Sanjay Raina Email and Phone Number
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My experience spans across the sectors of Consumer durables, Entertainment, Non-fiction Television, Publishing, News Television, Pay TV, Sports broadcast & Network TV.I have worked in diverse cultures with long term assignments in India, Indonesia, Malaysia, Singapore and now Middle East. & North Africa. My roles have seen me dabble in Brand Marketing, Consumer Marketing, Channel Operations, Content Planning & Acquisition, P&L roles with large teams.From March 2011, I took charge as the Chief Operating Officer (COO) of TEN Sports based out of Dubai. The role included P&L, Revenue - Syndication, Affiliate & Ad sales, Technology, Broadcast operations, Human resources, Network Presentation, Sports Production and Facilities management, handling the territories of Pakistan, Middle East, Australia, Africa, South East Asia, US, Caribbean, Canada, Sri Lanka & Maldives.In August' 2013 I joined FOX International Channels as GM for Middle East, North Africa & Pakistan with a P&L responsibility on FOX branded as well as National Geographic Channels.As of Jan’'2020 I donned the role of the Business Development Specialist at Abu Dhabi Film Commission, helping the commission to attract a larger and diverse set of Content producers and film companies for shoots in Abu DhabiI am an award winning Media and Entertainment professional with specialization in P/L Management, Product Strategy, Content Planning, Branding and Consumer Marketing, Entertainment, News (publishing and television), Research & Broadcasting operations.
Erbil Media City
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General ManagerErbil Media City Jan 2024 - PresentErbil Governorate, IraqErbil Media City, based in Erbil ( Iraq) is a multi-dimensional and upcoming Media City that shall provide world class facilities to regional and International media and entertainment companies wishing to set up offices in newer regions of Middle East
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Business Development SpecialistAbu Dhabi Film Commission Jan 2020 - Jan 2024Abu Dhabi/ DubaiStrategic plans for Film shoots, Bollywood & Hollywood productions to shoot in Abu Dhabi including Feature Films, TV Series, Web series, Reality shows etc. Stake holder Management – Board, Production houses, Local content producers, freelancer strategy Large outreach to Indian market through road shows, film festivals, PR and Communications Strategic plan development on attracting companies with Investments in ADFC/2454 Advisory role on creating Entertainment infrastructure in Abu Dhabi namely Sound stages, Post Production, VR etc Advising on new strategic tenants for the YAS Media facility -
General ManagerFox Networks Group Aug 2013 - Jan 2020Dubai, UaeAs the GM of operations, the job entailed P&L management, EBITA delivery, Content planning, Programming, Operations, Advertising Sales, Affiliate Sales, Marketing etc. of FOX and National Geographic branded channels in the region of Middle East, North Africa & Pakistan. Turned around a loss making unit into a multi-million dollar profitable business by segmentation and Introduction of new products. Large Local outreach that helped maximize monetization with launch of National Geographic Abu Dhabi brand, a first in the world
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Chief Operating OfficerTen Sports Mar 2011 - Jul 2013As the COO for Ten sports, I was based out of Dubai. My role entailed P&L of the International business, Programming, Production, Technology, Distribution, Affiliates & Syndication.I looked after all International markets namely US, Middle East, Pakistan, North Africa, Asia Pacific, South East Asia and Europe.
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Sr. Vice President - Platform MarketingAstro Television, Malaysia Jul 2009 - Feb 2011As the SVP for marketing I handle portfolio for strategic planning, Marketing, Advertising, Consumer Insights, Promotions and Research. This includes all the language channels namely Malay, Chinese & Indian as well as the International channels. This role also dwells into new projects and new media that the company is actively looking at especially HDTV, PVR, IPTV etc. -
Senior Vice President - Brand Strategy And Consumer InsightsAstro Television Feb 2007 - Jun 2009In this role I handled the portfolio for Brand strategy and Consumer insights portfolio for the Astro Group's cluth of local language channels. The role includes overseeing the brand development, portfolio management, new product strategy, consumer research, advertising, and marketing
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General ManagerAstro Television May 2006 - Jan 2007I head a Kids channel called Astro Ceria on the Astro DTH platform based out of Jakarta, Indonesia. I look after the Indonesian as well as Malaysian markets for this channel. My current role envisages programming, acquisition, localization, Market Reserach, Marketing, Aadvertising, On air planning, Scheduling as well as staffing
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General Manager - MarketingTimes Global Broadcasting Jul 2004 - Apr 2006Head of marketing for Times Now, a 24 hour English news channel based out of Mumbai, responsible for marketing communications, brand development, advertising, events and media strategies for the brand. Launched Times Now, the English Language News Channel, that became India’s No 1 English News Channel. Headed a team of 15 executives. Developed plans for marketing, communications, Advertising, Ad sales marketing
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General Manager MarketingHindustan Times Limited May 1999 - Jun 2004Hindustan Times is one of the leading English newspapers of India and I was the head for Marketing based out of New Delhi. My role and responsibilities included Marketing, aiding circulation, qualitative tracks, readership research, Events, advertising and overall brand management.Strategic and tactical marketing initiatives that accomplished a double-digit readership growth. Focus on Hyper local stories. Relaunched HT in major markets like Delhi & North India, complete makeover including sizing, color pages etc.Launched sub brands like Brunch, Powerjobs, HT Next (targeted at Schools), 2 Minute HT. “Sports as a pull out” – Unique concept that led to enhanced revenue and readership. Developed and Launched Hindi Hindustan, the Hindi language newspaper across India.Strategized and developed HT Leadership Initiative, a global platform of Think tanks, Economists and Politicians. Launched HT in Mumbai, India’s most competitive newspaper market Achieved a 32% subscriber penetration . Introduced an all-color edition of HT across 8 top markets. Highly localized events that created large traction for the newspaper category, college festivals, Luxury category events. Launched HT City, the city supplement in New Delhi & Mumbai -
Associate DirectorDiscovery Communications, India Aug 1997 - Mar 1999Discovery Channel is in the business of marketing, distributing and selling discovery branded television software in India. The company currently airs three channels in India namely Discovery Channel, Animal Planet and Discovery Travel and Living. I handled Marketing, Brand Communications, as also advertising campaigns and related activities (on-Air Promotions) for clients and worked on devising communication strategies. Worked on PR & Corporate Communication, Media Strategy, Planning & Buying.
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Marketing ManagerSony Pictures Inc Jan 1996 - Jul 1997Columbia Tristar (now Sony Pictures Inc.) is in the business of marketing, promotion and distribution of English films as well as select Hindi films. The current box office turnover of the company is approximately 50 Million US . The company in India has a JV with Walt Disney films.As a marketing Manager, I handled the marketing & promotions of Walt Disney Films and market development for Animation Films.Handled a total A&P budget of approximately 3 Mln USD on the category.Launched a national school program to educate kids on animation. This was implemented in 800 schools to start with and later in about 2000+ schools.Strategic alliances with brands like Pepsi, Miranda, Nestle, Cadbury’s, and McDonalds. This was worth approximately USD 4 Mln. Worked in coordination with FICCI to suggest policies for opening up of multiplexes in India.Expansion of audiences by dwelling on Language dubbingWalt Disney films contributed 35% to the total SPI turnover in India.
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Product Manager - Personal CarePhilips India Limited May 1992 - Dec 1995Managed brand building for Dry Shaving, Epilation & Hair Care categories.Set up a complete business plan for the dry shaver category. Implemented the national retailer plan with a core group of 175 retailers. Worked on rollout of Direct selling program for Dry Shavers.Handled an A& P budget of approximately 2 mln USD on the categoryImplemented National Retailer Bonding Plan.Functioned as National in-charge for Exhibitions and Visual merchandisingConceptualized and implemented the office sales category plans. Contacted 5500 offices in Key marketsWorked on research for hair care category that led to introduction of more colours. The sales grew by 50%Handled key market visual merchandising plans implemented in 125 retail outlets.Conducted 15 shaving camps to demonstrate the usage of dry shavers and accomplished category growth by 25% year on year in volumes. Contributed 15% to the turnover with highest IFO (income from operations) from Personal care division.
Sanjay Raina Skills
Sanjay Raina Education Details
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Business, Technology, Finance, Human Resource -
Marketing Management, Marketing Research, Advertising -
Electronics Engineering, Microprocessors, Telecommunications, Digital Electronics
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Tyndale Biscoe School, Srinagar - KashmirA
Frequently Asked Questions about Sanjay Raina
What company does Sanjay Raina work for?
Sanjay Raina works for Erbil Media City
What is Sanjay Raina's role at the current company?
Sanjay Raina's current role is Media & Entertainment Professional I Pay TV| Streaming|News Publishing & News Television I Sports Broadcasting|Start up Advisor I.
What is Sanjay Raina's email address?
Sanjay Raina's email address is ra****@****ail.com
What schools did Sanjay Raina attend?
Sanjay Raina attended Cornell University, University Of Pune, University Of Pune, Tyndale Biscoe School, Srinagar - Kashmir.
What are some of Sanjay Raina's interests?
Sanjay Raina has interest in New Technology, Children, Gadgets, Economic Empowerment, Education, Reading, Science And Technology, Tennis, Human Rights, Golf.
What skills is Sanjay Raina known for?
Sanjay Raina has skills like Entertainment, Product Strategy, Research, Content Planning, Television, Brand Management, Business Planning, Profit And Loss Center Management, Management, Product Management, Market Research, Leadership.
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Sanjay Raina
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Sanjay Raina
Redefining Workforce Technology Solution - Integrating Work, Roles, Organizations & Life ... Cofounder Tapplent IncBengaluru1gmail.com -
Sanjay Raina
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Sanjay Raina
Head It Foundations & Digital Capabilities @ Societe Generale India | Cloud, Devops, ItsmBengaluru2gmail.com, danskebank.com
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