Sang Kim Email & Phone Number

Dublin, Ca, Us

Alameda, California, Us

Exelixis is on a Mission to Help Cancer Patients Recover Stronger and Live Longer. Exelixis is an oncology-focused biotechnology company that strives to accelerate the discovery, development and commercialization of new medicines for difficult-to-treat cancers. I help them deliver commercial outcomes through digital marketing and digital transformation.

Abbott Park, Illinois, Us

Lead digital transformation of fastest growing medical device division through data-driven marketing practices and global digital strategy to accelerate growth.- Spearhead global website ecosystem transformation initiative through modular UX design system and SEO & analytics best practices- Advance department analytics capabilities through multi-channel digital dashboard at global scale- Automate department digital project review process

Abbott Park, Illinois, Us

Optimized divisional product launch and multi-channel campaign performance using data analytics, testing and insights. Established divisional multi-channel measurement strategy, analytics standards and benchmarks.- Directed complex sales impact measurement of company’s largest multi-channel campaign by collaborating with sales analytics team, resulting in 40% lift in sales growth rate - Facilitated key brand messaging decision through messaging A|B testing, resulting in the winner messaging used in all marketing assets for fastest growing brand and helped stakeholder’s decision on which channel and partner to invest by providing channel effectiveness insights- Influenced investment decision for large industry tradeshows by providing actionable insights (using cost efficiency metrics on symposia and promotions, competitive data), resulting in optimized multi-channel campaign to promote events and reduce excessive # of symposia events by half

Advised multi-billion pharmaceutical companies on digital measurement roadmap, framework and channel optimization strategies. Notable accomplishments include:- Established multi-channel measurement plan and analytics framework including: KPI framework, multi-channel learning plan, website and campaign tagging guide, dashboard and scorecard- Led cross-functional teams to develop multi-channel optimization insights and recommendations

South San Francisco, California, Us

Established reporting and KPI standards and advised multi-million-dollar brands on improving digital marketing channel performance by providing action-driven analysis and insights.- Contributed to achieving aggressive customer acquisition goals two years in a row including influencing the brand partner to evolve to a data-driven mindset by providing actionable insights that opened up a whole new world to strategically drive business using collected data for the business partner- Created executive dashboard and provided critical insights for direct-to-consumer campaigns, contributed to securing additional $1MM investment

Consulted with software and technology companies on digital marketing strategies, integrated marketing campaigns, and website conversion optimization through AB testing, user testing and analytics.- Launched company’s biggest online advertising campaign on time with automated lead nurturing program and integrated tracking with Salesforce CRM system, resulting in increasing lead volume by 50%- Initiated AB testing process by introducing standards and templates and led online marketing team of six to facilitate AB testing process, winning SEM ad copy AB tests resulted in improving CTR by 46% and conversion rate by 177%, and reducing cost per conversion by 67%- Improved SEO ranking for top keywords from over 50 to 8th in 2 months by setting clear goals, establishing diversified strategies, and leading team in multiple locations to execute on plan- Developed multi-year SEO strategy and established success metrics. Achieved buy-in from senior executive team, educated and empowered key stakeholders from cross-functional teams to effectively contribute to SEO strategy, resulting in team’s adoption of plan.

Mountain View, California, Us

Led various online marketing efforts including product launches, online advertising, website redesign and conversion optimization through AB testing and analytics.- Persuaded senior leadership to invest in usability study for company’s first SaaS software launch and led cross-functional teams to coordinate usability study, resulting in solving critical user experience issues prior to launch and contributing to successful on-time launch.- Facilitated AB testing and multivariate testing on conversion funnel for Quicken.com, resulting in 20% lift in CTR.- Entirely redesigned and re-branded Quicken.com, led multiple agencies to build entirely re-branded Quicken.com reflecting new strategic direction, resulting in 20% overall site conversion lift.

Mountain View, California, Us

Supported multiple product launches and campaigns for company's flagship products including Quicken, QuickBooks and TurboTax.