Sang Lee Email & Phone Number

Sang is a Design Lead at TikTok, driving the evolution of the GMPT (Global Monetization Platform), which manages TikTok's Ad and Shopping user experience through robust design thinking and a progressive approach. He leads AI-driven design improvements and design systems for the GMPT platform.During his time as a Staff UX Designer at Google, he led modernization efforts and pioneered advanced design systems, leveraging AI to unlock the platform's potential. His work enabled tailored content and product recommendations to reach a broader audience. This strategic approach not only elevated the platform's visual appeal but also strengthened its position as a leading global video platform.At Microsoft, Sang was in charge of design systems and branding of Cloud + AI division as a Principal Design Manager. He managed a team(20+ people) of UX designers, researchers, engineers, Content designers, and Illustrators for the Fluent design studio within the Cloud + AI division. His team also drove the effort to revolutionize the company's design strategy and new branding, including Azure and Dynamics 365's new logos.As one of the founding members of Deloitte Digital's New York office, Sang played a pivotal role in growing and mentoring the NY office's design team as a studio lead. He expanded the team to about 40 designers. His leadership was instrumental in serving over fifty Fortune 500 companies as clients, including Walmart, BMW, Eli Lilly, and others.His early career included working as a product designer at the digital agency R/GA. While there, he earned many renowned design awards, such as Cannes Creative Lions.Sang's expertise spans artificial intelligence, digital transformation, and design systems projects. He specializes in UX/UI, branding, illustrations, and icons, bringing contemporary design approaches and innovative solutions to enhance user experience and engagement.In addition to his professional achievements, Sang is a columnist for Forbes Korea, sharing insights on tech and design trends. He is the author of the bestselling "AI Work, Human Grow(AI는 일하고 인간은 성장한다)' & "Designer's Thinking(디자이너의 생각법)" and others. As an international student who debuted as a designer in the US and rose to lead design teams at global companies, Sang consistently shares his work, life, and perspective as a designer with others.

Listed skills include Graphic Design, Art Direction, Typography, Creative Direction, and 22 others.