Manufacturer of a wide variety of flooring products including acoustic underlay, gym tiles, commercial non slip mats, etc.

ResponsibilitiesResponsible for managing, driving and attaining sales targets from direct sales channels for credit card sales throughout Australia. Managed a sales budget of $8 million in 2008 with direct accountability for meeting sales targets.Accountable for customer down stream performance including meeting spend targets, churn targets, bad debts, etc.AchievementsExpanded sales channels by launching a new telemarketing channel. Significantly grew business and consumer card sales and reduced costs by over 50% within the first year of operations.Successfully turned around the Business Card field sales channel to profitability within six months. Tripled card sales volume and attained a 50% reduction in cost to create a consistent and sustainable sales channel.Conceived and implemented an SMS technology acceptance process to substitute customer signature for new card sales. This first in Australia innovation improved sales, increased efficiency and reduced costs by over 30% in the sales channel almost immediately. Consolidated inbound telesales centres to maximize efficiencies and reduce costs by over 30% annually.Consistently attained sales targets each month in an increasingly competitive sales environment by effective sales management and implementing many initiatives including best in class training programs, data propensity models and customer targeting. Negotiated and implemented new pricing structure and performance contracts with vendors to move from process based pricing to performance driven pricing. Grew business card sales channels to account for over 80% of small business new card acquisitions in Australia.Implemented initiatives to expand sales process to include customer on-boarding to ensure better engagement, increased revenue, and reduced churn that lead to over 30% improvement in ROI.

Integral Energy Integral Energy is the second largest electricity distributor and retailer in NSW serving over 2.1 million people. ResponsibilitiesManaged two major direct sales channels targeting business and residential customers in NSW.Preparation of plans, budgets, sales forecasts and driving sales initiatives to attain targets. Maximising customer acquisition through targeted marketing campaigns.Identifying and managing strategic business alliances.Monitored and reported on the performance of channel service providers within negotiated service level agreements and sales forecasts.AchievementsTurned around both sales channels from the brink of being closed down to exceed monthly sales targets within 5 months by restructuring the team and implementing new processes and promotions.Identified, evaluated and developed strategies to develop new sales channels (agents, referrals, retail, on-line).Developed, implemented and managed plans, strategies, policies and programs in order to retain existing customers and target new customers to maximise profit.Implemented a market targeting strategy for the door to door and call centre sales channels through utilisation of CRM methodologies to identify high worth customers and optimum sales opportunities. Achieved positive response rates above industry standard.Implemented and managed sales agent retention recruitment plan and acquisition advertising strategy. Reduced agent churn by 22%Developed and implemented contract arrangements and service level agreements with alliance channel partners.

New Edge Networks provides broadband services and network management services throughout the nation. Named as the best Telecommunications Service Provider for 2004, New Edge Networks overcame the dotcom meltdown to generate double-digit revenue growth each quarter.ResponsibilitiesManaged the team responsible for marketing and communications activities of all data products for the company.Drove marketing activities to develop and grow various alternate sales channels (on-line, direct, wholesale, agent, dealer, referral resale and verticals).Developed marketing plans and was responsible for all branding, advertising and marketing communications activities that grew the company's annualised revenue to $105 million in 4 years. Led cross functional teams across multiple business units to develop and implement key projects (CRM, web strategy, performance measurements, management systems, new channels, etc).AchievementsStaffed and led the marketing team to create and execute numerous direct mail, email, telemarketing and other advertising campaigns to achieve revenue objectives including a 20% revenue growth each quarter.Developed and implemented the company's e-commerce strategy to generate online sales and web leads.Developed and launched sales tools for wholesale and retail sales partners to increase sales by over 25%.

I assisted the Founder/CEO in developing the business plan, obtaining venture capital funding and starting up the company. Was involved in establishing strategies, policies and processes for various departments during the start-up phase. Currently, New Edge employs 400 people and generates positive cash flow revenue of over $125 million annually.AchievementsConceived and developed the financial plan for the business that led to obtaining over $15 million in venture capital.Assisted in negotiating $80 million debt financing for network build-out. Led the Market Selection Team to research, identify and finalize over 1,000 market locations throughout the nation for deploying DSL services.Worked with the Product Development Team to define, develop and launch DSL products and services within record time.Actively drove every aspect of the business:Developed the initial sales compensation plan for the organization.Implemented work force reductions in the marketing department to control expenses and improve efficiency.Authored the plan to expand the company from a wholesale services company to also a retail Internet service provider. Obtained buy off and led the team to implement the expansion. Developed and implemented the company's performance measurement reporting requirements and demand and sales forecasting processes.

- A telecommunications consulting company. Initially worked in the Vancouver, Washington division and later moved to the Dallas headquarters with additional responsibilities and for greater focus on competitive telecom and wireless projects.AchievementsWorked with over 100 Independent Telephone Companies in various consulting projects ranging from feasibility studies to telecom project implementation.Conducted feasibility studies and created financial models and business plans for wireless Personal Communications Services (PCS) business ventures. Developed models for estimating market demand and sales forecasts for telecommunication services including Frame Relay, Private Line, high-speed data, voice, Internet and wireless services.Evaluated various wireless affiliation/franchise programs of major PCS companies for partnership opportunities on behalf of clients.Participated in the Federal Communications Commission's broadband wireless auctions and placed bids over $70 million on behalf of client telephone companies.Assembled a consortium of 12 Telephone Companies (Washington Oregon Wireless) to build a PCS network to serve over a million population. Developed the business plan, helped negotiate affiliation with Sprint PCS and obtained equity/debt financing. Company was later sold to Alamosa PCS (NYSE: APCS) for $150 million.

Company Profile: Marriott Food Services handles all food service requirements for Pittsburg State University including dining for campus housing, cafeteria, banquets and special events. Served as Student Manager for university cafeteria operations and banquets.ResponsibilitiesManaged over 25; Responsible for hiring, training and scheduling and supervising employees. Managed daily cash sales proceeds, account reconciliation and supervised daily foodservice operations.Additional responsibilities included inventory control, handling grievances and managing special events.