Sanjay Gill Email & Phone Number

Gurugram, Hr, In

App Store Optimization (ASO)- Utilised tools like SensorTower, AppTweak, and App Annie for ASO, boosting keyword ranks and conversion rates on Play Store, App Store (iOS and Mac).- Conducted comprehensive keyword research targeting low volume, high user intent keywords, resulting in increased organic downloads.- Handled app localization across multiple languages, leading to improved visibility.Data Analysis & Growth Strategy:- Worked with MMPs and analytics platforms such as AppsFlyer, Firebase, Revenue Cat and Google Analytics to understand growth and attribution.- Conducted various analyses to measure the impact of experiments, including LTV, country-wise ROI, funnels, cancellations/refunds, and active user behaviour.- Analysed user behaviour and app performance metrics to develop and implement growth strategies.- Worked closely with designers to enhance the user onboarding flow, ensuring a seamless user journey that built trust and significantly increased subscription revenue.Marketing & Advertising:- Developed and managed campaigns on Google and Apple search ads.- Executed A/B testing for app icons, screenshots, and feature graphics, improving conversion rates.- Collaborated with product and marketing teams to create compelling app descriptions, screenshots, and promotional videos.- Implemented offers, in-app events, and various strategies to drive revenue.- Increased app revenue by 3x through paywall testing and improved customer LTV.

- Responsible for planning, developing and implementing SEO strategies.- Analyzing the niche and recommending silo structuring for websites.- Overviewing of the quality of website content, including blog posts and page descriptions, meta titles, and URL slug.- Guiding the team to update content and website links for maximum optimization and search engine rankings.- Monitoring of redirects, click rate, bounce rate, and other KPIs- Improving organic search results through researching and identifying more profitable keywords.- Developing link-building strategies to improve SEO positions for targeted keywords through guest posting and other strategic campaigns.

Gurugram, Haryana, India

- Performed substantive testing like Revenue testing, Inventory testing, and Cash testing.- Tested the effectiveness of internal controls by performing walkthroughs and control testing in the E-retail and Technology Industry.- Performed quarterly and annual reviews of financial reports in order to ensure compliance with US GAAP

B.Com, Business/Commerce, General

Bachelor Of Commerce - Bcom, Commerce