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Li Naikang Email & Phone Number
业务发展副总裁
at
MGCC 众引传播
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✓ Verified May 2026
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Current company
Role
业务发展副总裁
Location
Xuhui District, Shanghai, China
Company size
Who is Li Naikang? Overview
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Quick answer
Li Naikang is listed as 业务发展副总裁 at MGCC 众引传播, a company with 129 employees, based in Xuhui District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Li Naikang.
Li Naikang previously worked as Group Account Director at 1Fusion and Group Account Director at Nim Digital. Li Naikang holds Bachelor, Economic & Financeal News from Shanghai University Of Finance And Economics.
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MGCC 众引传播
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Profile bio
About Li Naikang
# Social Strategy and Industry Experience1. Strong knowledge of the environment of Douyin & RED strategy, not only on KOL’s content management but also the commercial advertising tools on traffic planning, which assist clients from branding to business growth through diverse marketing tactics such as seeding and campaign.2. Fully understand the consumer insights of sportswear industry (basketball, running, sneaker culture & woman) and cosmetic & personal care categories. Base on the understanding of consumer behavior, I can develop a clear strategic thinking on social media platforms segmentations & KOL KOC matrix to build “hot-selling item”.3. Set solid & conquered KPIs, from platform (Douyin & RED) to KOL & content, from media performance (CPC, CPE, CTR) to business (Search Index, ROI ) relationship.# Business Capability and Team Management1. Managing up with group CEO to develop annual business task and strategic plan, and execute OKRs monthly.2. Lead more than 5 business account teams and media negotiate & buying teams to achieve sustainable business growth. Three types of business landing for the company, a) buying and price bidding type (scaling driven), b) IMC type (profitable driven), c) Local new brand type (effectively driven).3. Build the organization (MGCC SOCIAL) from 0 to 1, set team roles & resources, assign business goals, cultivate the team's vertical experience in different industry, and build laddered talent.4. Develop the working executive SOP to match business logic, and systematically help clients to precipitate data assets and KOL resource assets to improve service efficiency.# Cooperation and Synergy1. Financial BP management, business target with profit measurement, and capital risk control.2. Media platform relationship maintenance, resource policy negotiation, and top KOLs relationship maintenance.3. Internal resource synergy, outsourcing classification and cooperation.
Listed skills include Digital Marketing, Digital Strategy, Digital Media, Mobile Marketing, and 16 others.
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Li Naikang's current company
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Mgcc 众引传播
9 roles
Li Naikang work experience
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业务发展副总裁
CurrentIn the past three years, as the business VP of MGCC SOCIAL, I have gained valuable experience in company management and operation, not only in team building and management, business strategy developing, and key social media platform (Douyin, RED & Bilibili, etc.) relationship maintenance, but also in financial risk control and organization management.Since.
May 2019 - Present
Group Account Director
1Fusion
1Fusion found at 2015 which is an integration group focus on digital media buying, social planning, search engine marketing, entertainment (IP) marketing, and e-commerce planning also. Core stuffs of company managements are coming from NIM DIGITAL & ALLYES. I’m a 10 people account team leader focus on daily management and daily client service. Major.
May 2015 - Mar 2019
Group Account Director
NIMdigital- an independent agency under OMG group the biggest world-wide advertising group. NIM digital not only be good at digital communication strategy planning but also is the TOP partner with Baidu on search engine markeing planning & buying.Three main reason for me to change job follow the client (NUTRICIA) from Allyes to NIMdigital: 1. I became the.
Jan 2014 - May 2015
Account Director
Allyes, one of the biggest local companies on digital marketing agency. With 2012 coming, Allyes started a new revolution; it evolved from a traditional digital agency into an avant-garde on technical product-led solution. NUTRICIA Karicare (可瑞康) is the one of the most value client I serve, which CODE called "Project K" by internal high level management.
Nov 2011 - Dec 2013
Senior Planning Manager
Wwwins Isobar
Main responsibilities:- One of adidas media execution team leader (1 supervisor, 2 media planner & 1 intern), basketball & football brand categories as majority. - Not only take the responsibility of media, but also participate into the job of control offline event ( adidas China Player Tour ).- Beside adidas, I also take care new buisness such as Brands /.
Mar 2011 - Nov 2011
Planning Manager
PHd as a old famous pioneer in world media advertising industry which wined Unilever as China market key client at the end of 2009. The reason why I join PHd is because I have more than 2 years working experience with Unilever several brands before & I really have much passion to do FMCG digital campaigns.Daily work: Media strategy & tactical planning /.
Mar 2010 - Feb 2011
Planning Manager
Zed digital is one of Publics group which is mainly focus on digital media part. Zed digital Shanghai as a professional media agency is not only good at cosmetic & luxury marketing strategy planning, but also has highly influence at media negotiation & media buying. Main responsibilities:- Not only severe several current clients ( LVMH Group) such as.
Oct 2009 - Mar 2010
Associate / Account
Mindshare ( www.mindshare.com.cn ) is a global AD agency. As a division of Mindshare, Mindshare Interaction is a full service interactive agency, and creates effective marketing campaigns.Main responsibilities:- Day-to-day execution of various programs and projects, manage media planning development, initiatives and budgets allocate, develop production.
Dec 2006 - Oct 2009
2 education records
Li Naikang education
Bachelor, Economic & Financeal News
Bachelor'S Degree, Economics News
FAQ
Frequently asked questions about Li Naikang
Quick answers generated from the profile data available on this page.
What company does Li Naikang work for?
Li Naikang works for MGCC 众引传播.
What is Li Naikang's role at MGCC 众引传播?
Li Naikang is listed as 业务发展副总裁 at MGCC 众引传播.
Where is Li Naikang based?
Li Naikang is based in Xuhui District, Shanghai, China while working with MGCC 众引传播.
What companies has Li Naikang worked for?
Li Naikang has worked for Mgcc 众引传播, 1Fusion, Nim Digital, Allyes, and Wwwins Isobar.
How can I contact Li Naikang?
You can use AeroLeads to view verified contact signals for Li Naikang at MGCC 众引传播, including work email, phone, and LinkedIn data when available.
What schools did Li Naikang attend?
Li Naikang holds Bachelor, Economic & Financeal News from Shanghai University Of Finance And Economics.
What skills is Li Naikang known for?
Li Naikang is listed with skills including Digital Marketing, Digital Strategy, Digital Media, Mobile Marketing, Advertising, Sem, E Commerce, and Seo.
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