A consumer psychologist with business knowledge. Interested in using consumer insights to develop brands that will make a positive difference and to foster consumer-brand relationships. Skilled in exploratory and focused consumer research to uncover behavioural patterns as well as to find creative solutions.
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Research ArchitectSprint Studio Ai May 2024 - PresentMumbai, Maharashtra, India
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Senior Project LeadKantar Apr 2023 - Jul 2024 -
Project LeadKantar Sep 2021 - Mar 2023
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Senior Research AnalystKantar Aug 2019 - Sep 2021
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Lead Evangelist - Branding And CommunicationZenworks Solutions Private Limited Jan 2019 - Aug 2019Pune Area, India
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Brand AssociateSalt Brand Solutions Nov 2017 - Oct 2018Mumbai Area, India -
Postgraduate ResearcherBangor University Sep 2016 - Sep 2017United KingdomConducted research on “Comping: The Effect of Free Gifts on Consumption”Developed an experiment using behavioural economics to assess consumer evaluations and consumption of productsCreated an academic report with suggestions on the role of free gifts in marketing communication tactics and sampling strategies -
Research CollaboratorUnilever Jan 2017 - May 2017United KingdomUnilever's key interest was to understand various factors associated with sales of one particular product -Domestos. This experience involved working on a brief provided by the company. This research focused on conducting an experiment followed by interviews to assess in-store presentations of the product. The research was undertaken after an extensive literature review of related psychological theories. -
InternPersistent Systems Apr 2014 - May 2014People Management Business Unit - Branding and Social Media Marketing assignments -
Research AssistantLeiden University Mar 2014 - May 2014Pune Area, IndiaWorked on data transcription and coding using SPSS and Excel under Ms. Radhika Bapat as part of her ongoing PhD thesis at Leiden University.
Saniya Kulkarni Skills
Saniya Kulkarni Education Details
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Consumer Psychology With Business
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Distinction
Frequently Asked Questions about Saniya Kulkarni
What company does Saniya Kulkarni work for?
Saniya Kulkarni works for Sprint Studio Ai
What is Saniya Kulkarni's role at the current company?
Saniya Kulkarni's current role is Research Architect at Sprint Studio AI.
What schools did Saniya Kulkarni attend?
Saniya Kulkarni attended Bangor University, Fergusson College.
What skills is Saniya Kulkarni known for?
Saniya Kulkarni has skills like Leadership, Customer Experience, Teamwork, Microsoft Word, Data Analysis, Enterprise Marketing, Research, Microsoft Excel, Market Research, Design Thinking, Brand Management, Marketing Strategy.
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Saniya Kulkarni
Deloitte Usi (Ppo) | Iim Indore'25 | V.G. Vaze College '23 | Vasant Vihar High School '18India -
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