Sanga Selvakumar Email & Phone Number

Greater Toronto Area Metropolitan Area

(2022 - Present) AIDAN HOSPITALITY• Entertainment Programming• Talent Sourcing and Management• Sonic Branding(2022 - Present) FAB RESTAURANTS• Entertainment Programming• Social Media Consultation• Sales / Experiential Strategies(2019 - 2021) ONE ELEPHANT WELLNESS CLINIC• Developed a customer-facing brand driven by insights from market and competitor research, market dynamics, case studies, and actively promoted differentiators• Created and implemented a social media training program focused on agile and responsive campaigns• Supporting ongoing metric analysis to identify market opportunities linked to appropriate sales targets(2017 - 2020) RAMEN REBELS• Created and launched unique QSR Brand (identity, logo, colorways, etc.)• Researched focus groups to solicit market insights and further develop product offerings• Utilized various franchise business models & marketing material to launch a scalable brand with options for franchising• Analyzed market data to develop a go-to-market strategy• Achieved over 1.2k engaged social media followers over a 3-week launch program, which resulted in over 250% growth over 1st-month sales projections(2016 - 2019) SPEAKEASY 21• Developed entertainment set-up and design (curating music & client experience)• Event programming(2014 - 2018) ESCAPE MOVEMENT•Identified & implemented strategy which increased online sales by 50% in 2014 through multiple channels, including growing sales in brick & mortar locations, improving efficiencies, & enhancing UX• Increased sales by 30% vs. prior year through targeted digital & social media campaigns• Developed various pop-up opportunities resulting in new customers in expanded markets across Canada(2013- 2018) REMAX- THE BRIJ TEAM• Planned/managed media budgets between 200k - 250k annually• Media buyer for OOH• Built strong collaborative relationships with partners- Astral, Pattison, and Outfront• Developed a training program for agents on social media usage

Toronto, Ontario, Canada

Featured talent in National televised commercial, as well as various regional television, web, and print media.

Greater Toronto Area, Canada

Toronto

• Landed pitch meetings with over 35 Agencies / Clients in first 9 months in the role• Led strategy & brainstorming sessions in response to client briefs and RFPs• Ensured client deliverables, brand messaging & budgets were maintained and met• Project Managed numerous campaigns from initiation to execution• Scheduled and oversaw internal and external customer teams• Created project work back/reverse logistics for campaigns• Researched, targeted, and generated customer leads and follow-ups• Re-positioned branding to reflect current capabilities and offerings• Worked with clients such as Live Nation, Entertainment One, Intel, Nutella, Kisko, and the City of Toronto• Collaborated with agencies such as Rouge Media, Maxus, MPG, Mindshare, Initiative

• Strategized and developed product line to meet clients' needs and market trends• Created first in-house branded private label to provide quick turn around product for retailers• Grew private label brand from regional to national market in A group of retailers• Worked with licenses from Disney, Marvel, Hasbro, Star Wars (Lucas Film), and many others• Developed sales and marketing plans• Managed multi-million dollar retail client accounts, which included Simons and Warehouse One• Successfully led design and production team through creation and launch of a variety of branded product lines

• Launched small local clothing brand in to international market in 2008• Expanded from a direct-sales only business to 10 brick and mortar stores and 3 online retailers across North America over a 6 month period• Used resourceful approaches to build successful strategic partnerships with celebrities, trendsetters and community leaders across the world, which helped extend access to social networks and new markets• Developed clear and concise vision and direction for various seasonal collections of men’s and women’s streetwear• Managed development of product line including conceptual design, local and offshore manufacturing, shipment, and distribution of goods• Successfully applied understanding of trends and market demographics to create lines that were continually sold out and in demand at all collaborating retailers• Utilized clothing brand to create community outreach programs affiliated with numerous organizations including the United Way and Free the Children

• Created the first “street culture-infused ” marketing plan to refresh the brand image• Increased customer traffic in store through innovative visual merchandising tactics, while utilizing retail space to promote the arts community of the GTA• Official deejay for Big It Up events at The Toronto Clothing Show• Produced promotional mixtapes for marketing purposes

• Trained and supervised a staff of six employees• Managed wholesale accounts from large scale distributors, such as Lineworks, Sophistowear, and DKNY• Attended industry tradeshows and prospected new brands/product lines for the company