Sanjay Kumar Email & Phone Number

Mumbai Area, India

Mumbai Area, India

Key Responsibilities: Achievement of business objectives of the region.  Achievement of Sales and Collection Targets-week wise. Achievement of profit/contribution target of all the branches. Responsible for promotions, launches and schemes for increasing reach, visibility and secondary sales.= Recruiting, Grooming & Mentoring Sales team.= Achievement of Market Share targets-Category wise.

Mumbai Area, India

Key Result Areas (KRA) Achieve All India sales volume and value budget for the year (on Cash & Carry model). Achieve bottom-line at the budgeted level. Evaluate New Business Opportunities to ride on the existing resources (Channel network). Plan and execute Channel corrections (Distributors & Dealers). Plan New model line-up based on product analysis and market intelligence. Recruit, train and mentor the human resource. Plan and execute promotional campaigns and track their effectiveness.Major Accomplishments Achieved sales budget of 5 Lac Colour TV in 20010-11 on Cash & Carry payment term. Launched 5 new models in 2010 resulting in a profitable model mix. Launched Washing Machine & Induction Cookers with the existing channel which involved market research, setting up the sales team, product development, pricing etc. Major channel corrections in towns less than 1 Lack population. Exit Market share of 2010-11 -4%. Set up a new business in LED Lighting. Launch of 10 models and setting-up of a sales team of 3 RSM’s and 10 State Heads.

Mumbai Area, India

Key Result Areas (KRA) Achieve budgeted gross Contribution from each model. Achieve new model introduction plan. Advertising Agency- management and review. Execute, measure and report advertising spent. Branch feedback assessment.Major Accomplishments Achieved Gross Contribution of Rs675 per set (18%). Launch of 2 DTH models and flat models in 2008. Launch of TV Commercial for IGO TV in 2008 involving pre and post launch market research. Successful execution of reminder press and BTL campaigns especially targeted at rural TG.

New Delhi Area, India

Major Accomplishments Implemented district level FMCG model of distribution. Unlike other CTV brands IGO is a brand thriving on numeric distribution.  Responsible for all-round business activities in 8 branches. Recruited, groomed and mentored a team of 7 Branch Sales Managers and 21 Sales Executives. This was one of the major tasks entrusted. A lot of time was spent short listing the “right” candidates looking at the requirements of the Distribution Brand. Grooming and Mentoring involved a number of initiatives, follow-ups which required leading from the front. Launch of IGO Colour TV in Punjab and West Bengal with an initial M/S plan of 3%. New DTRS appointed were 6 in Punjab and 19 in WB. Implementation of sales process through daily reporting from secondary level.

New Delhi Area, India

Key Result Areas (KRA) Responsible for all-round business activities of 5 branches across Delhi, West UP, East UP, Rajasthan & Punjab. Leading a team of 5 Area Sales Managers and 15 Sales Executives. Responsible for profit/contribution of all the branches. Plan and execute Logistics & Physical distribution from various warehouses. Responsible for promotions, launches and schemes for increasing reach, visibility and secondary sales. Major Accomplishments Growth of Lighting Business by 24% in the year 2005-06. Restructured the set-up of Rural Distribution for Bajaj Lighting. Involved in “Break-through Project” which was tested in Haryana. The team appointed a SUPER DTR in Karnal who in tern appointed 40 Sub-DTRS across towns of 20,000 populations.  The project was subsequently duplicated in other markets which resulted in an ornamental coverage of rural areas and contributed to 20% increase in regional revenue.

Nagpur

KEY ACCOMPLISHMENTS:Branch/Area Manager (Central Zone) Involved in recruitment, training and development of sales personnel as part of the restructuring process of the Central Zone. Appointed distributors across Jabalpur, Raipur & Bilaspur

Kolkata,Patna & Nagpur.

Started my career as Sales Officer in the Eastern region.Moved to Nagpur as Asst Manager-Sales (Western Region).Asst. Manager (M.P., Chattisgarh & Maharashtra) Responsible for restructuring of Distribution Network in Nagpur, increased the revenue by 45% in 2000; Nagpur was one of High Potential Weak Market share locations for Philips.

Patna Area, India

KEY ACCOMPLISHMENTS:As Area Sales Officer Appointed 13 Distributors in Bihar & Jharkhand which resulted in an increase of market share by 2% in 1994. As Sales Executive Conducted a detailed market mapping of Patna for attaining a reach of 75% of Electric Outlets. Focus on Secondary sales resulted in Weekly billing cycle avoiding peaking.

Wilson College, Mumbai

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