• Develop and execute performance based digital programs that include a mix of social media (strategy & execution), programmatic/display, and SEO/SEM advertising• Partner with 3rd party agencies to develop strategies, manage budgets and track performance of digital marketing campaigns• Optimize spend and performance based on identified trends and insights• Work collaboratively with the rest of the Marketing Team as a digital expert and focus on Jack Black’s domestic and international direct to consumer sites and paid media strategies• Formulate organic social conceptual strategies and messaging

• Ensure that the department is pacing positively towards monthly, quarterly, and yearly revenue targets• Identify departmental approach to media strategy/planning, projections and benchmarks, research and testing, cross-sell/upsell opportunities, data analysis etc.• QA all client billing, invoices and third-party costs to ensure IO’s/contracts are aligned• Oversee all client performance and ensure the team is on track to deliver contracted targets• Develop and document all departmental processes, SLA’s, playbooks, product guides, spec sheets, etc• Identify and implement new paid media trends to drive incremental revenue• Accountable for full scope of team management including staffing, interviewing, training, providing feedback, coaching, etc• Create and maintain relationships with key platform partners and ensure that current tech stack selections are both competitive and profitable• Generate pre-sale strategy decks inclusive of tactics, targeting methods, estimated budgets, forecasted metrics, etc• Supporting new business via responding to RFPs, conducting account audits, client-consulting• Build departmental rate-cards inclusive of estimated costs, management fees, third-party costs, utilization rates, etc• Ensure all reports and QBR decks align with contracted goals and vision• Ownership of display and paid social as the subject-matter-expert. Present in front of leadership and clients including CEOs, CMOs, Marketing Directors, etc...• Engage and collaborate with leadership on ongoing projects such as refreshing reporting, product positioning, process improvements, client recommendations, etc

• Strategize programmatic media buys across display, mobile, video & social channels• Ensure campaigns are created & implemented to best achieve media efficiency & KPIs• Monitor, optimize, and analyze campaigns to ensure performance benchmarks are met• Oversee campaigns for delivery against budgetary and impression goals• Conduct regular status meetings with key platform partners explain best practices• Meet and exceed quarterly/annual sales goals and margin goals

• Developed media strategy by vetting out & researching potential partners• Allocated spend to partners based off of previous campaign performance & new offerings• Tracked & reported on campaign results through weekly status calls with client team• Developed into the subject matter expert for GUCCI branding strategy• Customized projects & recommendations under tight deadlines to meet client goals• Monitored industry changes and translated those into actionable recommendations• Partnerships: Vogue, GQ, NY Times, The Wall Street Journal, NYMag, Hypebeast, Vanity Fair, The Zoe Report, W Mag, The Coveteur, The Satorialist, WhoWhatWear, Garance Dore, PurseBlog, Artnet, ManRepeller, Refinery29, Flipboard, Hearst, Conde Nast, PureWow, Protein, HighSnobiety, LiveIntent, Amnet, InsideHook, AdRoll, Pixability, BlogLovin, MyDomaine, MOAT, Quartz, Tumblr, Polyvore, Google, Pandora, etc

• Managed multiple branding display media campaigns for GUCCI • Partnerships: Vogue, GQ, NY Times, The Wall Street Journal, NYMag, Hypebeast, Vanity Fair, The Zoe Report, W Mag, The Coveteur, The Satorialist, WhoWhatWear, Garance Dore, PurseBlog, Artnet, Refinery29, Flipboard, Hearst, Conde Nast, PureWow, Protein, ManRepeller, HighSnobiety, LiveIntent, Amnet, InsideHook, AdRoll, Pixability, BlogLovin, MyDomaine, MOAT, Quartz, Tumblr, Polyvore, Google, Pandora, etc• Created media recommendations/plans & engaged in the media buying/negotiation• Optimized campaigns to ensure performance was in line with goals & client KPIs• Communicated & managed client communication & vendor communication• Managed the DoubleClick Platform to warrant correct creative delivery• Monitored campaign performance to confirm media dollars are being spent properly

• Built social networks to reach a hyper-targeted community• Copywriter and content manager for all brand related platforms• Created compelling messages for different target demographics• Researched and wrote compelling blog topics for clients• Planned and executed digital marketing strategies aligning with company objectives• Leveraged campaigns & promotions to grow online communities and increase brand loyalty• Improved company rankings by combining content creation & SEO initiatives

• Effectively used social media platforms for brand awareness, strategy, and tactical execution• Implemented creative strategies & content, producing higher engagement/ sales• Directly grew followers/fans on platforms by creating user-friendly engaging images & content