writing wine articles of various subjects

Teaching WSET wine courses of level 2 and 3

writing wine articles of various subjects

Teaching wine to university students

Teaching wine to wine consumers and department store VIPs

Wine education

Wrote 238 weekly wine columns in total for 5 years

Wine education for graduate students

Reporting to VP of EMEA RealNetworks, responsible for Ringback Tone (RBT) and Full Track Music(MOD) Services. Key focus is generating revenue by increasing music downloads and RBT paid subscribers. The role includes product management and marketing of RBT services in 4 countries and MOD services in 8 countries in Europe, plus content editorial. The role has been expanded to include sales support: presenting marketing successes and future plans to potential customers to win new business.Key Achievements :• Achieved over 2 million paid subscribers from 4 Ringback Tone services, which generated 6 million USD annual revenue. Created an innovative viral marketing method, which became one of the key factors of the success. • Led the team of RBT service designers, marketing managers and content editors, which successfully launched 4 RBT services for TMN, Vodafone Turkey, Vodafone Germany and Vodafone Spain. Resulted in execellent customer feedback.• Secured contract extension with Vodafone Group worth US$8m pa by effective leadership of the music service marketing and editorial team during a turbulent year (2009).• Played lead role in winning T-mobile Ringback Tone project for 3 countries by presenting the successful marketing experiences of Ringback Tone services in Europe (estimated contract value: US$45m)• Generated revenue of US$1m by leading the team of product managers, which developed VOD services for DigiTurk, the Satellite TV broadcasting service in Turkey.• Selected as a High Potential Employee of 2008 and participated in a 1 year special training program for senior managers.

Director, Head of MelOn Service Planning, 2004 – 2005Recruited to a new role of building MelOn, the first mobile operator’s digital music service in Korea for SK Telecom, the leading mobile operator in Korea. Key Achievements :• Led the team of product managers and content editors responsible for service design from scratch. Successfully launched the service in Nov 2004 with 3 interfaces based on WEB, PC client and WAP. Annual revenue contribution of 10 million USD.• Expanded the team to manage service marketing and within 6 months achieved 500K subscribers and made the service the leading music service provider in Korea. MelOn continues to be the leading music service and is the main competitor of i-Tunes in Korea.Director, Head of Application Business Team, 2002 - 2003Took over more responsibilities to manage mobile content services on top of WEB and Game businesses including Ringback Tones, Ringtones, mobile email, MMS, stock information, entertainment services and cell broadcasting service.Key Achievements :• Successfully managed the team consisting of 3 sub-teams: WEB portal management team, mobile content team and Cell Broadcasting team. The team became the biggest revenue generator in WiderThan by achieving over 12 million USD in 2003Director, Head of WEB & Game Business Team, 2000 - 2001As a founding member of WiderThan, volunteered for the role of driving revenue opportunities for the company by managing the web portal team responsible for web agency business. At the same time, also took on the challenging role of mobile game business, investigating further revenue prospects.Key Achievements :• Became the major partner of SK Telecom for web-based marketing by successfully creating and managing the segment marketing based web portals winning all 5 web portal projects • Selected as the master game aggregator for SK Telecom by acquiring high potential game content and managing game review community successfully.

Service set-up member of Netsgo, the first html based online service in Korea established by SK Telecom. Involved designing service from scratch. Led the teams responsible for managing User Interface, Community Services and Entertainment & Education content services.