Sanesh Mathew Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Key Responsibilities: • Careem Plus UX copy process and tone of voice• Product user journeys for Careem Plus and Careem BIKE• Marketing communications (CRM channels, WhatsApp, campaign key visuals) for Careem Plus and Careem BIKE• Review and finalise Careem Plus copy for other verticals and markets• Co-ordinate with Arabic copywriters for translations• Confirmation states, app store updates, app tracking

Bangalore Urban, Karnataka, India

Achievements:• Optimised microcopy elements and created clear instructions and tutorials that contributed to a 25% improvement in user engagement and satisfaction score• Executed new referral strategy which resulted in 5% increase in user referrals within 2 weeks of implementationKey Responsibilities: • Content style guide• Established the UX writing process• Website/ app copy suggestions and reviews for onboarding, payments, dev platform, e-sports• New… Show more Achievements:• Optimised microcopy elements and created clear instructions and tutorials that contributed to a 25% improvement in user engagement and satisfaction score• Executed new referral strategy which resulted in 5% increase in user referrals within 2 weeks of implementationKey Responsibilities: • Content style guide• Established the UX writing process• Website/ app copy suggestions and reviews for onboarding, payments, dev platform, e-sports• New features, tournaments, and game format names and introductory copy• Referral banners and notifications Show less

Bengaluru, Karnataka

Achievements:• Improved customer acquisitions for credit cards, personal loans, and credit score by 20% with engaging copy and re-vamped sign-up process• Reduced customer complaints by 10% with revised customer service scripts• Helped improve the email open rates for credit cards and personal loans by 5% and push notifications click rate for credit cards by 4.3%• Reduced the customer application flow by 4 screens, leading to an 8% uptick in successful applications… Show more Achievements:• Improved customer acquisitions for credit cards, personal loans, and credit score by 20% with engaging copy and re-vamped sign-up process• Reduced customer complaints by 10% with revised customer service scripts• Helped improve the email open rates for credit cards and personal loans by 5% and push notifications click rate for credit cards by 4.3%• Reduced the customer application flow by 4 screens, leading to an 8% uptick in successful applications submittedKey Responsibilities:• Overseeing day-to-day operations and performance of team members• Reviewing all product-related content published on the BankBazaar website, mobilesite and the blog• Financial articles & opinion pieces• Product e-mails, push notifications and SMSes• Straight-through processing requirements for financial products• Copy and design strategy/execution for push notifications & weekly analysis• Market research – Credit cards and personal loans, Fintech companies Show less

Bengaluru, Karnataka, India

Key Responsibilities: • Articles, interviews, infographics, opinion pieces and comic strips on various financial topics• Text-only and image/gif-based emailers for product promotion, exclusive launches, introductory offers, cart-drop, flash sales, and re-engagement• Push notifications: Copy and design strategising and execution• SMS marketing copy for credit cards, personal loans, home loans, car loans, mutual funds, special campaigns and flash sales• Chatbot content… Show more Key Responsibilities: • Articles, interviews, infographics, opinion pieces and comic strips on various financial topics• Text-only and image/gif-based emailers for product promotion, exclusive launches, introductory offers, cart-drop, flash sales, and re-engagement• Push notifications: Copy and design strategising and execution• SMS marketing copy for credit cards, personal loans, home loans, car loans, mutual funds, special campaigns and flash sales• Chatbot content strategy and implementation with Jubi• Overseeing day-to-day operations and performance of team members • Reviewing all product-related content published on the BankBazaar website, mobile site and the blog• Designing customer service scripts and sales pitch for personal loans, credit cards, PayPal, etc.• Analysing performance metrics for web-engage banners, push notification campaigns, blogs Show less

Bangalore

Key Responsibilities:• Blog articles• Video scripts: informative and engaging content around credit cards and loans• Mobile app & website content• Content and design for product/sales taglines & banners, product features, exit blockers, pop-ups on BankBazaar website and mobile site• E-mail campaigns: product promotion, informative, cart drop• Managed BankBazaar’s Facebook page for employees• Worked on the content & design playbook/guide

Bengaluru Area, India

Achievements:• Reduced copy errors by 25% through rigorous proofreading, ensuring all descriptions published on the website and app met the highest quality standardsKey Responsibilities: • Writing rich content for exclusive product launches• Training writers on the process and products • Guiding the writers to deliver content that is driven towards the target customers• Improving the rich product descriptions in terms of content and overall look of the… Show more Achievements:• Reduced copy errors by 25% through rigorous proofreading, ensuring all descriptions published on the website and app met the highest quality standardsKey Responsibilities: • Writing rich content for exclusive product launches• Training writers on the process and products • Guiding the writers to deliver content that is driven towards the target customers• Improving the rich product descriptions in terms of content and overall look of the product page• Editing articles and infographics data, preparing USPs for infographics of different products• Researching on new products and preparing training materials/knowledge base• Managing and allocating work effectively and fairly to meet deadlines Show less

Bengaluru Area, India

Achievements:• Won the Employee of the Month in July, September and October (2014), leading to my promotion within just 9 monthsKey Responsibilities:• Proactively took up exclusive product launch requests across categories, with extra focus on consumer durables, large appliances and mobile technology, and delivered quality customer-centric rich product descriptions (RPDs)• Consistently met daily targets, without compromising on quality• Assigned work to team… Show more Achievements:• Won the Employee of the Month in July, September and October (2014), leading to my promotion within just 9 monthsKey Responsibilities:• Proactively took up exclusive product launch requests across categories, with extra focus on consumer durables, large appliances and mobile technology, and delivered quality customer-centric rich product descriptions (RPDs)• Consistently met daily targets, without compromising on quality• Assigned work to team members and published productivity numbers on a weekly basis Show less

Bangalore

Key Responsibilities:• Client - Toyota; Brand - Etios Liva• Operational tasks - artworks and liaison with client, creative, studio and media regarding collaterals and artworks• Competitive analysis for Liva (B-Hatch segment)• Market visits - Nissan Micra, Hyundai i20, VW Polo, Maruti Stingray

Bangalore, Karnataka

• Created & handled the FB page for Surajkund Mela 2013• Prepared a case study on the Surajkund Mela 2013

Bangalore, Karnataka

• Data management• Course structure updates• Preparation of questionnaires for online tests

Cochin, Kerala

• Prepared questionnaire & conducted a survey for Red FM Cochin• Conducted telephonic surveys• Prepared poster for an eye donation campaign conducted in association with Red FM• Conceptualised logos for different shows on Red FM