Chief Executive Officer
Current- Roles & Responsibilities:
- Lead Cross-Operating Company Performance Marketing Learning Plan across DTC, Marketplaces, and Omnichannel Customers
- Lead end-to-end planning and execution of cross-operating company activations (offline events, etc.)Identify marketing & additional capability opportunities for Operating Companies and Collective (i.e. Tools.
- Work closely with agency partners to facilitate cross-brand optimizations and make recommendations for driving key KPIs: ROAS, CPA, LTV, etc.
- Coordinate across multiple partners across the consumer journey to find efficiencies in performance and costs
- Manage contracts and new relationships for Marketing, Advertising, Creative and Data partnerships