Brand Director At La Bella Monte
CurrentRole: Brand DirectorDepartment: MarketingReporting to: CEOLocation: La Bella Monte HeadquartersJob Purpose:The Brand Director is responsible for leading the development and execution of the La Bella Monte brand strategy across all channels. This includes the creation and implementation of brand guidelines, messaging and positioning, and ensuring that all marketing efforts are consistent with the brand's overall mission and values. The Brand Director will also work closely with the product development team to ensure that new product launches align with the brand's strategic direction.Key Responsibilities:Develop and implement a comprehensive brand strategy for La Bella Monte that drives brand awareness, consideration and preferenceEstablish brand guidelines, messaging and positioning that can be leveraged across all channels, including digital, social, retail and eventsWork closely with the product development team to ensure that new product launches align with the brand's strategic direction and enhance the brand's overall equityCollaborate with cross-functional teams to develop and execute integrated marketing campaigns that support key business initiativesManage and mentor a team of marketing professionals, providing guidance and support in their professional developmentMonitor market trends and insights to ensure that the brand remains relevant and competitiveManage the brand budget and track key performance indicators to evaluate the success of brand initiativesEstablish strong relationships with key stakeholders, including internal teams, external agencies and partners