International Content Acquistion has a wide canvas and it is a wonderful feeling when you see taking your content from the huge continents to the tiny islands in the midst of ocean. Reaching out to more and more buyers and sellers - is the motto and motive too. Apart from the routine Content Operations, attending Film Festivals and Markets, is the most interesting and fetching part of the business. I enjoy it the most. It helps when one has a creative bend and practical knowledge of film making. Especially someone like me who has been a film professional worked in array of business related with Bollywood; has craving for good cinema, passion and ability to work with all types of film-makers; carries strong bond with Music, Literature, History and Paintings also holds the quality of understanding colours, patterns and designs.Inherent cinema culture within does not allow sensitive mind to quit even if the profile changes. Approaching with staunch belief that films and film makers are ageless.