, Qualitative Research, Focus Groups, Consumer Behaviour, Consumer Products, Product Development, Ethnography, Advertising Research, Fmcg, Cross Functional Team Leadership, Market Research.
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1gmail.com2 1-402-5XXXXXXX
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Sandy Yost
Executive Director At American Academy Of Disability Evaluating PhysiciansGreater Chicago Area
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