- Led a team of 9 VMs across Shoppers' Stop and HomeStop, South India- Facilitated VM requirements and Mothercare store openings- Assisted in the setup of Shoppers' Stop Airport Retail- Standardised visual presentation across all South India stores- Planned and executed corporate VM strategy- Executed VM ideation on the shop floor keeping in mind store-specific display areas- Conceptualised VM ideation for region-specific festivals and events- Handled regional procurement of props and vendor negotiations- Identified store-specific VM displays and fixture requirements; facilitated procurements- Trained the store VMs on trends in displays, styling and merchandise presentation- Recruited and trained Unit Visual Merchandisers (UVMs)

- Led 30+ store setups and 10+ store renovations- Pan-India VM for all Planet Fashion, Trouser Town and multi-brand outlets (MBOs) of Madura Garments' brands- Was in charge of new store openings of Planet Fashion (incl. store layouts, fixtures, space planning and merchandise presentation)- Sourced communication vehicles and signs- Developed in-store support for new product launches, promotions and campaigns- Liaised with Marketing and Advertising teams to ensure the campaigns are captured in-store- Was involved in product segmentation and generated Visual Merchandising concepts- Ensured that the in-store ambience was actively upgraded to project the brand image and is in consonance with the current advertising theme- Vendor management to execute visual elements in stores- Conducted VM training for store staff

- Standardised visual presentation across stores- Performed cost-benefit analysis to control cost over runs, and to bring about cost effectiveness in day-to-day functioning of the department- Liaised with marketing teams for in-house promotions and seasonal events- Conceptualised and executed show windows, focal points and store décor- Trained retail staff on VM, merchandise presentation and store upkeep- Controlled and standardised brand presentation- Planned, trained and supported execution of merchandise presentations with reference to private label brands- Inputs to corporate VMs regarding season changes and new launches