I am currently working as a marketing consultant in a diverse range of companies. The following are a few projects I have worked on: * Australian start-up: Develop go-to-market strategy including key messaging development and tactical plans, ensuring communications across demand generation, content, and sales teams were consistent and on-brand; Developed internal sales enablement tools such as presentation decks, demo scripts, competitive briefs and work with sales team on product positioning* Queretaro, Mexico Tourism Board: Helped promote Queretaro’s wine and artisan industry; Created differentiated content marketing strategy based off identified personas; Developed social media plan to consistently post relevant content * Roche Pharmaceuticals, Singapore: Worked on product launch of at home covid-19 testing kits; Researched and analyzed AI data to provide SWOT analysis for market positioning and product launch in ASEAN countries; Identified new multi-million target audience sector to provide company with competitive advantage in market; Created 6 month multi-channel CRM and content management strategy for inaugural launch in direct-to-consumer sector* Wellness start-up: Developed nascent email program including building automated go-to-market workflow combining email and SMS, timing deployment, creative review, and post-deployment analysis for optimization

My background in agency and marketing technology was a good fit for this role. I was hired to lead CRM strategy for L’Oreal’s Professional Products Division (PPD), their haircare vertical. This role entailed both a B2C and B2B component as PPD brands marketed directly to consumers, and to small businesses. The role later evolved to a Senior CRM Strategist for multiple clients. Accomplishments include:* Built data-driven, technology-enabled, performance marketing CRM campaigns across client portfolio (L'Oreal, DAZN, Samsung, etc) * Created individualized CRM roadmaps based on brands' sophistication including, test and learn initiatives, data capture, and revenue generation tactics for each brand* Created automated trigger customer journeys based on clients' customer profiles and behavioral interactions with digital touch points * Collaborated with loyalty agency to integrate loyalty initiatives and data into programs covering email, mobile, social, and media* Built go-to-market CRM strategy for sports streaming service launching in the US including acquisition, pre-launch marketing messages, contingency plans, learning agenda and testing matrix,, and targeted content strategies for differing subscriber types* Optimized existing B2B and B2C email programs and develop new customer centric programs based on clients’ goals and objectives* Developed, defined and executed over-arching omni-channel marketing plans focusing on hyper-personalization to create highly relevant creative and messaging tactics for 1 to 1 marketing* Created a digital monthly newsletter and assist in creating client upskilling sessions to highlight the latest digital trends and technology solutions that would amplify brands' marketing programs* Translated data models and results from data analysis into actionable marketing recommendations and presentations

This role emphasized evaluating technical and marketing requirements to suit clients’ business needs during a transition to a new email marketing platform. Highlights include: *Created marketing requirements for the transition of legacy Experian Digital marketing platform to new multi-channel platform; Translated the technical limitations and new marketing opportunities associated with the change to account managers and executive management *Provided guidance and training material on how to use new platform to marketing managers, data analysts, and technology department*Worked with airline company on developing and implementing automated global customer email and mobile communication workflows across multiple internal brands

I was recruited to Experian Digital's CheetahMail Melbourne office to: 1) Retain and recruit team members 2) Revamp client services to fulfill gaps in service and revitalize customer success program 3) Build multi-channel digital solutions utilizing all of Experian Digital's marketing technology productsDuring my time there, I met these challenges by accomplishing the following: *Restructured team and created employee incentive program to retain talent and provide different career trajectories within the company; * Trained customer success team to increase up-selling of products and services through consultative client quarterly reviews and building client roadmaps to increase soft sales*Hired and trained 6 new employees in 3 months; Promoted high performers from withinand restructured client account support and management leading to a division in responsibilities freeing up high level account services from day to day campaign execution*Improved processes for execution and quality assurance for campaign fulfillment resulting in 85% reduction in client reimbursement for campaign errors*Evaluated contractual service levels and amended contracts to match hourly service inputs resulting in new baselines for services rendered and an increased revenue from account management services and identified cross sell opportunities within the digital CRM division and across Experian's suite of services*Drafted business cases to post online and submit to marketing organizations increasing visibility of Experian's Marketing Services' product and services suite increasing lead generation

I pursued my passion for supporting small businesses and entrepreneurs grow into successful ventures by helping them affordably enter the digital realm. There was a large demand for digital consulting services in the small business sector, but limited budgets, so the challenge was developing inventive and creative campaigns to get lucrative results. A few examples of successful enterprises were: * Flower Shop: Created social media campaign to increase web traffic and customers for newly established flower shop; Created fun, witty brand for store blog and Facebook page incorporating an edgy content strategy highlighting their signature quirky flower arrangements resulting in viral share and 145% increase in followers *Hospitality: Developed a ground-up digital marketing program for a local hotel focusing on local event-based key words for search optimization and coded for site analytics to analyze visitor behavior, page drop offs and transactions. Using data insights, configured strategy to target typical slow periods and increased occupancy rate by 38% during historically slow periods

I was hand-picked to be transferred to Singapore office to help build CRM as a new business vertical in the ASEAN region. The position focused on establishing business potential for CRM opportunities, support ASEAN staff in their pitches and identify opportunities for growth and revenue. My contributions include:*Created sales pipeline to identify sales opportunities and generate revenue * Identified additional revenue sources for new practice such as vendor partnerships, performance-based frameworks, fee-based execution, and automated marketing models *Collaborated on the research and writing of Social CRM whitepaper doing an in depth study of the ASEAN markets, key companies, and how companies could enter the space.*Regional subject matter expert on digital CRM, created library of material to help in client pitches and account support

Working at Ogilvy shifted my focus from product execution and technical implementation to a strategic marketing and branding perspective. My contributions include: * Developed strategic marketing plans across multiple industries for a diverse client portfolio: IBM, SAP, Cisco, American Express, ACC, CDW, Yahoo, Starwood, Kraft, Maxwell House, etc*Developed complex rules-based automated marketing messages for customer engagement models with differentiated messaging for specific industries *Opened new revenue stream opportunities by developing a standardized template and evaluation model for competitive analysis using minimal resources with maximum insight

I was hired to manage the on-boarding, transition, and ongoing client management American Express after CheetahMail's acquisition by Experian Marketing Servcices. I grew the group from a team of me to 7 direct reports and together we trained and supported over 100 marketing managers globally and managed thousands of campaigns and data streams monthly. Created QA process to minimize mistakes to less than 1% for thousands of campaigns and resolved complex deliverability issues utilizing tools such as Pivotal Veracity and ReturnPath. Grew the account to become top revenue generating client in Cheetahmail's portfolio.

Ran online and offline marketing program for small business. Introduced digital as an effective marketing channel.Built localized website, driving traffic to site and implementing marketing plan that would convert online bookings, optimized pages for search and analyzed website data to create targeted ad campaigns. Launched Cendant’s Trip Rewards Loyalty Program localizing promotions and garnering 52% increase in sign-ups.

One of the first hires in a successful email marketing technology company. With an initial head count of 8 people, worked in a wide variety of capacities such as cold calling, html coding, campaign creation and execution, account management, drafting and producing marketing and case study collateral. Executed strategic campaign that expanded services and products to core clients resulting by a 25% increase of annual revenue. Grew core portfolio of clients becoming top seller in company. Successfully managed execution and segmentation strategies from inception to post-campaign analysis using direct mail, email, fax, and surveys. Collaborated with VP of Marketing to up-sell new product line and expand sales opportunities, wrote marketing collateral and developed case studies for disbursement.