At Effivity, I’m handling all digital marketing activities for our SaaS products. From handling SEO (on-page and off-page) to creating content strategies for the website and social media, I make sure everything works together to drive growth. I also manage our paid ads, mainly on LinkedIn, with some occasional campaigns on Google, Facebook, and Instagram.I rely on tools like Ahrefs, Google Analytics, and Search Console to keep track of how things are performing, analyze the data, and make improvements so that we’re always moving forward.

I focus on growth hacking and client success, especially for critical projects, ensuring that we’re always driving forward with measurable results. From SEO and content marketing to paid advertising, I manage projects end-to-end, analyzing data with tools like Google Analytics to track performance and optimize strategies.

I’ve been involved in developing and implementing digital marketing campaigns to promote products and services, always with the goal of driving results. I work closely with cross-functional teams to create strategies that really work, ensuring alignment across all areas.Part of my role also includes conducting on-page audits and utilizing various digital channels like email, social media, and search engines to reach the right audience and achieve our goals.

I’ve had the opportunity to manage all of Cloudkampus’ social media accounts, where I focused on growing engagement and building a strong online presence. My work included keyword research, competitor analysis, and market research to ensure we stayed ahead of the curve.I’ve also run Facebook paid campaigns, successfully generating quality leads, and managed Google My Business to help improve local visibility. On the SEO side, I handled off-page activities like blog posts, business listings, and newsletters, all aimed at driving traffic and boosting rankings.