Li Naikang Email & Phone Number

Shanghai, Shanghai, China

上海市

In the past three years, as the business VP of MGCC SOCIAL, I have gained valuable experience in company management and operation, not only in team building and management, business strategy developing, and key social media platform (Douyin, RED & Bilibili, etc.) relationship maintenance, but also in financial risk control and organization management.Since 2019, the company's core business has focused on KOLs buying & social media traffic strategy services. The company revenue under my scope is sustainably growing from 0 in 2019 to 300 million in 2022.

Shanghai City, China

1Fusion found at 2015 which is an integration group focus on digital media buying, social planning, search engine marketing, entertainment (IP) marketing, and e-commerce planning also. Core stuffs of company managements are coming from NIM DIGITAL & ALLYES. I’m a 10 people account team leader focus on daily management and daily client service. Major clients such as: NONGFU Spring (Innovation creativity, media buy, e-commerce), Unilever (e-commerce user experience exploring), Panasonic (Social & e-commerce), INOHERE (Search), etc. In the meanwhile, I’m also take in charge of new business development & pitching. I lead with creative team won Unilever business at 2016 for YHD, VIP & SUNING key platform planning, not only at D11 planning but also at Super Brand Day & categories planning.Furthermore, I offer serval innovated proposals for NONGFU Spring in progress such as content co-op with ofo bike, NetEase music, off-line flash store for branding and business sales integration.

NIMdigital- an independent agency under OMG group the biggest world-wide advertising group. NIM digital not only be good at digital communication strategy planning but also is the TOP partner with Baidu on search engine markeing planning & buying.Three main reason for me to change job follow the client (NUTRICIA) from Allyes to NIMdigital: 1. I became the expert of IMF industry during past 2 years, and I'm very willing to study on IMF industry trends of digital data marketing & e-commerce area.2. Strong relationship built up with client-side, not only at daily job communication but also at people trust worth.3. Need more challenge on team (people) management & business development.Major Client Name: Nutricia Early Life NutritionBy Brand Service: Karicare / Nutrilon Classic / Nutrilon Platinum / Aptamil / Nutricia Program (ENP)Leader of 12 people daily execution team which is dedicate for Nutricia group include the role of account service, media tactical planning & sem (sem & seo) execution.

Shanghai, China

Allyes, one of the biggest local companies on digital marketing agency. With 2012 coming, Allyes started a new revolution; it evolved from a traditional digital agency into an avant-garde on technical product-led solution. NUTRICIA Karicare (可瑞康) is the one of the most value client I serve, which CODE called "Project K" by internal high level management, as it is the JDP client that operated on performance marketing (R&D on cookie base) & TTL. Data driven solutions service, special on e-commerce. With the outstanding performance on e-commerce sales during 2011- 2012 on client side, NUTRICIA introduces an imported brand to Chinese mums again, which named Nutrilion (诺优能) is the leading brand in Holland. Besides daily service & working outputs, my team played a leading role on Nutrilon launch campaign on Tmall specially, and also, Nutrilon & Allyes is the first team to co-op with Tmall on BrandSite (品牌站) internal project. In additional, we are keep studying ( developing ) on digital advertising ROIs with Chinese leading e-commerce platform (such as Tmall.com, JD.com, 1haodian.com).Daily work: Digital Strategy Planning / Media Strategy Planning & Buying / Monitoring & R&D base on Cookie / Data Driven Analysis / Social media development / SEM Strategy Planning / Web. Construct & SEO operationsTeam member: 5 people under daily execution team. (2 account manager / 2 account executive / 1 admin) Clients: NUTRICIA / Karicare (可瑞康) / Nutrilon (诺优能)

Shanghai, China

Main responsibilities:- One of adidas media execution team leader (1 supervisor, 2 media planner & 1 intern), basketball & football brand categories as majority. - Not only take the responsibility of media, but also participate into the job of control offline event ( adidas China Player Tour ).- Beside adidas, I also take care new buisness such as Brands / 7-11 / Reebok by self arrange. Daily work: media strategy planning & media negotiation / adidas digital media relationship managerment / QC on brands social media / Day2Day client service / Offline event supporting Key client: adidas basketball / adidas football / adidas outdoor / Reebok / Brands / 7-11 / new business pitch

PHd as a old famous pioneer in world media advertising industry which wined Unilever as China market key client at the end of 2009. The reason why I join PHd is because I have more than 2 years working experience with Unilever several brands before & I really have much passion to do FMCG digital campaigns.Daily work: Media strategy & tactical planning / media resource negotiation / campaign measurement & tracking / phasing & post-buy review / deep co-op relationship building / Day to day client severe / optimization campaign performanceTeam member: 4 person under my team. ( 2 planners / 1 executive / 1 junior tracking & measurement planner ) Clients: Unilever- Rexona / Zhonghua ( Ocean / Supernova ) / Ponds ( FM / FC ) / Lux ( Personal wash ) / OMO / Dove / Cif / Comfort

Zed digital is one of Publics group which is mainly focus on digital media part. Zed digital Shanghai as a professional media agency is not only good at cosmetic & luxury marketing strategy planning, but also has highly influence at media negotiation & media buying. Main responsibilities:- Not only severe several current clients ( LVMH Group) such as Guerlain \ Benefit \ Dior CDC \ V.S.O.P , but also pitching new client.- Serve as the single point of contact for clients and to optimize media invest and execute on their online promotion.- Provide brand strengths/weaknesses analysis, competitor report, market research, competition analysis, media strategy & tactical.Key clients: LV / H&M / Guerlain / BeneFit / RFL / Fendi / Dior CDC / Hennessy / SEPHORA

Mindshare ( www.mindshare.com.cn ) is a global AD agency. As a division of Mindshare, Mindshare Interaction is a full service interactive agency, and creates effective marketing campaigns.Main responsibilities:- Day-to-day execution of various programs and projects, manage media planning development, initiatives and budgets allocate, develop production schedules and prepare clear, concise reports.- Serve as the single point of contact for clients and to optimize media invest and execute on their online promotion.- Provide brand strengths/weaknesses analysis, competitor report, market research, competition analysis, media strategy & tactical.Clients: SAP / HSBC / Lufthansa / Acura / Rolax / Accenture / B&Q / Nippon / NewZealand Tourism / Ford / Land Rover / Costa / Maybelline / Unilever

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