Sang Kim
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Sang Kim Email & Phone Number

Director of Global Digital Strategy and Capabilities at BioMarin Pharmaceutical Inc.
Location: Dublin, California, United States 9 work roles 1 school
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Current company
BioMarin Pharmaceutical Inc.
Role
Director of Global Digital Strategy and Capabilities
Location
Dublin, California, United States
Company size
3124 employees

Who is Sang Kim? Overview

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Quick answer

Sang Kim is listed as Director of Global Digital Strategy and Capabilities at BioMarin Pharmaceutical Inc., a company with 3124 employees, based in Dublin, California, United States. AeroLeads shows a matched LinkedIn profile for Sang Kim.

Sang Kim previously worked as Associate Director of Digital Marketing at Exelixis and Digital Strategy Leader at Abbott. Sang Kim holds Bachelor Of Science (Bs), Industrial Engineering & Operations Research (Ieor) from University Of California, Berkeley.

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Email format at BioMarin Pharmaceutical Inc.

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BioMarin Pharmaceutical Inc.

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Profile bio

About Sang Kim

Accomplished leader with extensive experience in Digital Marketing with a strong technical background focused on optimizing digital channels through analytics and testing. Specialize in establishing omni-channel marketing strategies, building digital capabilities and operating models, implementing tactical plans and driving continuous improvement through test|learn methodology. Demonstrated leadership in delivering commercial outcomes and digital marketing transformation at Fortune 500 companies in the software and healthcare, biotech, pharmaceutical & medical device industries. Strengths include strong communication skills (data storytelling, executive presentations), team building & leadership and cross-functional leadership. Frequent speaker at digital marketing conferences on digital marketing strategy, digital transformation, and analytics topics.Notable accomplishments include: - Spearheaded global website ecosystem transformation initiative through modular UX design system and SEO|analytics best practices, resulting in 35% higher website quality, 50% cost reduction in website launches and 35% faster time to market- Directed complex sales impact measurement of company’s largest multi-channel campaign by collaborating with sales analytics team, resulting in 40% lift in sales growth rate Specialties:- Digital Marketing Strategy and Execution- Digital Transformation- Integrated Omni-channel Marketing- SEO (Search Engine Optimization)- Conversion Optimization- Data Analytics and Insights (Google Analytics, Adobe Analytics, Google Tag Manager)- AB Testing / Optimization (Adobe Test & Target, Google Optimize)- Dashboard | Data Visualization (Google Data Studio/Looker Studio, Microsoft Power BI, Business Objects)- Email Marketing- Marketing Automation (Marketo, Saleforce Marketing Cloud SFMC)- Vendor / Agency Management- Stakeholder ManagementI'm passionate about digital technologies, networking with diverse people, and developing/coaching young professionals. My latest interest is in Metaverse, NFTs and Web 3.0.

Current workplace

Sang Kim's current company

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BioMarin Pharmaceutical Inc.
Biomarin Pharmaceutical Inc.
Director of Global Digital Strategy and Capabilities
Dublin, CA, US
Website
biomarin.com
Employees
3124
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Company profile
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9 roles

Sang Kim work experience

A career timeline built from the work history available for this profile.

Associate Director Of Digital Marketing

Current
Exelixis

Alameda, California, US

Exelixis is on a Mission to Help Cancer Patients Recover Stronger and Live Longer. Exelixis is an oncology-focused biotechnology company that strives to accelerate the discovery, development and commercialization of new medicines for difficult-to-treat cancers. I help them deliver commercial outcomes through digital marketing and digital transformation.

Nov 2022 - Present

Digital Strategy Leader

Abbott

Abbott Park, Illinois, US

Lead digital transformation of fastest growing medical device division through data-driven marketing practices and global digital strategy to accelerate growth.- Spearhead global website ecosystem transformation initiative through modular UX design system and SEO & analytics best practices- Advance department analytics capabilities through multi-channel.

Mar 2018 - Nov 2022

Digital Analytics Leader

Abbott

Abbott Park, Illinois, US

Optimized divisional product launch and multi-channel campaign performance using data analytics, testing and insights. Established divisional multi-channel measurement strategy, analytics standards and benchmarks.- Directed complex sales impact measurement of company’s largest multi-channel campaign by collaborating with sales analytics team, resulting in.

Mar 2016 - Oct 2018

Independent Digital Marketing Consultant

Consultant

Advised multi-billion pharmaceutical companies on digital measurement roadmap, framework and channel optimization strategies. Notable accomplishments include:- Established multi-channel measurement plan and analytics framework including: KPI framework, multi-channel learning plan, website and campaign tagging guide, dashboard and scorecard- Led.

Dec 2014 - Mar 2016

Analytics Manager

Genentech

South San Francisco, California, US

Established reporting and KPI standards and advised multi-million-dollar brands on improving digital marketing channel performance by providing action-driven analysis and insights.- Contributed to achieving aggressive customer acquisition goals two years in a row including influencing the brand partner to evolve to a data-driven mindset by providing.

Mar 2012 - Nov 2014

Independent Online Marketing Consultant

Various

Consulted with software and technology companies on digital marketing strategies, integrated marketing campaigns, and website conversion optimization through AB testing, user testing and analytics.- Launched company’s biggest online advertising campaign on time with automated lead nurturing program and integrated tracking with Salesforce CRM system.

Nov 2009 - Feb 2012

Online Marketing Manager

Intuit

Mountain View, California, US

Led various online marketing efforts including product launches, online advertising, website redesign and conversion optimization through AB testing and analytics.- Persuaded senior leadership to invest in usability study for company’s first SaaS software launch and led cross-functional teams to coordinate usability study, resulting in solving critical.

Jul 2004 - Oct 2009

Web Developer / Web Producer

Intuit

Mountain View, California, US

Supported multiple product launches and campaigns for company's flagship products including Quicken, QuickBooks and TurboTax.

Apr 2002 - Jul 2004
Team & coworkers

Colleagues at BioMarin Pharmaceutical Inc.

Other employees you can reach at biomarin.com. View company contacts for 3124 employees →

AC Ana Catalina Zapata Betancur Ana Catalina Zapata Betancur Colleague at Biomarin Pharmaceutical Inc. Colombia, Colombia View → DM David Maher David Maher Colleague at Biomarin Pharmaceutical Inc. Dublin, County Dublin, Ireland, Ireland View → JH Jae H. Jae H. Colleague at Biomarin Pharmaceutical Inc. Petaluma, California, United States, United States View → DM Dave Mcnally Dave Mcnally Colleague at Biomarin Pharmaceutical Inc. Cork, County Cork, Ireland, Ireland View → EH Erik Hansen Erik Hansen Colleague at Biomarin Pharmaceutical Inc. Fairfield, California, United States, United States View → SK Sean Kalbaugh Sean Kalbaugh Colleague at Biomarin Pharmaceutical Inc. Oakland, California, United States, United States View → MN Mary Nguyen Mary Nguyen Colleague at Biomarin Pharmaceutical Inc. San Francisco Bay Area, United States View → SW Sharon Wong Sharon Wong Colleague at Biomarin Pharmaceutical Inc. Greater Sydney Area, Australia View → AM Ayushi Modi Ayushi Modi Colleague at Biomarin Pharmaceutical Inc. Novato, California, United States, United States View → JG Jheremy Gundran Jheremy Gundran Colleague at Biomarin Pharmaceutical Inc. Fairfield, California, United States, United States View →
1 education record

Sang Kim education

  • University Of California, Berkeley
    University Of California, Berkeley
    Industrial Engineering & Operations Research (Ieor)
FAQ

Frequently asked questions about Sang Kim

Quick answers generated from the profile data available on this page.

What company does Sang Kim work for?

Sang Kim works for BioMarin Pharmaceutical Inc..

What is Sang Kim's role at BioMarin Pharmaceutical Inc.?

Sang Kim is listed as Director of Global Digital Strategy and Capabilities at BioMarin Pharmaceutical Inc..

Where is Sang Kim based?

Sang Kim is based in Dublin, California, United States while working with BioMarin Pharmaceutical Inc..

What companies has Sang Kim worked for?

Sang Kim has worked for Biomarin Pharmaceutical Inc., Exelixis, Abbott, Consultant, and Genentech.

Who are Sang Kim's colleagues at BioMarin Pharmaceutical Inc.?

Sang Kim's colleagues at BioMarin Pharmaceutical Inc. include Ana Catalina Zapata Betancur, David Maher, Jae H., Dave Mcnally, and Erik Hansen.

How can I contact Sang Kim?

You can use AeroLeads to view verified contact signals for Sang Kim at BioMarin Pharmaceutical Inc., including work email, phone, and LinkedIn data when available.

What schools did Sang Kim attend?

Sang Kim holds Bachelor Of Science (Bs), Industrial Engineering & Operations Research (Ieor) from University Of California, Berkeley.

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