Sania B. Email & Phone Number

Los Angeles, CA, US

San Diego, CA, US

Shelton, Connecticut, US

• Develop and execute performance based digital programs that include a mix of social media (strategy & execution), programmatic/display, and SEO/SEM advertising
• Partner with 3rd party agencies to develop strategies, manage budgets and track performance of digital marketing campaigns
• Optimize spend and performance based on identified trends and insights
• Work collaboratively with the rest of the Marketing Team as a digital expert and focus on Jack Black’s domestic and international direct to consumer sites and paid media strategies
• Formulate organic social conceptual strategies and messaging

Dallas, Texas, US

• Ensure that the department is pacing positively towards monthly, quarterly, and yearly revenue targets
• Identify departmental approach to media strategy/planning, projections and benchmarks, research and testing, cross-sell/upsell opportunities, data analysis etc.
• QA all client billing, invoices and third-party costs to ensure IO’s/contracts are aligned
• Oversee all client performance and ensure the team is on track to deliver contracted targets
• Develop and document all departmental processes, SLA’s, playbooks, product guides, spec sheets, etc
• Identify and implement new paid media trends to drive incremental revenue

Dallas, Texas, US

• Strategize programmatic media buys across display, mobile, video & social channels
• Ensure campaigns are created & implemented to best achieve media efficiency & KPIs
• Monitor, optimize, and analyze campaigns to ensure performance benchmarks are met
• Oversee campaigns for delivery against budgetary and impression goals
• Conduct regular status meetings with key platform partners explain best practices
• Meet and exceed quarterly/annual sales goals and margin goals

London, GB

• Developed media strategy by vetting out & researching potential partners
• Allocated spend to partners based off of previous campaign performance & new offerings
• Tracked & reported on campaign results through weekly status calls with client team
• Developed into the subject matter expert for GUCCI branding strategy
• Customized projects & recommendations under tight deadlines to meet client goals
• Monitored industry changes and translated those into actionable recommendations

London, GB

• Managed multiple branding display media campaigns for GUCCI
• Partnerships: Vogue, GQ, NY Times, The Wall Street Journal, NYMag, Hypebeast, Vanity Fair, The Zoe Report, W Mag, The Coveteur, The Satorialist, WhoWhatWear, Garance Dore, PurseBlog, Artnet, Refinery29, Flipboard.
• Created media recommendations/plans & engaged in the media buying/negotiation
• Optimized campaigns to ensure performance was in line with goals & client KPIs
• Communicated & managed client communication & vendor communication
• Managed the DoubleClick Platform to warrant correct creative delivery

Dallas, Texas, US

• Built social networks to reach a hyper-targeted community
• Copywriter and content manager for all brand related platforms
• Created compelling messages for different target demographics
• Researched and wrote compelling blog topics for clients
• Planned and executed digital marketing strategies aligning with company objectives
• Leveraged campaigns & promotions to grow online communities and increase brand loyalty

Dallas, Texas, US

• Effectively used social media platforms for brand awareness, strategy, and tactical execution
• Implemented creative strategies & content, producing higher engagement/ sales
• Directly grew followers/fans on platforms by creating user-friendly engaging images & content