# Social Strategy and Industry Experience1. Strong knowledge of the environment of Douyin & RED strategy, not only on KOL’s content management but also the commercial advertising tools on traffic planning, which assist clients from branding to business growth through diverse marketing tactics such as seeding and campaign.2. Fully understand the consumer insights of sportswear industry (basketball, running, sneaker culture & woman) and cosmetic & personal care categories. Base on the understanding of consumer behavior, I can develop a clear strategic thinking on social media platforms segmentations & KOL KOC matrix to build “hot-selling item”.3. Set solid & conquered KPIs, from platform (Douyin & RED) to KOL & content, from media performance (CPC, CPE, CTR) to business (Search Index, ROI ) relationship.# Business Capability and Team Management1. Managing up with group CEO to develop annual business task and strategic plan, and execute OKRs monthly.2. Lead more than 5 business account teams and media negotiate & buying teams to achieve sustainable business growth. Three types of business landing for the company, a) buying and price bidding type (scaling driven), b) IMC type (profitable driven), c) Local new brand type (effectively driven).3. Build the organization (MGCC SOCIAL) from 0 to 1, set team roles & resources, assign business goals, cultivate the team's vertical experience in different industry, and build laddered talent.4. Develop the working executive SOP to match business logic, and systematically help clients to precipitate data assets and KOL resource assets to improve service efficiency.# Cooperation and Synergy1. Financial BP management, business target with profit measurement, and capital risk control.2. Media platform relationship maintenance, resource policy negotiation, and top KOLs relationship maintenance.3. Internal resource synergy, outsourcing classification and cooperation.