Sanjay Subashchandran Email and Phone Number
Sanjay Subashchandran personal email
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As the Chief Operating Officer at Trend Loud, I lead the content production and media agency division of VisionTime India Pvt Ltd, one of the biggest companies in the Media & Entertainment space across the south market. I have over 30 years of experience in producing and managing various types of content and events, ranging from ad films, TV shows, web series, influencer campaigns, and brand activations.I am passionate about creating innovative and engaging content that reaches and resonates with diverse audiences and platforms. I have been instrumental in setting up the social media and content creation practice at Trend Loud, securing over a 1000+ influencer tie-ups, and producing over 14 web series that have been deployed across leading national OTT players. I have also established relationships with over 250 celebrities, 1000 influencers, and 150 brands across the length of my career. My core competencies include brand management, marketing management, market research, content strategy, and event conceptualization.
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Chief Operating OfficerTrend Loud Oct 2020 - PresentChennai, Tamil Nadu, InTrendLoud ( Division of VisionTime India Private Limited ) , ChennaiLeading Content Producer & Media Agency in South India based out of Chennai , Produced more than 10000 hours of content for leading satellite channels in south india , Renowned media agency providing service to more than 150 brands / clients across India , Manages entire media activity of more than 80+ Production house in South India.A few highlights from my stint at TrendLoud: Set up the social media and content creation practice at TrendLoud. I have been instrumental in over a 1000+ Influencer tie-ups.I have been responsible for producing over 14 Web Series that have been deployed across leading national OTT players like Amazon Prime, HotStar, SUN Next, Zee5, MxPlayer, Sony Live, Aha Media I Handle Digital Media Operations for over 150 ClientsBrought clients like Havels, ITC, Philips, Britannia, Godrej, Cavin Care, Amrutanjan, Nestle and many more on board. Notable Accomplishments at TrendLoud - • Successfully Launched more than 15 Digital Channels like #MadrasMeter, #SmileSettai, #TrendMusic which have already created huge impact in terms of viewers / subscription / reach / engagement• Developed strong model to identify new age content creators to publish their content in digital space with 360 degree technical and marketing support• Enhanced digital media presence for leading broadcasters like Kalaignar TV , SVBC etc.• Successfully collaborated with Maestro Isai Yanni Ilayaraja and launched his official digital channel / Properties #ilayarajaofficial #ilayarajalive• Created cost effective digital solution for brands to reach out to their customer• In the light of COVID-19, We produced an E-concert with renowned musicians like Sivamani, Vikku Vinaykaram etc. on April 14th Tamil new year Organised india Biggest e-awards celebrating COVID warriors – cinema celebrities giving awards to COVID19 warriors & You-tubers which is been simultaneously premiered in 17 YT channels 13 FB pages -
Business HeadTrend Loud Apr 2015 - Sep 2020Chennai, Tamil Nadu, InIn January 2016, I was part of the founding team of TrendLoud, which is a division of VisionTime India Pvt. Ltd. TrendLoud ( Division of VisionTime India Private Limited ) , ChennaiLeading Content Producer & Media Agency in South India based out of Chennai , Produced more than 10000 hours of content for leading satellite channels in south india , Renowned media agency providing service to more than 150 brands / clients across India , Manages entire media activity of more than 80+ Production house in South India. -
DirectorPickmyslot Jan 2018 - PresentPick My Slot makes promotion for Brands by connecting customers on digital platforms. 100+ inventories are used to propel brand visibility to infinity. Integrating your brand with the content has 36.4% more engagement with your audience than advertising. In a nutshell, our vision trajectory is inclined towards becoming the MARS OF MARKETING. Collectively we are an Eclectic group of energetic and young personalities. "WHY WAIT, GO DIGITAL"
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Director, Head - Media, Marketing & ContentVisiontime India Pvt Ltd Jan 2013 - PresentIn 2013, VisionPro merged with VisionTime India Pvt. Limited to become one of the biggest companies in the Media & Entertainment space across the south market. My Role as the head of media, marketing and content verticals helped me exponentially expand my horizon across verticals. • Responsible for Network/Channel Management and instrumental in developing new & existing network/channels to enhance market penetration and coverage across the TV space. • Designing the strategy with specialized partners to ensure that we fulfill the objectives, maximize revenues, profits and market share in the Media & Entertainment space; judiciously collating information on product performance and market presence through competition to fine tune sales & marketing strategies.• Maintaining highest standards of customer service by giving preference to customer satisfaction & promptly resolving customer problems & concerns while streamlining business & rolling out successful business model• Playing an active role in continuous team motivation and team building activities; scheduling individual/ team assignments to achieve the pre set goals within time, quality & cost parameters.A few highlights from my stint at VisionTime India Pvt. Ltd. Conceptualised & Executed Singoo Candy Rush - it was an industry first and one of a kind Live Interactive Game Show telecast on all channels across SUN Tv's Network, it allowed kids to interact with the show via TV remote controls and gave them an enhanced gamified experience that was never done before. The property was picked up by Alpenlibe later and turned into a profitable AFP. Through my years at VisionTime, we've produced over : 10,000 Hours of Programmable Content For SUN TV Alone. Conceptualised and Orchestrated over 1000 Events at scale Produced Mirchi Music Awards South for the last 6 yearsLaunched VisionTime International in 2019 in Singapore, and responsible exclusively for SUN Network ad sales in that region. -
Co Founder And Head, Business & OperationsMaximize Entertainment And Media India Llp Jan 2012 - PresentI set up Maximise Event Management in the year 2012, and specialised in areas of Celebrity endorsements, here i played an instrumental role in forging successful relationships with all the leading media agencies in the country. Maximise Event Management works closely with GroupM, Dentsu, Publicis Groupe agencies to help them develop meaningful relationships with Celebrities and SuperStars for their brands, as well as organising big concerts featuring celebrities and superstars from the chennai film and entertainment industry. A few highlights from my stint at Maximise Event Management Launched Shruti Hassan, Vijay Sethupathi, Vishal, Prasanna & other prominent stars on television. Conceptualised and Produced Shows at scale which featured : Ramya Krishnan A.R. Rahman Vishal Rana Dagubatti Vijay Sethupathi Prasanna Meena Roja Kushboo Mahesh Babu among many others -
Head MarketingVisionpro Event Managment Dec 1998 - PresentChennai, Invisionpro event management is group of visiontime india pvt ltd... its like another home to me..and for anybody who work with me...we do events / infilm / celeb management / Afp / beauty pageants / and lot -
Senior Vice President Business OperationsVisionpro Event Managment Dec 1998 - Dec 2013Chennai, InAs the head of business and operations, I've set up and established VisionPro as a pioneering Events & Entertainment company. My job here was to ensure that we worked with corporate brands to help them deliver reach and engagement via Events and Activations at scale, until our merger with VisionTime in 2013. My role at VisionPro was instrumental in setting up Advertiser Funded Programs for organisations like GSK, Hindustan Unilever, Amrutanjan, Hero MotoCorp and Pepsi among others. A few highlights from my stint at VisionPro Sachin Anthem - Produced for GSK WorldCup Anthem - Produced for GSK MahaMaham - brought together 20 brands on two occasions for this festival that happens in Kumbakonam once in 12 Years. Ooh La La La - Conceptualised & Produced this music talent show end to end for PepsiCo, A.R. Rahman was the judge, and noted music prodigy Aniruddh was the winner. Kumbh Mela - This was a first for a south based events outfit, we took care of branding and representing south based brands at the Kumbh Mela.
Sanjay Subashchandran Skills
Sanjay Subashchandran Education Details
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Am Jain CollegeEconomics
Frequently Asked Questions about Sanjay Subashchandran
What company does Sanjay Subashchandran work for?
Sanjay Subashchandran works for Trend Loud
What is Sanjay Subashchandran's role at the current company?
Sanjay Subashchandran's current role is COO at Trend Loud | Content Production, Media Agency, Influencer Marketing.
What is Sanjay Subashchandran's email address?
Sanjay Subashchandran's email address is sa****@****ail.com
What schools did Sanjay Subashchandran attend?
Sanjay Subashchandran attended Am Jain College.
What skills is Sanjay Subashchandran known for?
Sanjay Subashchandran has skills like Media Planning, Management, Account Management, Event Management, Integrated Marketing Communications Planning, Pricing, Brand Management, Google Analytics, Strategic Planning, Negotiation, Business Development, Start Ups.
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