At the helm of Mysa Sleep, my focus on leveraging advanced data analytics has driven our mission to revolutionize sleep experiences. With over 3 years steering this innovative company, I've applied my deep knowledge in Customer Relationship Marketing (CRM) and data management to tailor unique customer journeys and enhance retention.Previously, as Vice President at Bank of America, I honed my skills in SAS programming and SQL, orchestrating complex information challenges to optimize financial risk management and campaign strategies. This meticulous approach to data governance and strategic planning underpins our success at Mysa Sleep, where we continuously innovate to stay ahead in a dynamic market.