With over fifteen years of experience in the Electric Power Industry, I specialize in market development and intelligence, blending my engineering background with an MBA to deliver impactful market strategies. At G&W Electric, I pioneered market analysis models that significantly boosted sales and led global market research initiatives, managing cross-functional teams and a substantial annual budget. My expertise lies in synthesizing complex market data into actionable insights, using tools like Power BI, Salesforce, and Qualtrics to drive strategic decisions.My career journey includes roles in marketing, research, and engineering, giving me a holistic view of the industry. I've successfully managed vendor relationships and collaborated with diverse teams to align market strategies with organizational goals. My proficiency in primary and secondary market research has been instrumental in identifying market trends, customer segmentation, and competitive analysis, leading to informed product development and marketing plans.My international experience, including a stint at the Ministry of Energy and Mining in Serbia, has honed my skills in energy policy analysis and strategic planning. I'm passionate about leveraging data to uncover market opportunities and guide new product development, particularly in areas like Utility, C&I, Offshore Wind, Solar, Microgrids, Distributed Generation, and Energy Storage.I hold certifications in strategic planning, data-driven marketing, communication, and leadership, complementing my technical skills in Excel, Salesforce, Power BI, and Oracle. As a member of IEEE and CIGRE, I stay at the forefront of industry developments. Outside of work, I'm a crisis counselor volunteer, a certified yoga teacher, and fluent in French, reflecting my commitment to personal growth and community service.Let's connect to explore how we can drive growth and innovation in the electric power industry through strategic market intelligence and analysis.
Listed skills include Microsoft Powerpoint, Marketing Analytics, Financial Modeling, Data Analysis, and 16 others.