Sanjay Ponnaiya

Sanjay Ponnaiya Email and Phone Number

Director, CMI and Analytics @ LIPTON Teas and Infusions
New York, NY, US
Sanjay Ponnaiya's Location
New York, New York, United States, United States
Sanjay Ponnaiya's Contact Details

Sanjay Ponnaiya work email

Sanjay Ponnaiya personal email

n/a
About Sanjay Ponnaiya

I bring the voice of the customer into organizations and use data and insights to improve products, grow brands, and influence outcomes. I am a creative problem solver who is expert at making the complex simple and skillfully translating business questions into learning plans that inform decision-making. I build cohesive stories from diverse data sources, collaborating with cross-functional stakeholders, to clearly convey ideas that drive action. I develop, enable, inspire, and mentor in order to build high-performing teams. Core Strengths:► Market Research & Consumer Insights► Product Development & Innovation Strategy► Brand & Marketing Strategy► Data-Driven Storytelling► Team Building & Engagement

Sanjay Ponnaiya's Current Company Details
LIPTON Teas and Infusions

Lipton Teas And Infusions

View
Director, CMI and Analytics
New York, NY, US
Website:
liptonteas.com
Employees:
2834
Sanjay Ponnaiya Work Experience Details
  • Lipton Teas And Infusions
    Director, Cmi And Analytics
    Lipton Teas And Infusions
    New York, Ny, Us
  • Lipton Teas And Infusions
    Director, Cmi & Analytics
    Lipton Teas And Infusions Sep 2024 - Present
    Amsterdam, Nl
    Head of Consumer & Market Insights, North America, working within a multi-functional team in the exciting context of transformation of LIPTON Teas and Infusions to accelerate its growth and realize its full potential as an independent business.Member of the NA Leadership team leading the transformation of the CMI function in North America by creating a future-facing, digitally-savvy, insights-driven organization that simplifies the art and science of consumer understanding to drive business growth.
  • Acuity Solutions
    Principal
    Acuity Solutions Mar 2023 - Present
    We are a research consultancy enabling smarter decisions with insights, innovation and inspiration. Providing market research and customer insights support, data management and analytics, planning and full-service project execution. Serving non-profits and corporations in diverse industry verticals, with emphasis on education, financial inclusion, healthcare and technology access.
  • Ipsos
    Senior Vice President And Team Lead, Innovation
    Ipsos Jun 2018 - Feb 2023
    Paris, Fr
    Led a high-performing team of 15+ insights professionals in the design and delivery of insights-based solutions with B2C and B2B audiences to enable financial services, technology and consumer products companies to pursue new growth opportunities, optimize existing products and solutions, and bring new products to market.
  • Ipsos
    Senior Vice President, Marketing
    Ipsos Sep 2012 - May 2018
    Paris, Fr
    Cultivated and strengthened relationships with strategically important clients across services and technology verticals, driving innovation and brand growth. Guided organization’s entry and success in new business sectors including B2B, hospitality, wealth management and insurance, by adapting research methods and approaches.
  • Ipsos
    Vice President, Vantis
    Ipsos Sep 2006 - Aug 2012
    Paris, Fr
    Engaged high-profile clients as the leader of the Services practice for the forecasting, modeling and consulting division, partnering with internal and external teams to enhance divisional capabilities and ensure client success.
  • Ipsos
    Director, Vantis
    Ipsos Jan 2005 - Aug 2006
    Paris, Fr
    Partnered with clients in the financial services, consumer products and entertainment sectors to answer strategic business questions related to innovative product and service launches including identifying and sizing the market opportunities, sales forecasting, competitive landscaping, product, pricing and line optimization. Also assisted in research and development efforts and in training of new staff.
  • Ipsos
    Account Manager/Senior Account Manager, Vantis
    Ipsos Feb 2003 - Dec 2004
    Paris, Fr
    Managed marketing research projects primarily related to clients’ new product development efforts. Responsible for key accounts in financial services, consumer electronics, entertainment, and alcoholic beverages.
  • A.C. Nielsen Vantis
    Senior Research Analyst/Account Manager
    A.C. Nielsen Vantis Jul 2000 - Feb 2003
    Specialized in new product forecasting and product development research in consumer electronics, alcoholic beverages, and healthcare industry sectors.
  • Mode Research
    Senior Research Executive
    Mode Research 1996 - 1998

Sanjay Ponnaiya Skills

Quantitative Research Segmentation Consumer Behaviour Advertising Research Brand Equity Customer Insight Business Strategy Market Research Marketing Research Focus Groups Primary Research Competitive Analysis

Sanjay Ponnaiya Education Details

  • Wisconsin School Of Business
    Wisconsin School Of Business
    Marketing Research
  • Bharathidasan Institute Of Management Tiruchirapalli
    Bharathidasan Institute Of Management Tiruchirapalli
    Mba
  • Madras Christian College
    Madras Christian College
    Physics

Frequently Asked Questions about Sanjay Ponnaiya

What company does Sanjay Ponnaiya work for?

Sanjay Ponnaiya works for Lipton Teas And Infusions

What is Sanjay Ponnaiya's role at the current company?

Sanjay Ponnaiya's current role is Director, CMI and Analytics.

What is Sanjay Ponnaiya's email address?

Sanjay Ponnaiya's email address is sa****@****sos.com

What schools did Sanjay Ponnaiya attend?

Sanjay Ponnaiya attended Wisconsin School Of Business, Bharathidasan Institute Of Management Tiruchirapalli, Madras Christian College.

What skills is Sanjay Ponnaiya known for?

Sanjay Ponnaiya has skills like Quantitative Research, Segmentation, Consumer Behaviour, Advertising Research, Brand Equity, Customer Insight, Business Strategy, Market Research, Marketing Research, Focus Groups, Primary Research, Competitive Analysis.

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