The Cat's Whiskers (TCW) is a digital agency offering strategy, branding, design & development services.We design and build Apps, Websites, eComm platforms, and anything else that fulfills your digital marketing needs.We are fast.We are committed.And we offer exceptional value.Start-ups, entrepreneurs, small & medium businesses, and nonprofits are our focus areas.We also partner digital and ad agencies with our extensive development services.We are in Germany, India and the US.Portfolio on request.Please visit our site: thecatswhiskers.agency

- ROLES: Client Relationships, Brand Communication Strategies , New Business & Setting up teams. Driving growth.And Creative Excellence initiatives & PR as strategies to market the Agency Brand.- NATURE of CLIENT BUSINESS: Integrated (Advertising and Digital). And Branding.- LOCATIONS: India & USA.- CLIENTS: Hoovers.com (BI), Austin, TX, USA - digital marketing & rebranding. Dun & Bradstreet (BI), NJ, USA - digital marketing/integrated tasks. Illumina (Bio-tech), San Diego, USA - digital marketing/integrated tasks. PediaSure (nutritional supplement from Abbott, India) - integrated/digital/360.++ Some Highlights/Details:+ Rebranding workshops resulting in a new communications strategy and brand guidelines for Hoovers (USA).+ New Business & Growth for the US market; added 3 clients in 2 years; set up 4 international teams focused on digital.+ Reactivated PediaSure (India) successfully, and billings for the next 9 months were larger than previous 4 years put together.+ Marketing Initiatives & Lead for Creative Excellence and PR activities of the BBDO and HANSA group brands in India. Pitch consultant for other groups.+ Special digital/social assignments: Massive online marketing efforts and 5 proprietary websites/microsites/blogs undertaken

Marketing & Integrated Communication Strategy Consultancy /Digital Design & DevelopmentClients/Projects/Highlights:++ CMA (a EU/Germany initiative)- Awareness Launch of European food products in India. Primary consultant to BBDO Berlin and CMA Germany.- Speaker at ANUGA (largest food trade fair) on ‘India as an attractive market for European food products’. Potential European exporters participated.- Invited to write for IndienContact - the German business magazine on India. The article dwelled on the duality of the Indian consumer, and was titled 'The ten headed Indian'. Available on request.(Publisher: owc.de)++ Prisma Advertising, Jordan - Reengineering and rebranding the agency (Change Strategy).++ And Digital design & development assignments.

Clients: Allianz (Global Campaign), Hankook Tyres (Pan-European), CMA India project (Awareness Launch of European food products in India; a EU initiative), Doritos Global Pitch.+++ More on ALLIANZ - Global brand campaign ‘Confidence’ in 20 countries+ Managing the Global Lead Creative & Account teams in Berlin. Global contact for Campaign.+ Strategy Briefing for other agencies (Branding, Activation, Sponsorship, Online, Media) worldwide.+ Key member of global Branding team.+ Primary point for cross-culture insights & creative checks; led to the all-encompassing Global Value Proposition.+ Responsible for negotiating 'migration' of individual countries' campaign strategies to segue into the global campaign.+ Facilitated numerous pitches & 'opening doors' for BBDO agencies in Europe and APAC that did not handle Allianz yet.The Result: Two global campaigns (including the America’s Cup sponsorship) with multiple versions to satisfy the complex matrix of various markets and cultures.+++ More on the CMA India project+ The resulting campaign, ‘guten appetit india’, was a digital integrated idea. A 15-episode cookery show launched online, with supporting social/engagement features and offline support. A first for BBDO Germany.+ Spearheaded the campaign & website concepts, strategy and content. Knowing European expectations and the Indian market well helped.+++ More on Doritos (Frito-Lay) Global Pitch+ BBDO Berlin was one of the select agencies invited to contribute ideas by BBDO Worldwide, NY. Led process.

Set up the Saatchi office in Tanzania from ground up.+ Grew over 100% in a year to top 3. And to top creative agency brand in 2 years. Agency handled both network and regional brands: Guinness, P&G, Multichoice DStv amongst others.+ Wrote a Marketing Column in the local English paper; served well as an agency PR tool to rope in New Business without pitching (50% new business this way). Total pitch success rate 90%.+ Agency was a case study in an issue of AdVantage (www.advantagemagazine.co.za).

Major Clients: GE(India) Washing Machines, Bisleri mineral water and NutraSweet sweeteners.

Major Clients: Bayer (Autan, Baygon), Delta Airlines, Visa, Kenwood (Japan, Singapore), Fedex, Life Insurance Corp, General Insurance.