Sang Lee

Sang Lee Email and Phone Number

San Jose, CA, US
Sang Lee's Location
San Jose, California, United States, United States
Sang Lee's Contact Details
About Sang Lee

Sang is a Design Lead at TikTok, driving the evolution of the GMPT (Global Monetization Platform), which manages TikTok's Ad and Shopping user experience through robust design thinking and a progressive approach. He leads AI-driven design improvements and design systems for the GMPT platform.During his time as a Staff UX Designer at Google, he led modernization efforts and pioneered advanced design systems, leveraging AI to unlock the platform's potential. His work enabled tailored content and product recommendations to reach a broader audience. This strategic approach not only elevated the platform's visual appeal but also strengthened its position as a leading global video platform.At Microsoft, Sang was in charge of design systems and branding of Cloud + AI division as a Principal Design Manager. He managed a team(20+ people) of UX designers, researchers, engineers, Content designers, and Illustrators for the Fluent design studio within the Cloud + AI division. His team also drove the effort to revolutionize the company's design strategy and new branding, including Azure and Dynamics 365's new logos.As one of the founding members of Deloitte Digital's New York office, Sang played a pivotal role in growing and mentoring the NY office's design team as a studio lead. He expanded the team to about 40 designers. His leadership was instrumental in serving over fifty Fortune 500 companies as clients, including Walmart, BMW, Eli Lilly, and others.His early career included working as a product designer at the digital agency R/GA. While there, he earned many renowned design awards, such as Cannes Creative Lions.Sang's expertise spans artificial intelligence, digital transformation, and design systems projects. He specializes in UX/UI, branding, illustrations, and icons, bringing contemporary design approaches and innovative solutions to enhance user experience and engagement.In addition to his professional achievements, Sang is a columnist for Forbes Korea, sharing insights on tech and design trends. He is the author of the bestselling "AI Work, Human Grow(AI는 일하고 인간은 성장한다)' & "Designer's Thinking(디자이너의 생각법)" and others. As an international student who debuted as a designer in the US and rose to lead design teams at global companies, Sang consistently shares his work, life, and perspective as a designer with others.

Sang Lee's Current Company Details
포브스코리아 ForbesKorea

포브스코리아 Forbeskorea

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Columnist
San Jose, CA, US
Sang Lee Work Experience Details
  • 포브스코리아 Forbeskorea
    Columnist
    포브스코리아 Forbeskorea
    San Jose, Ca, Us
  • Tiktok
    Design Lead
    Tiktok Apr 2024 - Present
    Los Angeles, California, Us
  • 포브스코리아 Forbeskorea
    Columnist
    포브스코리아 Forbeskorea 2019 - Present
    서울시, Kr
    Contributing a monthly column for Forbes Korea about tech and design since 2019
  • Google
    Staff Design Lead
    Google Jan 2022 - Apr 2024
    Mountain View, Ca, Us
    Sang was leading design systems at YouTube Ads Formats, He was driving modernization efforts and pioneering advanced design systems. With a focus on developing and enhancing YouTube Ads design systems, libraries, and processes, Sang leveraged Gen A.I. to unlock the platform's incredible potential, enabling tailored content and product recommendations to reach a wider audience. This strategic approach has not only elevated the platform's aesthetic appeal but also reinforced its position as the foremost global video platform.
  • Microsoft
    Principal Design Manager
    Microsoft Nov 2018 - Jan 2022
    Redmond, Washington, Us
    Sang spearheaded the development of the Fluent design system studio within the Cloud + A.I. division, where he championed the creation of robust design language and libraries. His responsibilities encompassed a broad spectrum of design elements, including branding, UX/UI, design systems, and the crafting of icons & illustrations. Sang played a pivotal role in conceptualizing iconic logos for Azure and Dynamics, while also leading efforts to build comprehensive design systems and tools tailored for SAAS products.
  • Deloitte Digital
    Studio Lead
    Deloitte Digital Jul 2014 - Oct 2018
    Usa, Us
    Sang was one of the founding members of the Deloitte Digital NYC office, he led the hiring, growth, and mentoring of the visual design team, and supervised UX/UI design teams for high-profile clients like Walmart, BMW, UBS, and Tiffany & Co.Key Clients: Walmart, Tiffany & Co, T.J.Maxx, HomeGoods, Con Edison, UBS, Ameriprise, State Street, BMW and ETC.
  • (주)디자인하우스 (Designhouse M+)
    Columnist
    (주)디자인하우스 (Designhouse M+) 2014 - 2018
    Contributing a monthly column for 월간 디자인 about tech and design
  • Panking
    Founder / Cco
    Panking Oct 2016 - Nov 2017
    Sang is the founder and the chief creative for Panking which is a platform that helps people to have better communication with political matters. The service is not only providing basic information about politicians but also people can share politicians highlights such as legislative activities and trending news.Panking.net
  • R/Ga
    Designer
    R/Ga Jul 2011 - Jun 2014
    New York, Ny, Us
    Worked as a lead designer for many interesting and challenging products and services.Key Clients: Microsoft, Master Card, Samsung, Verizon and ETC.https://www.rga.com/

Sang Lee Skills

Graphic Design Art Direction Typography Creative Direction Visual Communication Indesign Adobe Creative Suite Interaction Design Illustrator Branding And Identity Web Design Graphics User Experience Creative Strategy User Interface Design Mac Concept Development Corporate Identity Logo Design Packaging Branding Posters Adobe Illustrator Poster Design Marketing Strategy Illustration

Sang Lee Education Details

  • School Of Visual Arts
    School Of Visual Arts
    Graphic Design
  • Kookmin University
    Kookmin University
    Industrial Design

Frequently Asked Questions about Sang Lee

What company does Sang Lee work for?

Sang Lee works for 포브스코리아 Forbeskorea

What is Sang Lee's role at the current company?

Sang Lee's current role is Columnist.

What is Sang Lee's email address?

Sang Lee's email address is sa****@****oft.com

What is Sang Lee's direct phone number?

Sang Lee's direct phone number is +121282*****

What schools did Sang Lee attend?

Sang Lee attended School Of Visual Arts, Kookmin University.

What skills is Sang Lee known for?

Sang Lee has skills like Graphic Design, Art Direction, Typography, Creative Direction, Visual Communication, Indesign, Adobe Creative Suite, Interaction Design, Illustrator, Branding And Identity, Web Design, Graphics.

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