Exaudio: to listen; comply with, heed; to understand (origin - Latin) See Presentation for more details..To uncover business truths, through custom Marketing Research, Exaudio - complies with scientific research principles - listens to the facts - understands experimental psychology and the methods needed to produce valid results - heeds the true results to deliver value-added solutionsWhile asking questions and getting answers may seem easy, asking the right, valid questions of the appropriate individuals to make value-added, profitable decisions takes time, knowledge & extensive training/study. Corporate/Client-Side Experience:26 years of broad based expertise with a Fortune 100 CPG company including 15 years of global consumer research design and execution, project management, and product development. Research responsiblies included the design & execution of hundreds of consumer research projects, from small scale to $150K+ for Huggies® branded products (diapers, baby wipes, toiletries), Depend® incontinence products, Pull-Ups training pants, Kleenex® Cottonelle® flushable wipes, Little Swimmers sunscreen & swimpants, and various new products to understand consumer needs and develop functionally and aesthetically market-leading products and packaging. Deep expertise in primary, quantitative and qualitative consumer research including:-Defining objectives and developing unique methodologies to meet ongoing business/research needs -Leading ethnographic research, qualitative interviews, quantitative home-use tests, internet surveys, and central location tests.-Identifying appropriate markets in which to conduct research, hiring research suppliers, and overseeing supplier performance.-Moderating focus groups, one-on-one discussions and conducting in-home ethnographic research.-Identifying and synthesizing consumer insights, i.e. report writing and recommending action plans to advance projects and improve market position.Specialties: -Global Product/Market Research Design & Execution -Survey Development-Survey programming and reporting using Qualtrics survey software-Leadership of Cross-Functional Teams-Focus Group and 1:1 Moderating-Ethnographic Research-Vendor/Supplier Management-Panel Development-Product Development
Listed skills include Customer Insight, Marketing Research, Qualitative Research, Focus Groups, and 34 others.