– Influences the org by representing the product group– Acts as an autonomous force multiplier for the org– Leads complex initiatives and has a deep context of the product and market– Designs, rationalizes, and socializes concepts– Identifies opportunities and delivers solutions– Improves the design function– Influences org vision and strategy– Co-leads the product group with other group leads– Identifies problems and opportunities for the group to solve– Does research to find new opportunities– Designs and evangelizes foundational systems– Drives strategic design thinking with the leadership– Drives improvements to the design system– Sets the aesthetic bar– Advocates ways for teams to create, collaborate, and iterate– Identifies problems and opportunities for the group– Partners with sales, success, and support to understand better and serve customers– Co-owns product vision and aligns teams across groups– Shapes goals and business outcomes for the group– Sets the team up for individual and collective growth– Co-owns the health of the group and supports the growth of people and teams– Craft narratives to inspire and gain buy-in at the org/company level– Coordinates and reviews design work across multiple teams

– Guide 0–1 startup founders to design usable and pleasurable SaaS– Advice founders to invest in design talent efficiently– Help define path for founders to realize well-designed outcomes

Utterwise improves business productivity of the world

/ Strategy, naming and branding of Frilux (Library UX program)/ Design of Frilux Flex (workshop) toolkit/ Design of Frilux website

Bonzai is an intelligent creative platform to design personalized brand experiences that drive engagement across devices, in real time. Bonzai consistently delivers experiences on the cusp between emotion and interaction./ Defined and drove the brand/ Led key marketing and communication initiatives/ Engaged in all internal communication initiatives/ Delivered strategic brand inputs

I lead key design-centric initiatives./ Evolved curriculum for end-to-end UX training./ Recommended direction to a brand/consumer experience./ Mentored people on strategic engagements./ Delivered systems and design processes.

/ Owned and operated a branding firm that made businesses gain visibility/ Creating identities and recommending ideas for micro businesses and start-ups/ Influencing businesses to think beyond a logo and to develop design culture/ Attracted, planned, created and sold quality work with utmost integrity/ Slipped in and out of roles effortlessly across sectors, target users and budgets/ Teaching graphic design at several D-schools within India

/ Influenced and championed the design of academic publications within NID/ Was a content evangelist in an environment where visuals took precedence

/ Grew from an untrained designer to a trustworthy senior web UI specialist/ Made creative concepts and user content an integral part of any UI application/ Derived joy interacting with developers, while encouraging build quality at any cost

/ Fashioned my role as a visualizer, when it was less known in the e-learning industry/ Redefined and outlined the process of visualising teacher-less content/ Managed the visual quality of courseware by guiding artists and animators