Roles & Responsibilities : • Lead Cross-Operating Company Performance Marketing Learning Plan across DTC, Marketplaces, and Omnichannel Customers• Lead end-to-end planning and execution of cross-operating company activations (offline events, etc.)Identify marketing & additional capability opportunities for Operating Companies and Collective (i.e. Tools, processes, partnerships, etc.)• Work closely with agency partners to facilitate cross-brand optimizations and make recommendations for driving key KPIs: ROAS, CPA, LTV, etc.• Coordinate across multiple partners across the consumer journey to find efficiencies in performance and costs• Manage contracts and new relationships for Marketing, Advertising, Creative and Data partnerships• Help forge 1P Data x Media Strategy, extracting value from Consumer Data Platform (CDP)Evolve performance marketing reporting for the Division• Identify and make strategic recommendations for driving product & category diversification• Support Full-funnel marketing Lead in connecting upper and funnel marketing efforts across brand.• Support Omnichannel Commercial Lead to ensure investment sufficiency and optimization for key customers.• Navigate a complex array of cross functional stakeholders.• Knowledge in using digital media to drive online and offline sales jointlyKey Achievements : • Lead the creation & execution of Digital Strategy• Launched 200+ Products & Scaled brand from 0 to 8 Figures• Built a team of 50+ people• Successfully served 50,000+ customers.• Developed & executed a Feed-Forward system & achieved 28% customer retention ratio.• Achieved 200% YoY Growth• Achieved a Growth of 110,000 Followers on Instagram by using consumable content.• Negotiated & successfully dealt with overseas suppliers.• Negotiated and partnered with 10+ Ecommerce Courier companies.