Worked on retainer and projects / campaigns for global clients like, Abbott, Bristol Myers Squibb (BMS), Malaffi, Merck Sharpe and Dohme (MSD), Roche Diagnostics, PhRMA MEA and patient advocacy groups. Projects for Allergan, Boehringer Ingelheim, Edwards Lifesciences, Insulet, Ipson and Merck Sereno.

Managed and organised communication plans for announcements, launches and brand engagement across local regional and international outlets.In-depth campaign management from conception to implementation through team development and leadership. Part of the core team in supporting MBRSC at the Annual 72nd IAC held for the first time in the Arab World.Enhanced international media contacts and liaising with space journalists and global news agencies for the space industry… Show more Managed and organised communication plans for announcements, launches and brand engagement across local regional and international outlets.In-depth campaign management from conception to implementation through team development and leadership. Part of the core team in supporting MBRSC at the Annual 72nd IAC held for the first time in the Arab World.Enhanced international media contacts and liaising with space journalists and global news agencies for the space industry. Outperformed client deliverables, work at ease with budget limitations, deadlines and multitask. Strengthened Al Fardan Exchange’s social media presence and aesthetic by contributing to an innovative design strategy and narrative that helped in maximizing brand exposure. Initiated & implemented a 6-month PR campaign for Thai SELECT, a Thai government authorised restaurant-certification for authentic Thai cuisine. Through the campaign, substantial coverage in print & broadcast was achieved in raising awareness about authentic Thai cuisine across the Middle East.Effectively managed a multilingual team on boarding and driving communication support for clients. Show less

Responsible for continuous PR support and content development for clients both retainer and project.Managing social media /online reputation management for clients – in lines with increasing social engagement with the customer on website, blog, social media pages and support online marketing efforts for projects.Maintaining media relations and engagement across GCC and Southeast Asia.Identifying, developing, managing strong agency partnerships /stringers across geographies.Plan… Show more Responsible for continuous PR support and content development for clients both retainer and project.Managing social media /online reputation management for clients – in lines with increasing social engagement with the customer on website, blog, social media pages and support online marketing efforts for projects.Maintaining media relations and engagement across GCC and Southeast Asia.Identifying, developing, managing strong agency partnerships /stringers across geographies.Plan and coordinate events for product launches, Expo, FAM trip, press conference & media roundtables. Liaise with clients as first source of contact, engage and ensure seamless delivery of projects.Identifying and expanding new business – Market research, media dipstick, media strategy and brand management Show less

Part of execution team for innovative product and tie ups- UAE Exchange Gocash Travel Card, Glosante, Xpress Money and Union Insurance tie up, first of its kind launches in the industry.Comprehensive PR launch for Yes Bank, Pegasus Airlines, Vistara Airline, Opening of 4 Life Pharmacy branches & Thumbay hospital in UAE.

Responsible for developing and executing consistent PR & Communication plans on day-to-day basis for corporate brands like, UAE Exchange, Xpress Money and VFS TasHeel, Bristol Myers Squibb and Al Rawabi. This included driving both corporate visibility and product messaging. Planned & executed press conferences for VPS Healthcare, Ashok Leyland, Sharaf Travels, Cox & Kings, Amira Foods, Mahindra Lifespaces, Radiant, Denon, Assocham GCC Chapter and Arabian Indian Czar Award- top 15 UAE… Show more Responsible for developing and executing consistent PR & Communication plans on day-to-day basis for corporate brands like, UAE Exchange, Xpress Money and VFS TasHeel, Bristol Myers Squibb and Al Rawabi. This included driving both corporate visibility and product messaging. Planned & executed press conferences for VPS Healthcare, Ashok Leyland, Sharaf Travels, Cox & Kings, Amira Foods, Mahindra Lifespaces, Radiant, Denon, Assocham GCC Chapter and Arabian Indian Czar Award- top 15 UAE businessmen.Sound understanding of MENA and South Asian region, working closely with stringers in different markets – GCC, Algeria, Egypt, Sri Lanka, Philippines, Bangladesh, Pakistan and India.Excellent media relations in GCC: print television and radio – English and Diaspora Media. Show less

SAB Miller Brands, Arvind Brands, ACER, (For Kochi Kerela - Gepjit BNP Paribas, Uninor, Coca Cola, Muthoot Pappachan Group along with outstation client support for the Agency)

On the job training - Documentation and communication collateral for press conferences and events. Coordinated press conference for launch in India for Wienerberger, world’s largest producer of bricks and clay roof tile market in Europe.Part of launch for Indian Strokes, painting exhibition by Round Table India and Khushii.Coverage &cost benefit analysis for clientsLiaised with national and local media

Trainee reporter: reporting, interview, feature writing, crime- reporting, filing of press releases and page making.Composition and publishing of press previews, press meets, conferences, valedictories, inaugural functions, exhibitions and city events.Assisted crime reporter, taking updates from Commissioner’s office on cases.Compilation of event schedule of city engagements and press previews.