Responsibilities:1. Strategic Planning:o Develop and implement franchise growth strategies aligned with company objectives.o Identify and evaluate new market opportunities for expansion.o Create strategic partnership models to enhance business development and market presence.2. Franchise Management:o Oversee the recruitment, training, and support of franchisees to ensure brand consistency and operational excellence.o Establish and monitor franchise performance metrics.o Resolve franchisee issues and provide guidance to ensure compliance with company standards.3. Partnership Development:o Build and maintain relationships with key strategic partners, including potential franchises, business alliances, and industry influencers.o Negotiate and finalize partnership agreements and contracts.o Collaborate with partners to co-create value propositions and marketing strategies.4. Market Analysis:o Conduct market research to identify trends, customer needs, and competitive landscape.o Analyse and interpret data to inform strategic decisions and adjustments to franchise and partnership strategies.5. Marketing and Promotion:o Develop and execute marketing campaigns to attract and retain franchisees and partners.o Oversee the creation of promotional materials and communication strategies to support franchise recruitment and partner engagement.6. Operational Excellence:o Ensure franchise and partnership programs are efficiently integrated with company operations.o Monitor and assess the performance of franchise and partnership programs, making improvements as needed.7. Reporting and Documentation:o Prepare and present reports on franchise and partnership performance to senior management.o Maintain accurate records of franchise and partnership agreements, performance metrics, and related documentation.Work Achievements:1. Franchise Network Expansion:o Established new franchise locations in strategic markets, contributing to overall business objectives.

Responsibilities:• Lead the overall strategy and day-to-day execution of all marketing efforts for the brand, including developing creative briefs for campaigns ranging from experiential to seeding, and making recommendations to in-house brand managers.• Stay informed on platform and legal updates to ensure the team remains compliant with all legal requirements, privacy regulations, brand guidelines, and platform restrictions.• Scale a new marketing strategy for MSI, focusing on platforms and systems that enable rapid growth.• Negotiate compensation and project details with outside contractors related to marketing and promotions.• Follow up with franchisees on daily revenue reports, social media strategies, and other components of the marketing program.• Oversee the customer operations department.• Set marketing goals and objectives, and plan, implement, and manage the marketing strategy.• Contribute to the overall growth of the company.• Formulate the marketing strategy, promotion plans, media plans, communication strategies, and admission activities for all programs.• Play a key role in articulating and implementing the overall sales and market strategy targeted at enrolling scholastic students.• Lead the development and execution of marketing campaigns through effective digital marketing plans, including Facebook, Google, ad networks, education portals, and content for Facebook, YouTube, websites, print, and video marketing tools, as well as media planning.Work Achievements:• Successfully signed three Franchise Partners in Maharashtra (two in Pune and one in Thane) and one Cluster Franchise in Pune.

Responsible for formulating a profitability plan for 375+ franchisees nationwide, leading a team of 20 people. Strategized business models for both new and existing preschools, ensuring alignment with organizational policies.Key responsibilities included overseeing marketing, media relations, corporate tie-ups, brand management, online and offline marketing, event management, online reputation management, internet marketing, lead generation, SEM, and social media marketing. Contributed significantly to enhancing the brand awareness of Shanti Educational Initiatives Ltd.Drove revenue through admissions, royalty collection, and consistently met annual revenue and admission targets. Organized and monitored key events such as parent seminars, training sessions, and child workshops. Managed brand strategy and media planning for ATL and BTL activities, encompassing 360-degree marketing through electronic, print, frequency, and digital media.Additional responsibilities included branding enhancement, serving as the brand custodian, launching, and operating new preschools, ensuring process and compliance, planning and executing events, launching after-school activities, and ensuring channel partner and parent satisfaction.

In charge of overseeing total operations and franchise development for a leading pre-school brand in South India, managing centres and appointing new franchises through a team of five people to ensure profitability. Coordinated staff recruitment and selection processes to ensure a timely, organized, and comprehensive hiring procedure.Led branding and brand visibility initiatives, positioning the brand as a leader in the pre-school segment. Implemented marketing and sales strategies to expand the franchise network and provided sales support to various franchises. Responsible for budgeting in South India and maintaining cost overheads within stipulated limits.Structured the franchise chain and appraised the franchise portfolio with the objective of increasing overall profitability. Prepared business plans tailored to the opportunities, expectations, and requirements of each area.Focused on lead generation through micro-marketing activities to increase brand awareness, market penetration, and maximize overall regional sales.Work Achievements:Successfully signed 18 Franchise Partners in Bangalore, Chennai, Kerala, and Hyderabad.

Served as a key member of the executive team, contributing to the company’s strategic direction. Led the expansion of the franchise network for the brand "Studio 11" – Salon & Spa. Spearheaded business development initiatives aligned with the company’s overall strategy, managing multiple business ventures in a start-up environment.Responsible for revenue generation and the development and management of strategic partnerships. Built and managed a high-performing business development team. Handled complex contract negotiations in collaboration with legal counsel as needed. Secured early customers with minimal support and played a pivotal role in shaping the work ethic, culture, and values of the sales and business development group.Work Achievements:Successfully signed seven Franchise Partners in Hyderabad, Guwahati, Gurugram, and Bhubaneswar.

Responsible for overseeing total operations, including franchise management and appointments, across South and East India, leading a team of 25 people to ensure profitability. Recruited, trained, and motivated staff to achieve organizational objectives.Led branding and visibility initiatives, positioning the brand as a leader in the education sector. Implemented marketing and sales strategies to expand the franchise network and provided comprehensive sales support to franchisees. Managed budgeting for East India, ensuring cost overheads remained within stipulated limits.Work Achievements:Expanded the network to over 85 centres across South and East India.Mentored and developed second-level leaders, enabling them to independently manage their regions.Played a key role in conceptualizing and implementing the Kids Carnival, a successful initiative that was later replicated nationwide.Ensured effective franchise management through the introduction of technology solutions.Launched the LM Tablet and Smart Class module within the franchise segment.Achieved an enrolment base of approximately 7,000 children in our franchised schools.

Conducted competitive analysis within the territory, expanded the franchise network, and determined product pricing strategies. Managed the performance of franchise centres, overseeing people management, maintaining quality standards across centres, and ensuring channel partner profitability. Established partnerships with colleges and led outreach programs.Designed and executed an effective student outreach and engagement strategy across India, targeting schools to attract scholastic students aligned with the organization's vision.Built and maintained strong relationships with school principals and counsellors by participating in various educational events and seminars nationwide.Led and motivated a highly skilled marketing, communication, and outreach team to achieve desired goals.Work Achievements:Successfully signed a franchise in Visakhapatnam within 45 days of joining.Implemented a training course for new recruits, accelerating profitability.Introduced the Balanced Scorecard system for all Jetking Infotrain Ltd centres in South India.

Responsible for overseeing total operations, including franchise management and appointments, across India with a team of 15 people, ensuring profitability. Led product launches and managed all preceding activities, including gathering key customer feedback, conducting test marketing, and establishing sales channels. Developed and expanded the Franchise/Master Franchise network across India, regularly evaluating their performance. Executed product branding initiatives, aligning them with the company’s growth strategies, and conducted market analysis to design strategies countering competitor products.Work Achievements:Successfully expanded the franchise network from zero to 125 centres across India.Consistently met and exceeded all sales and revenue targets.

Launched a new business model called e-Bharat, a computer literacy project and self-employment scheme aimed at providing opportunities for educated, unemployed youth. Successfully signed 90 franchises across West Bengal, Jharkhand, and Orissa. Additionally, secured 5 INFOUNIV franchises for training and education within a span of 6 months. Expanded operations internationally by signing the first franchise in Bangladesh for InfoUniv, focused on training and education.Key responsibilities included designing new launch models (franchising schemes), developing national and international sales strategies, conducting franchise sales training and recruitment, performing competition analysis, and conducting monthly reviews to ensure the profitability of channel partners.Work Achievements:Successfully implemented ISO 9001:2000 as Management Representative at InfoUniv, (A division of Research Software Solutions).

Developed and managed the Business Alliance program for Wintech International Ltd and Wintech Software Solution Pvt. Ltd., focusing on expanding business partnerships in India and Southeast Asia. Coordinated marketing activities, analyzed market needs for new product development and launches, and contributed to strategy development for e-commerce centers in India. Finalized media plans for franchise development across India and Southeast Asia.Work Achievements:Successfully signed 80 business partners for IT training and education franchises within 10 months, covering regions including West Bengal, Orissa, Bihar, Jharkhand, Assam, Dhaka, Kathmandu, and Bangkok.Identified and signed 10 business partners for WINTECH E-Commerce Education franchises in West Bengal, Orissa, Bihar, Jharkhand, and Assam.Established a regional office to support franchise centers and finalized an all-India training order for FedEx.Secured master franchises for Bangladesh, Sri Lanka, and Nepal, and launched international marketing operations in Thailand.

Developed new business partnerships across East India, managed dealer relationships, and formulated strategies to meet market needs. Engaged in the direct sale of products through business partners and sold training packages through the same network. Held individual responsibility for profit centers, addressed customer complaints, and created and implemented marketing action plans. Set targets for turnaround times in alignment with head office standards, handled corporate training, and organized campus seminars in colleges and schools. Led a team of 15, including technical and marketing personnel.Work Achievements:Successfully signed 47 business partners for franchise setups in training and education within 10 months.Secured the first overseas franchise in Kathmandu, visiting the location and finalizing the agreement.