Display and Account Ad Planning & Monetization

● Lead Yahoo Video Ad Network go-to-market strategy and execution, develop compelling value proposition and selling approach● Orchestrate a smooth end-to-end process matching supply to demand across sales, media, and global product team● Develop TV+OTV communication strategy with third party video measurement, drove implementation of comScore and MiaoZhen, and partner with B2B marketing for market education● Formulate short and long-term network strategy, collaborating with BD team for developing video partnership● Create video sponsorships of different genres for brand advertisers

● Led the development and execution of News revamp go-to-market plan, coordinated cross-functional team overcoming launch challenges● Determined display monetization strategies, managed inventory optimization, choreographed end-to-end sales process for a suite of Yahoo properties, including Information (News), Social (Wretch, Knowledge+), Communication (Mail, Messenger) and Search (Dictionary, Maps)● Supported hiring, talent growth and development of junior monetization planner. Provided new hire training for sales, planners and ad operation specialists● Managed cross-border deals and operations with sales and finance functions

● Led the development of Wretch go-to-market plan after acquisition, and executed on monetization strategies partnering with Wretch and Yahoo cross-functional stakeholders across product, marketing, and sales● Mentored Wretch sales planner and supported talent growth and development● Developed monetization and communication plans for Behavior Targeting product, partnering with B2B marketing for product launch initiatives● Coordinated cross-border product development and executed on go-to-market plan of Rich Media ad products