Sangeen Khan Email & Phone Number

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

Leading 6 regions (KPK, Islamabad, Gujranwala, Faisalabad, Lahore, Multan)Led the team in major GTM initiatives in Lahore, Faisalabad, Gujranwala and Multan bringing new and professional distributors on board and expanded direct distribution footprint

Lahore, Punjab, Pakistan

Islamabad

• Leading a region of 7.5 bio-PKR annual revenue and one of the three important metro regions in the country through a team of 14 individuals and 7 distributors• Revamped Go-to-Market strategy to significantly improve key KPIs like Daily Call Rate from 59% to 81% and increase Lines per Call by 20% • Executed channel-based growth strategies with a clear focus on emerging channels like eB2B to capture competitive opportunities

North Outstations

• Led a region of more than 10 bio-PKR annual revenue through a team of 23 individuals and 19 distribution partners. It is one of the biggest regions of Pakistan both in terms of geography and business size. It also covers most of the tourist destinations of Pakistan which require extremely agile S&D operations with flawless executions• Delivered accretive CAGR against North Zone and National number to increase national contribution by 30 bps• Pioneered distribution model revamp, where 11 towns with 2.4 bio-PKR annual business were shifted from an indirect to direct distribution model by inducting financially strong and professional distribution partners• Rolled out the biggest Tourist Engagement Drive initiative in conjunction with Trade Marketing team. Nestle was the only company to serve key tourist spots like Shogran and Saif ul Mulook directly• Increased direct (Salesflo) coverage from 9,000 stores to 11,600 stores by RTM redesigning and automation expansion, reduced Out of Stock by 50% and enhanced trade asset utilization by 25% • Brought distributor outstanding down from 12% to 1% and overdue to zero

Lahore, Pakistan

• Responsible for a portfolio worth 14-bio PKR through two global brands (Nestle NIDO and Nestle BUNYAD)• Effectively utilized a trade spend of 100-mio PKR to deliver strong performance through a solid channel and category strategy based on shopper understanding, geographical growth potential and priority channels• Drove the numeric reach of Nestle BUNYAD from 110,000 stores to 150,000 stores making it one of the top 3 most widely distributed brands• Inducted Nestle BUNYAD in the rural deep reach program to expand the awareness of the brand with the help of nutritionists in remote areas of Punjab. This program delivered more than 300% growth year on year• Launched the Nestle BUNYAD pharmacy engagement plan on more than 500 top pharmacies to leverage key opportunities in the fast growing channel. • Launched BUNYAD Choco and multiple SKU extensions with a complete responsibility of end to end execution• Leveraged analytics of Nielsen Retail Audit, Brand Health Tracker, Household Panel and Gain and Loss trends to devise action plans with Sales and Business Teams• Worked closely with commercial team to ensure the overall P&L of the category • Launched multiple consumer promos with e2e responsibility and coordination with marketing and supply chain• Coordinated with Supply Chain team to finalize volume forecasts and planning of annual DF using SAS tool

Islamabad

• Worked in 2 regions with complete responsibility of sales, distributor management, coverage expansion and Picture of Success execution with more than 50 Sub- Distributors and 2 Handling Distributors• Re-aligned 3.5 bio-PKR distribution area by bringing in new, professional, and financially strong players which led to exponential growth of the business • Created a sub-distributor performance monitoring tool which streamlined the performance evaluation and creation of future strategies for over 30 distributors

Master Of Business Administration (Mba)

Activities and Societies: Class Representative

Msc In Management (Exchange Semester)

Be, Telecom