 Develop and execute a Non Replicable Route to Market Model which supports a bulging product line. Principal Stakeholder for achieving Revenue & Share Growth of the state. Designing the reach Agenda for the organization in a highly complex Market of Metro & Rural which ensures ND gain as well as Quality if Distribution.  Integrating S&D Systems with IT and leveraging Reach and Quality of Sales. Prioritizing channel specific inputs & managing budgets on brands based on AC Nielsen report on Distribution & Market Share & hence secure & improve brand health. Prioritizing brand Mix to ensure healthy Gross margin for the territory & also ensure revenue management of Brands to extract higher Gross Margin. Identifying Brand Activation opportunity working closely with Brands & designing promotions. Managing Annual budgets for the territory & ensuring min Write off from Depots. Designing Anti Competition strategy to secure market share & suitably refine the sales strategies. Managing large revenue of 700 crs with a SKU line of 230+ SKU… Managing Sizeable team of Senior Managers & 51TSI/SO for West Bengal…

Handling States of Gujarat, MP & Chattishgarh & leading a team of 5 Area Managers & 31 Customer Executive.Develop the key growth strategy for all the states with a vision of 3-5 years timeline.Principal stakeholder for the revenue performance & share growth for the states.Interlocutor between all the functions of commercial/logistics/HR/Trade Marketing.

Handling all trade marketing activity for the region...Working as Sales Interface between Brands & Region Sales team.Principal strategist in designing the key Growth Pillars of the region from a 2-3 years perspective.Custodian for all the Data/AC Nielsen and key merchandinsing activity of the region.Driving Share growth for the region thru analysing Share trends from AC Nielsen & Planning the Reach & Brand activity agenda for the region.

Handling Sales & Distribution for Kolkata Metro...Made a significant impact in changing the GTM Strategy from ready Sell to Pre Sell.Consolidated Customer Size in line with Metro requirements

Diriving a large network of Customers & Area Executives at Kolkata CIty...Responsible for all new product launches...