Sanesh Mathew Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Key Responsibilities:
• Careem Plus UX copy process and tone of voice
• Product user journeys for Careem Plus and Careem BIKE
• Marketing communications (CRM channels, WhatsApp, campaign key visuals) for Careem Plus and Careem BIKE
• Review and finalise Careem Plus copy for other verticals and markets
• Co-ordinate with Arabic copywriters for translations

Bangalore Urban, Karnataka, India

• Achievements:
• Optimised microcopy elements and created clear instructions and tutorials that contributed to a 25% improvement in user engagement and satisfaction score
• Executed new referral strategy which resulted in 5% increase in user referrals within 2 weeks of implementationKey Responsibilities:
• Content style guide
• Established the UX writing process
• Website/ app copy suggestions and reviews for onboarding, payments, dev platform, e-sports

Bengaluru, Karnataka

• Achievements:
• Improved customer acquisitions for credit cards, personal loans, and credit score by 20% with engaging copy and re-vamped sign-up process
• Reduced customer complaints by 10% with revised customer service scripts
• Helped improve the email open rates for credit cards and personal loans by 5% and push notifications click rate for credit cards by 4.3%
• Reduced the customer application flow by 4 screens, leading to an 8% uptick in successful applications… Show more Achievements:
• Reduced the customer application flow by 4 screens, leading to an 8% uptick in successful applications submittedKey Responsibilities:

Bengaluru, Karnataka, India

• Key Responsibilities:
• Articles, interviews, infographics, opinion pieces and comic strips on various financial topics
• Text-only and image/gif-based emailers for product promotion, exclusive launches, introductory offers, cart-drop, flash sales, and re-engagement
• Push notifications: Copy and design strategising and execution
• SMS marketing copy for credit cards, personal loans, home loans, car loans, mutual funds, special campaigns and flash sales
• Chatbot content… Show more Key Responsibilities:

Bangalore

• Key Responsibilities:
• Blog articles
• Video scripts: informative and engaging content around credit cards and loans
• Mobile app & website content
• Content and design for product/sales taglines & banners, product features, exit blockers, pop-ups on BankBazaar website and mobile site
• E-mail campaigns: product promotion, informative, cart drop

Bengaluru Area, India

• Achievements:
• Reduced copy errors by 25% through rigorous proofreading, ensuring all descriptions published on the website and app met the highest quality standardsKey Responsibilities:
• Writing rich content for exclusive product launches
• Training writers on the process and products
• Guiding the writers to deliver content that is driven towards the target customers
• Improving the rich product descriptions in terms of content and overall look of the… Show more Achievements:

Bengaluru Area, India

• Achievements:
• Won the Employee of the Month in July, September and October (2014), leading to my promotion within just 9 monthsKey Responsibilities:
• Proactively took up exclusive product launch requests across categories, with extra focus on consumer durables, large appliances and mobile technology, and delivered quality customer-centric rich product descriptions.
• Consistently met daily targets, without compromising on quality
• Assigned work to team… Show more Achievements:
• Assigned work to team members and published productivity numbers on a weekly basis Show less

Bangalore

• Key Responsibilities:
• Client - Toyota; Brand - Etios Liva
• Operational tasks - artworks and liaison with client, creative, studio and media regarding collaterals and artworks
• Competitive analysis for Liva (B-Hatch segment)
• Market visits - Nissan Micra, Hyundai i20, VW Polo, Maruti Stingray

Bangalore, Karnataka

• Created & handled the FB page for Surajkund Mela 2013
• Prepared a case study on the Surajkund Mela 2013

Bangalore, Karnataka

• Data management
• Course structure updates
• Preparation of questionnaires for online tests

Cochin, Kerala

• Prepared questionnaire & conducted a survey for Red FM Cochin
• Conducted telephonic surveys
• Prepared poster for an eye donation campaign conducted in association with Red FM
• Conceptualised logos for different shows on Red FM