Sanira Waas

Sanira Waas Email and Phone Number

Chief Executive Officer and Co-founder @ PerfomAd®
Dubai, AE
Sanira Waas's Location
Dubai, United Arab Emirates, United Arab Emirates
About Sanira Waas

An aspiring proud Sri Lankan based in Dubai, United Arab Emirates, I possess expertise in digital commerce and marketing, with over 6 years of experience driving growth and success in Sri Lanka and the Middle East. Currently, I serve as the Head of E-Commerce for XVersion, the fastest-growing consumer electronics brand in the Middle East. Furthermore, I have extended my expertise by co-founding XSolutions Global, a global digital commerce agency that empowers e-commerce businesses in product sourcing from East Asia (China, Vietnam, Taiwan, etc.), e-commerce operations optimization, and logistics and fulfillment operations.With a Master's in Business Economics and a B.Sc. in Business Management, I bring a strong academic foundation to my practical expertise. Also, as a veteran lecturer in business management and entrepreneurship, I have mentored island rankers and prize winners for professional and academic examinations such as Chartered Accountancy, CMA, and AAT. Having served on the Sri Lankan Government Advisory Board on SME & Entrepreneurship Development (2018/19), I specialize in startups and have guided businesses from conception to million-dollar ventures. In addition, I am a former Sri Lankan Senior and Junior Men's Football National team player, featured in national television and newspapers. With my professional and academic expertise, I firmly believe that I can add value to you in any capacity. Feel free to connect with me for collaboration or support to make this world a better place. I am more than happy to connect with you too!

Sanira Waas's Current Company Details
PerfomAd®

Perfomad®

View
Chief Executive Officer and Co-founder
Dubai, AE
Employees:
4
Sanira Waas Work Experience Details
  • Perfomad®
    Chief Executive Officer And Co-Founder
    Perfomad®
    Dubai, Ae
  • Xversion
    Head Of Digital Commerce
    Xversion Apr 2023 - Present
    United Arab Emirates
    Results-driven digital commerce expert who led the brand to become the number one fastest-growing consumer electronics and home appliance brand in the Middle East, while spearheading its global expansion across other continents and adding value-added services.Responsibilities:🚀E-commerce Strategy and Expansion:1. Develop and implement comprehensive e-commerce strategies to drive revenue growth and expand business across other continents.2. Identify and evaluate market opportunities, consumer behavior, and competitive landscape in target regions.3. Collaborate with key stakeholders to define market entry strategies, establish partnerships, and drive successful expansion plans.🚀Team Leadership and Cross-functional Collaboration:1. Lead and mentor a high-performing team of e-commerce professionals (both on-site & remote), fostering a culture of excellence, innovation, and collaboration.2. Collaborate with cross-functional teams, including marketing, supply chain, IT, and customer service, to align e-commerce initiatives with business objectives.3. Drive effective communication and coordination across global teams to ensure seamless execution of e-commerce strategies.🚀Global Operations and Supply Chain Management:1. Collaborate with supply chain and operations teams to ensure efficient order processing, inventory management, and fulfillment across global markets.2. Establish relationships with logistics partners and third-party providers to optimize delivery processes and customer experience.3. Monitor key performance indicators (KPIs), such as order fulfillment rates and delivery times, and implement continuous improvement initiatives.
  • Xversion
    Ecommerce Manager
    Xversion Jun 2022 - May 2023
    United Arab Emirates
    🚀E-commerce Strategy:1. Develop and execute comprehensive e-commerce strategies to drive online sales, increase customer acquisition, and enhance customer retention across all the platforms such as Amazon MENA, Amazon Noth America, Amazon Asia Pacific & Amazon Europe.2. Identify and evaluate new market trends, emerging technologies, and industry best practices to ensure a competitive edge.3. Collaborate with the marketing team to align e-commerce initiatives with overall marketing objectives.🚀Website Management & Data Analytics:1. Oversee the management and optimization of the company's e-commerce website, ensuring a seamless user experience, clear navigation, and an efficient checkout process.2. Monitor website performance metrics, conduct A/B testing, and implement data-driven improvements to maximize conversion rates and revenue.3. Collaborate with the IT team and external vendors to ensure website functionality, security, and scalability.🚀Digital Marketing:1. Develop and implement digital marketing campaigns to drive traffic, increase brand awareness, and generate online sales.2. Optimize SEO and SEM strategies to improve search engine rankings and increase organic and paid traffic.3. Manage email marketing campaigns, social media advertising, and other digital channels to engage customers and drive conversions.🚀Inventory Management and Fulfillment:1. Monitor inventory levels, track product availability, and ensure timely order fulfillment.2. Collaborate with the supply chain team to optimize inventory management processes, minimize stockouts, and reduce carrying costs.3. Evaluate and onboard third-party logistics providers to enhance the efficiency of order processing and shipping and managing Amazon FBA shipments.
  • Xsolutions Global
    Co-Founder
    Xsolutions Global Jun 2023 - Present
    United Arab Emirates
    XSolutions Global is a leading digital commerce consultancy and sourcing agency based in Dubai, UAE.With over 5 years of experience, we offer end-to-end services for businesses seeking seamless sourcing from East Asia at affordable rates
  • Online Accounting.Lk
    Lecturer
    Online Accounting.Lk Dec 2020 - Present
    Sri Lanka
    Special Awards:🏆 Only lecturer to produce BL4 Business Environment & Economics Island 1st with 100/100 marks in the history of the Chartered Accountancy Exam in Sri Lanka.Produced Prize Winners 🥇CA - BL4 Business Environment & Economics Island 1st (Jan 2021)🥇CA - BL4 Business Environment & Economics Island 1st (July 2021) 🥇AAT1 - BEN Business Environment Island 1st (Jan 2022)🥇AAT2 - BMA Business Management Island 1st (July 2022)🥇CMA Strategic Level - Business Strategy & Risk Island 1st (Dec 2022)Professional Exam & SubjectsChartered Accountancy (CA Sri Lanka)📕BL4 - Business Environment & EconomicsAssociation of Accounting Technicians (AAT Sri Lanka)📕AAT1 - Business Environment📕AAT2 - Business ManagementCharted Management Accountants (CMA Sri Lanka)📕Strategic Level - Business Strategy & Risk Management
  • Daraz
    Strategist (Commercial & Marketing)
    Daraz Jan 2022 - Aug 2022
    Sri Lanka
    - Marketing & Commercials performance analysis and review (use of SQL and Python)- Mega Campaigns management & review - PMO management- Forecast & strategizing the achievement of Daily & Monthly Active Users, Conversion rate, and other key metrics for e-commerce success- Identifying and formulating the best strategy to drive conversions- Developing & Identifying the ideal subsidy mechanic and ensuring that the marketing & subsidy spending is under the efficient scale
  • Daraz
    Online Marketing Specialist
    Daraz Nov 2020 - Jan 2022
    Sri Lanka
    - Introduction & development of Affiliate Marketing channel for Sri Lanka to a 10 Million Dollar Business. Also, was a part of the tech development team of the post-back API to activate Cash-Back for the region- Introduced sponsored affiliates program for the entire region- Introduction of Daraz Marketing Solutions (DMS) which is an independent paid media & performance management strategic consultant to blue-chip brands to ensure their success in e-commerce. Also, was able to lead a diversified team under DMS.- Initiated the introduction of The Catalyst Act, the affiliated Agency arm of Daraz in Sri Lanka- Performance marketing specifically for paid marketing channels & social media metrics- Awarded as the Daraz Employee of the Month (April 2021)
  • Iips Sri Lanka
    Lecturer
    Iips Sri Lanka Jan 2020 - Jun 2022
    Sri Lanka
  • Kiu Sri Lanka
    Lecturer
    Kiu Sri Lanka Jun 2020 - Sep 2020
    Sri Lanka
    Held office as a lecturer in Management and as the Academic Coordinator for KIU MBA program
  • Government Of Sri Lanka
    Project Management Specialist
    Government Of Sri Lanka Jan 2019 - Dec 2019
    Colombo, Western, Sri Lanka
    Held the office as a Project Specialist in the smooth flow of Enterprise Sri Lanka National Project which was executed by the Ministry of Finance in 2019.
  • 361 Degrees (Pvt) Ltd
    Corporate Trainer
    361 Degrees (Pvt) Ltd Apr 2018 - Jan 2019
  • Aiesec
    Finance Manager
    Aiesec Jan 2018 - Dec 2018
    New Zealand
    Held office as the Finance Manager for AIESEC in New Zealand
  • Aiesec Sri Lanka
    Vice President Finance
    Aiesec Sri Lanka Jan 2017 - 2018
    Colombo, Western, Sri Lanka
  • Haward Fashion (Pvt) Ltd
    Intern
    Haward Fashion (Pvt) Ltd Jan 2015 - Dec 2015
    Kurana, Katunayake
    Ensured that the production is carried smoothly and efficiently while planning the production process which to be submitted on due dates. Also engaged in enhancing and increasing the employee motivation and encouraging them to achieve the organizational goals in a timely and effective Manner.
  • Football Federation Of Sri Lanka
    Goal Keeper
    Football Federation Of Sri Lanka Aug 2014 - Jan 2015
    Colombo, Srilanka
    Being a member of the National Football team and playing for the country and for its reputation and recognition.

Sanira Waas Skills

Marketing

Sanira Waas Education Details

Frequently Asked Questions about Sanira Waas

What company does Sanira Waas work for?

Sanira Waas works for Perfomad®

What is Sanira Waas's role at the current company?

Sanira Waas's current role is Chief Executive Officer and Co-founder.

What schools did Sanira Waas attend?

Sanira Waas attended University Of Sri Jayewardenepura, University Of Sri Jayewardenepura, Zhejiang University, Maris Stella College Negombo, Cima.

What skills is Sanira Waas known for?

Sanira Waas has skills like Marketing.

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