소비재 & 콘텐츠의 경험과 이해를 통해 통합 마케팅 매니지먼트 전문가로서의 역량을 발휘하는 책임감 있는 직업인2021. 04 ~ 2023. 07Warner Bros. Discovery Korea Marcomm. 팀장Warner Bros. Discovery Korea 콘텐츠/브랜드 마케팅 홍보 총괄2012. 05 ~ 2021. 04CJ ENM 콘텐츠사업부 부장/ 파트장스타일 채널 오리지널 예능 및 드라마 콘텐츠 마케팅 전반, 채널 브랜딩, 라이선스 /제휴 마케팅 등영화채널 드라마 마케팅 파트장, 영화채널 브랜딩 파트장, 라이선스 컨벤션 기획 운영 등2008. 10 ~ 2012. 05CUC(주) PERRIER 마케팅홍보 / 브랜드 매니저페리에 한국 총판 마케팅 홍보 총괄, 영업 마케팅2006. 10 ~ 2008. 10LOK(유) 랑콤 홍보팀 / JR. assistant언론 홍보 및 오프라인 마케팅
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Senior Marketing ManagerWarner Bros. Discovery Apr 2021 - Jul 2023대한민국 서울Manage of WBD Korea Marketing & PR : Responsible for budgeting, project strategy planning, and performance management.Lead of Marketing for Discovery Korea Channel and Domestic Original IP / Cartoon Network Channel and IPLegacy WBD Brand Marketing -
Contents & Brand Part Leader, 부장Cj Enm Entertainment Div. May 2012 - Apr 2021대한민국 서울OCN. OCN MOVIES. OCN THRILLS - K Drama & Movie channel Contents & Brand Marketing (2016 - 2021)- Lead of Marketing for OCN Branding Part (2019-2021)- Project Manager for OCN’s First Immersive Branding Convention “Thriller House” (2018)- Responsible for managing the branding convention project.- Film Channel Rebranding and Campaign Planning & Execution (March 2020) - Lead of Marketing for OCN Original Drama Part (2017-2019)- Digital Marketing Strategy, Performance Management, and Platform Partnerships - 360 Sales Communication- Communication with Talent and AgenciesOlive - Food contents & Channel Brand Marketing (2012 - 2016)- Responsible for marketing numerous HIT IPs (Representative works include: "What Shall We Eat Today" with Shin Dong-yeop and Sung Si-kyung, Master Chef Korea Seasons 1-4, Korean Food Feast 3, Olive Show, and many others).- Managed program sponsorship and advertising revenue, and conducted business operations utilizing program IPs through licensing and partnerships- Planned and marketed the Olive TV convention "Olive Food Festival" (2014-2015)- Developed and managed major icons including celebrities and expert groups -
Brand Manager - PerrierCuc Inc. Oct 2008 - Apr 2012대한민국 서울Brand Manager of French sparkling water, PERRIERWorking in an official importer company B2B and B2C MarketingNestle Waters' communication at the French headquartersManagement of a group of food stylists, chefs, and experts in the F&B industry
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Public Relations AssistantL'Oréal Oct 2006 - Oct 2008대한민국 서울Lancome PR AssistantMonitored PR releases and drafted press materials, including PPL (Product Placement) / advertorials, as part of media communication effortsParticipated in organizing launch events and consumer-oriented beauty classes.
Frequently Asked Questions about Sangmi Park
What is Sangmi Park's role at the current company?
Sangmi Park's current role is WBD Korea Sr. Marketing Manager.
What schools did Sangmi Park attend?
Sangmi Park attended 숭실대학교.
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Sangmi Park
Seoul, South Korea
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