Manager – Sales & Finance
CurrentAt this position, I managed a $1.4B promotion budget and assessed the financial impact of all promotional activities. I collaborated with sales and product management teams to ensure promotion strategies aligned with corporate objectives, delivering comprehensive financial reports to key stakeholders, including the CEO and CFO. Leveraging tools like Power BI, Tableau, and R, I forecasted promotional plans and generated advanced reports.Additionally, I analyzed historical sales data for seasonal promotions such as Labor Day and Black Friday, coordinating with cross-functional teams to optimize promotional effectiveness. By gathering and analyzing consumer and vendor data, I ensured alignment with market demands and maximized the impact of each campaign, driving significant revenue increases.I also transformed the company’s reporting processes by developing complex dashboards using Power BI and Tableau, allowing real-time tracking of sales and customer data. These improvements enhanced decision-making, empowered stakeholders with actionable insights, and increased operational efficiency, allowing the company to maintain a variance of less than 3% between forecasted and actual expenses.Key Skills: Promotion Plan Management | Budget Optimization | Revenue Maximization & Profitability Enhancement | Predictive Analytics & Forecasting | Financial Planning & Cost Optimization.