Sanjay Challa Email & Phone Number

Morgantown, Wv, Us

Garwood, New Jersey, Us

Iconic Pet is a pet care brand that offers a wide range of high-quality products primarily for dogs, and cats. The company is dedicated to providing innovative and functional pet products that meet the evolving needs of pet owners.--------------------------------------------------------------✔ Led cross-functional teams of 40+ professionals, including software design and development, sales & marketing teams, customer service, and day-to-day operations, to define and solve complex problems, achieving 32% YoY growth in revenue.✔ Defined and executed a clear end-to-end plan to achieve targets via pricing algorithms, Omni-Channel relationships with marketplaces, promotional planning, product launches, advertising campaigns, and SEO/SEM optimization, resulting in a 25% increase in online sales.✔ Slashed production costs by 20% by fostering solid 3rd party relationships with vendors, offshore agencies, and offshore factories.✔ Increased organic traffic by 15% and new customer acquisition by 30% by developing and implementing SEO/SEM best practices and ecommerce sales/marketing campaigns.✔ Conducted CPG product research & development and product acquisition with factories across the globe, resulting in the successful launch of 5 new product lines and a 10% increase in revenue.

✔Building brand awareness and assist brands on major ecommerce marketplace platforms including amazon seller central(3P), amazon vendor central(1P), wayfair, overstock, Bed Bath & Beyond, Chewy, Target, Tractor Supplies, Tab, Sams Club, Blue Stem Brands, CommerceHub and Zulily.✔Demonstrated in-depth knowledge and mastery of Amazon vendor and seller central accounts, increasing product visibility while reducing overall advertising costs.✔Defined and executed a clear end-to-end plan to achieve targets via pricing algorithms, Omni-Channel relationships with marketplaces, promotional planning, product launches, advertising campaigns, and SEO/SEM optimization.

Au

Metro Traders, LLC is a wholesale supplier of a wide variety of consumer goods, including electronics, fashion accessories, homeware, and beauty products. The company offers high-quality products at competitive prices, making them a popular choice for retailers and businesses looking to expand their product offerings.--------------------------------------------------------------✔ Leveraged extensive knowledge of ecommerce technology and advanced analytics to design, develop, and maintain B2B and B2C marketplaces in the Pet and Garden Industry.✔ Provided complete ecommerce support to brands, manufacturers, distributors, and other ecommerce and digital marketing agencies, increasing their online sales by at least 1.5x.✔ Successfully executed dropship agreements with major distributors and manufacturers, streamlining the supply chain process and reducing operational costs by 15%.✔ Led end-to-end implementation of B2B and B2C marketplaces and ensured on-time delivery of projects and within specified budget.✔ Demonstrated in-depth knowledge and mastery of Amazon vendor and seller central accounts, increasing product visibility by 25% while reducing overall advertising costs by 10%.✔ Leveraged extensive knowledge of Amazon third-party tools like Helium 10, Sellics, and Seller Labs, to implement new advertising strategies that resulted in a 5% increase in product sales.

In

Subex Systems is a global provider of software products and services for telecom and IoT industries. With over two decades of experience in the industry, the company has been providing products and services in the areas of Revenue Assurance, Fraud Management, Network Analytics, and Digital Asset Management.--------------------------------------------------------------✔ Spearheaded the U.S. operations, delivering a successful transition that resulted in a 15% increase in productivity and a 10% reduction in operational costs.✔ Proactively interacted with clients to gather their requirements for all major projects, ensuring client satisfaction and strengthening business relationships.✔ Played a vital role in transitioning corporate staff while accounting for their offshore projects, leading to a seamless transition and facilitating retention of key personnel.✔ Functioned as in-charge of the entire US operations, managing cross-functional teams and implementing best practices that improved operational efficiency by 20%.

An Entrepreneurial Venture which was later acquired by Subex System Limited for rendering software services for projects and product development.IVth Generation, Inc. is a technology services firm that specializes in software development, IT consulting, and digital transformation services. The company provides innovative and cutting-edge technology solutions to help businesses optimize their operations and increase their productivity.--------------------------------------------------------------✔ Spearheaded the IT operations of the company, optimizing IT strategies and delivery processes to meet business objectives.✔ Significantly contributed to the initiation of the IT services company, proactively identifying areas for improvement, and implementing best practices.✔ Secured major contracts with leading telecom industry accounts like AT&T, Lucent, and Telcordia, building lasting relationships and negotiating contracts that generated $10 million in annual revenue.

I functioned in different roles, including but not limited to Senior Consultant, Programmer, Systems Analyst, Database Administrator, Program Manager, Project Manager, and Technical Consultant for AT&T.--------------------------------------------------------------✔ Worked as a consultant at AT&T, Piscataway, NJ, providing expert guidance and support that contributed to the successful completion of multiple projects.✔ Demonstrated versatility and expertise in various roles, ranging from programming and systems analysis to project and program management and Oracle database administration.✔ Analyzed business requirements and translated them into functional and technical specifications, ensuring alignment with business objectives.✔ Took ownership of Oracle databases, ensuring proper design, optimization, and backup/recovery, minimizing downtime, and improving system performance.

Ms, Computer Science

Bachelor'S Degree, Mechanical Engineering