Sangita Patel Email & Phone Number

Oakland, CA, US

I am currently working as a marketing consultant in a diverse range of companies. The following are a few projects I have worked on: * Australian start-up: Develop go-to-market strategy including key messaging development and tactical plans, ensuring communications across demand generation, content, and sales teams were consistent and on-brand; Developed.

My background in agency and marketing technology was a good fit for this role. I was hired to lead CRM strategy for L’Oreal’s Professional Products Division (PPD), their haircare vertical. This role entailed both a B2C and B2B component as PPD brands marketed directly to consumers, and to small businesses. The role later evolved to a Senior CRM Strategist.

This role emphasized evaluating technical and marketing requirements to suit clients’ business needs during a transition to a new email marketing platform. Highlights include: *Created marketing requirements for the transition of legacy Experian Digital marketing platform to new multi-channel platform; Translated the technical limitations and new marketing.

Costa Mesa, CA, US

I was recruited to Experian Digital's CheetahMail Melbourne office to: 1) Retain and recruit team members 2) Revamp client services to fulfill gaps in service and revitalize customer success program 3) Build multi-channel digital solutions utilizing all of Experian Digital's marketing technology productsDuring my time there, I met these challenges by.

I pursued my passion for supporting small businesses and entrepreneurs grow into successful ventures by helping them affordably enter the digital realm. There was a large demand for digital consulting services in the small business sector, but limited budgets, so the challenge was developing inventive and creative campaigns to get lucrative results. A few.

New York, NY, US

I was hand-picked to be transferred to Singapore office to help build CRM as a new business vertical in the ASEAN region. The position focused on establishing business potential for CRM opportunities, support ASEAN staff in their pitches and identify opportunities for growth and revenue. My contributions include:*Created sales pipeline to identify sales.

New York, NY, US

Working at Ogilvy shifted my focus from product execution and technical implementation to a strategic marketing and branding perspective. My contributions include: * Developed strategic marketing plans across multiple industries for a diverse client portfolio: IBM, SAP, Cisco, American Express, ACC, CDW, Yahoo, Starwood, Kraft, Maxwell House, etc*Developed.

Costa Mesa, CA, US

I was hired to manage the on-boarding, transition, and ongoing client management American Express after CheetahMail's acquisition by Experian Marketing Servcices. I grew the group from a team of me to 7 direct reports and together we trained and supported over 100 marketing managers globally and managed thousands of campaigns and data streams monthly..

Ran online and offline marketing program for small business. Introduced digital as an effective marketing channel.Built localized website, driving traffic to site and implementing marketing plan that would convert online bookings, optimized pages for search and analyzed website data to create targeted ad campaigns. Launched Cendant’s Trip Rewards Loyalty.

Amsterdam, NL

One of the first hires in a successful email marketing technology company. With an initial head count of 8 people, worked in a wide variety of capacities such as cold calling, html coding, campaign creation and execution, account management, drafting and producing marketing and case study collateral. Executed strategic campaign that expanded services and.