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Sanjay Puri Email & Phone Number

Global Vice President, Product and Industry Marketing at Icertis
Location: Greater Seattle Area, United States, United States 9 work roles 2 schools
1 work email found @avalara.com 5 phones found area 425, 206, 913, and 877 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email s****@avalara.com
Direct phone (425) ***-****
LinkedIn Profile matched
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Current company
Icertis
Role
Global Vice President, Product and Industry Marketing
Location
Greater Seattle Area, United States, United States
Company size
2321 employees

Who is Sanjay Puri? Overview

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Quick answer

Sanjay Puri is listed as Global Vice President, Product and Industry Marketing at Icertis, a company with 2321 employees, based in Greater Seattle Area, United States, United States. AeroLeads shows a work email signal at avalara.com, phone signal with area code 425, 206, 913, 877, and a matched LinkedIn profile for Sanjay Puri.

Sanjay Puri previously worked as VP, Product & Industry Marketing, Customer Marketing at Icertis and Product GM, Avalara Tax Research at Avalara. Sanjay Puri holds Mba, Management, Strategy & Marketing Emphasis from Northwestern University - Kellogg School Of Management.

Company email context

Email format at Icertis

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{first}.{last}@avalara.com
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AeroLeads found 1 current-domain work email signal for Sanjay Puri. Compare company email patterns before reaching out.

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Profile bio

About Sanjay Puri

I am a Marketing and Product Executive with a 20+ year record of delivering significant product growth, leading to successful exits at both startups and mid-size companies. Specializing in high-growth businesses, I bring together product, marketing, and technology expertise to create customer-centric products and scale them. I have also helped dozens of startups scale their businesses as co-founder and general partner at 9Mile Labs, an enterprise startup accelerator. Most recently, I served as general manager for Avalara Tax Research, the flagship product from Avalara's TTR acquisition. At Avalara, I started the product marketing function where I defined our core messaging / positioning, ran our customer and market research, and created our new product introduction process as the company grew from $150M to $1B+ in revenue. I have spent many years in product marketing, building demand generation engines and defining the core product positioning, messaging, product management and growth strategies for key product lines at Microsoft, Opsware, HP, Edifecs and Oracle. My key areas of expertise include: Product Marketing, Demand Generation, New Product Introduction, Messaging/Positioning, Prototyping, Partner Marketing, Competitive Intelligence, Market Research, PR & Analyst Relations, and Product Strategy.My experience has encompassed an extremely versatile range of sectors including fintech, healthcare, IT infrastructure, and productivity software.

Listed skills include Enterprise Software, Product Management, Start Ups, Product Marketing, and 38 others.

Current workplace

Sanjay Puri's current company

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Icertis
Icertis
Global Vice President, Product and Industry Marketing
Kirkland, WA, US
Website
icertis.com
Employees
2321
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9 roles · 31 years

Sanjay Puri work experience

A career timeline built from the work history available for this profile.

Global Vice President, Product And Industry Marketing

Icertis

Kirkland, WA, US

Vp, Product & Industry Marketing, Customer Marketing

Current
Icertis

Bellevue, WA, US

Sep 2023 - Present

Product Gm, Avalara Tax Research

Avalara

Durham, NC, US

  • Owned P&L and integration activities for Avalara’s $377M acquisition of Transaction Tax Resources, Inc. (TTR). Drove product requirements with engineering, sales and customer success. Key highlights:
  • Drove 80%+ YoY revenue growth in a slow 2022, helped close largest deal ($5.1M) in Avalara’s history
  • Nominated to Avalara's High-Potential Leadership program coached by Bacharach Leadership Group
  • Led expansion into small business segment (~4x growth) and state govt markets (~5x growth)
  • Built & operationalized multi-year product roadmap based on with customer inputs, market opportunity, and strategic priorities
  • Defined 2023 strategic plan to achieve 25% YoY growth with product, marketing, and sales investments
Jul 2021 - Jan 2023

Vice President, Global Product Marketing

Avalara

Durham, NC, US

  • Created a global product marketing team from scratch as a key pillar in driving revenue growth from $200M to $750M+ over 4 years. Key highlights:
  • Supported successful $2B IPO in 2018 as key member of leadership team
  • Helped 35-40% YoY growth with buyer personas, market sizing, product, messaging, compete, segmentation, market research, product naming and win/loss analysis
  • Launched 15+ new products by designing and orchestrating Avalara's new product introduction (NPI)
  • Built a 14-person team to support revenue growth as company grew from 1,500 to 4,000+ employees
  • Created sales tools, ROI calculators, enablement content, and communications for 200+ sales reps
Apr 2017 - Jun 2021

Co-Founder & General Partner

9Mile Labs

Seattle, WA, US

  • Co-founded and operated Techstars-style startup accelerator to coach 80+ pre-funding companies in building scalable, repeatable, and profitable business models. Key highlights:
  • Created 9Mile Innovation Framework (9milelabs.com/blog) encapsulating company-building principles to scale startup success and support entrepreneurial community
  • Accelerator business model innovations: Equity-based mentorship, task-based selection interviews, milestone-oriented follow-on funding, flipped classroom instruction, pivot away from accelerator
  • Product and business model innovations resulted in 60% of fund returned in less than 6 years
Jul 2012 - Apr 2017

Vice President, Product Marketing & Demand Generation

Edifecs

Bellevue, WA, US

  • Responsible for supporting sales teams in selling enterprise software solution ($500k+ ASP) to healthcare payers. Grew revenue by over 5x in 3 years from $12M to $70M+. Key highlights:
  • Accelerated sales pipeline across all marketing channels including webinars, digital, trade shows, and customer roundtables
  • Developed the messaging, positioning, competitive, and marketing collateral for a 5-product solution offering
  • Managed air cover marketing activities such as public relations (PR) and analyst relations (AR) to support company brand and profile
  • Developed enablement materials, and coached sales teams on selling Edifecs solutions
Sep 2009 - Jul 2012

Director, Prod Mgmt & Prod Mktg, Hp (Opsware & Iconclude)

Hp

Palo Alto, CA, US

  • Built and scaled Enterprise IT software offerings through acquisitions of iConclude and Opsware. Key highlights:
  • Grew product integrations 400% for iConclude’s product through systematic inputs from customers, field, competitive and strategic sources. Built streamlined content planning & delivery process with engineering
  • As product owner for The Opsware Network (TON), worked with engineering team to deliver a cloud-based content-delivery platform. Drove branding, pricing, and marketing for TON
  • Delivered 100%+ YOY growth for iConclude’s product at HP with product marketing and sales support
Nov 2006 - Aug 2009

Group Product Marketing Manager (Productivity, Cloud & Security Software)

Microsoft Corporation

Redmond, Washington, US

  • Drove double-digit growth in Visio over 2 years through reseller, ISV & Systems Integrator partners
  • Developed business cases to support Visio's product development into the BPM space
  • Led industry analyst engagement that resulted in Visio’s inclusion in Gartner’s "Magic Quadrant"
  • Revised TechNet's volume licensing model and pricing structure, leading to $43M in revenue
Aug 2001 - Oct 2006

Development Manager, Oracle Health & Safety (Bi & Data Warehousing Software)

Oracle Corporation

Austin, Texas, US

  • Developed BI solution to help clients reduce the cost of implementing Oracle apps by over 20%.
  • Managed a $3M team in designing, developing, and delivering a new software solution
1995 - 2000 ~5 yrs
Team & coworkers

Colleagues at Icertis

Other employees you can reach at icertis.com. View company contacts for 2321 employees →

EB Eileen Butler Eileen Butler Colleague at Icertis Greater Philadelphia, United States, United States View → AN Ajay Nimbalkar Ajay Nimbalkar Colleague at Icertis Pune, Maharashtra, India, India View → GM Girish Malve Girish Malve Colleague at Icertis Pune, Maharashtra, India, India View → TD Tarun Dubey Tarun Dubey Colleague at Icertis Thane, Maharashtra, India, India View → SL Snehal Langhe Snehal Langhe Colleague at Icertis Pune, Maharashtra, India, India View → GI Ganesh Iyer Ganesh Iyer Colleague at Icertis India, India View → HK Hemant Kumar Roy Hemant Kumar Roy Colleague at Icertis Noida, Uttar Pradesh, India, India View → LS Lori Salow Marshall Lori Salow Marshall Colleague at Icertis Greater Seattle Area, United States, United States View → VM Vinod Mali Vinod Mali Colleague at Icertis Pune, Maharashtra, India, India View → RD Ritik Dixit Ritik Dixit Colleague at Icertis Hyderabad, Telangana, India, India View →
2 education records

Sanjay Puri education

Mba, Management, Strategy & Marketing Emphasis

Northwestern University - Kellogg School Of Management

Bachelor’S Degree, Electronics Engineering

Indian Institute Of Technology (Banaras Hindu University), Varanasi
FAQ

Frequently asked questions about Sanjay Puri

Quick answers generated from the profile data available on this page.

What company does Sanjay Puri work for?

Sanjay Puri works for Icertis.

What is Sanjay Puri's role at Icertis?

Sanjay Puri is listed as Global Vice President, Product and Industry Marketing at Icertis.

What is Sanjay Puri's email address?

AeroLeads has found 1 work email signal at @avalara.com for Sanjay Puri at Icertis.

What is Sanjay Puri's phone number?

AeroLeads has found 5 phone signal(s) with area code 425, 206, 913, 877 for Sanjay Puri at Icertis.

Where is Sanjay Puri based?

Sanjay Puri is based in Greater Seattle Area, United States, United States while working with Icertis.

What companies has Sanjay Puri worked for?

Sanjay Puri has worked for Icertis, Avalara, 9Mile Labs, Edifecs, and Hp.

Who are Sanjay Puri's colleagues at Icertis?

Sanjay Puri's colleagues at Icertis include Eileen Butler, Ajay Nimbalkar, Girish Malve, Tarun Dubey, and Snehal Langhe.

How can I contact Sanjay Puri?

You can use AeroLeads to view verified contact signals for Sanjay Puri at Icertis, including work email, phone, and LinkedIn data when available.

What schools did Sanjay Puri attend?

Sanjay Puri holds Mba, Management, Strategy & Marketing Emphasis from Northwestern University - Kellogg School Of Management.

What skills is Sanjay Puri known for?

Sanjay Puri is listed with skills including Enterprise Software, Product Management, Start Ups, Product Marketing, Strategic Partnerships, Go To Market Strategy, Management, and Saas.

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