Sanjay Pradhan Email and Phone Number

Top line & Bottom line responsibility for the region for the largest Newspaper group in India

Leads the Consumer products business panning across FMCG, Ingredients, Consumer durables & Electronics. Brands handled:FMCG : Oldenburger, Real, Regal, Farm FritesIngredients : Oldenburger, Fonterra, Real, Regal Gold Consumer Durables : Hero, Oscar, Suzua, Usha, MikasaElectronics : Pioneer, Monster Key Responsibilities :• Manage Top line & Bottom line performance of the 4 verticals• Develop & execute brand marketing & shopper marketing plans•… Show more Leads the Consumer products business panning across FMCG, Ingredients, Consumer durables & Electronics. Brands handled:FMCG : Oldenburger, Real, Regal, Farm FritesIngredients : Oldenburger, Fonterra, Real, Regal Gold Consumer Durables : Hero, Oscar, Suzua, Usha, MikasaElectronics : Pioneer, Monster Key Responsibilities :• Manage Top line & Bottom line performance of the 4 verticals• Develop & execute brand marketing & shopper marketing plans• Develop and implement (re-) distribution plans• Develop and implement demand forecasting and working capital management• Revamp systems & processes for current and future growth• Work with sourcing offices in London & Dubai and principals in Europe, Far East and Asia • Scan & Evaluate new growth opportunities and aggressively drive new launches Show less

Responsible for Shopper and Customer Marketing, Trade category management,Channel marketing Plans, Launch Management in Nigeria.Developing and implementing new customer development practices in Nigeria and supporting roll out in Central Africa working with Asia Africa Central Eastern Europe regional team.

Responsible to co-create the Sales & Customer marketing strategy and actively support implementation. Successfully drove key developmental projects in Nigeria and then roll out to other Key unilever businesses in Central Africa ( Ghana, Ivory Coast & Eastern Southern Africa including Kenya). Driving growth by institutionalizing process and capability.Succesful execution ensured a CAGR of 20% + with improved profitability while driving a significant change management… Show more Responsible to co-create the Sales & Customer marketing strategy and actively support implementation. Successfully drove key developmental projects in Nigeria and then roll out to other Key unilever businesses in Central Africa ( Ghana, Ivory Coast & Eastern Southern Africa including Kenya). Driving growth by institutionalizing process and capability.Succesful execution ensured a CAGR of 20% + with improved profitability while driving a significant change management agenda.Approx. Business Turnover : 250 mln Euro Show less

Responsible for Sales, customer rmanagement and activation leading a team of 6 Area sales managers,1 Branch operations Manager,21 executives (Sales/ Activation/ Capability) and 170 TSIs. Reporting to GM - Sales, WestApprox. turnover INR 3,000 mln.After the earlier success in East, turned around the business in the larger West region bringing it back to growth demonstrating the ability to focus on key issues, hit the ground running and getting the team to deliver superior… Show more Responsible for Sales, customer rmanagement and activation leading a team of 6 Area sales managers,1 Branch operations Manager,21 executives (Sales/ Activation/ Capability) and 170 TSIs. Reporting to GM - Sales, WestApprox. turnover INR 3,000 mln.After the earlier success in East, turned around the business in the larger West region bringing it back to growth demonstrating the ability to focus on key issues, hit the ground running and getting the team to deliver superior execution. Appointed the National Execution Champion for the Foods & Beverages business. Show less

Responsible for Sales, custome rmanagement and regional brand building leading a team of 2 brand managers, 5 Area sales managers,1 Branch operations Manager,15 executives (Sales/ Activation) and 85 TSIs. Reporting to VP - FoodsApprox. turnover INR 1700 mln.Turned around the business making East the fastest growing region in the business

A Regional Business Management role (Both Top line & Bottom line responsibility) reporting to Managing Director - Modern Foods. Business turnover INR 900 mln comprising of 5 Own factories, 18 Franchisees employing 60 managers and 350 direct employees.Succesfully contributed to the turn around of this sick joint venture business (80% of the business profits came from my regions). This was done through a revamp of sales & distribution system delivering CAGR of 25% in West and 15%… Show more A Regional Business Management role (Both Top line & Bottom line responsibility) reporting to Managing Director - Modern Foods. Business turnover INR 900 mln comprising of 5 Own factories, 18 Franchisees employing 60 managers and 350 direct employees.Succesfully contributed to the turn around of this sick joint venture business (80% of the business profits came from my regions). This was done through a revamp of sales & distribution system delivering CAGR of 25% in West and 15% in South, and driving operational efficiencies, smarter buying, quality improvement, in-market activation and portfolio upgradation. Performance culture was succesfully driven in the business.This was recognized with the HLL Chairman's Enterprize Award in 2002. Show less

Responsible for category volumes, distribution & visibility objectives, activation execution & budgets and oils & fats business pricing & profit margins.2000 turnover INR 1500 mln. Reporting to GSM - Foods.Highest growth across all HLL businesses/ region in 2000.In Q1, 2001 ensured smooth integration of 3 different selling & distribution systems of Foods, Popular Foods & International best foods. Exemplary achievement of the task was recognized… Show more Responsible for category volumes, distribution & visibility objectives, activation execution & budgets and oils & fats business pricing & profit margins.2000 turnover INR 1500 mln. Reporting to GSM - Foods.Highest growth across all HLL businesses/ region in 2000.In Q1, 2001 ensured smooth integration of 3 different selling & distribution systems of Foods, Popular Foods & International best foods. Exemplary achievement of the task was recognized with the prestigious Foods Enterprize award. in 2001. Show less