Sanjay Raina Email & Phone Number

Erbil Governorate, Iraq

Erbil Media City, based in Erbil ( Iraq) is a multi-dimensional and upcoming Media City that shall provide world class facilities to regional and International media and entertainment companies wishing to set up offices in newer regions of Middle East

Abu Dhabi/ Dubai

Strategic plans for Film shoots, Bollywood & Hollywood productions to shoot in Abu Dhabi including Feature Films, TV Series, Web series, Reality shows etc. Stake holder Management – Board, Production houses, Local content producers, freelancer strategy Large outreach to Indian market through road shows, film festivals, PR and Communications Strategic plan development on attracting companies with Investments in ADFC/2454 Advisory role on creating Entertainment infrastructure in Abu Dhabi namely Sound stages, Post Production, VR etc  Advising on new strategic tenants for the YAS Media facility

Dubai, Uae

As the GM of operations, the job entailed P&L management, EBITA delivery, Content planning, Programming, Operations, Advertising Sales, Affiliate Sales, Marketing etc. of FOX and National Geographic branded channels in the region of Middle East, North Africa & Pakistan. Turned around a loss making unit into a multi-million dollar profitable business by segmentation and Introduction of new products. Large Local outreach that helped maximize monetization with launch of National Geographic Abu Dhabi brand, a first in the world

As the COO for Ten sports, I was based out of Dubai. My role entailed P&L of the International business, Programming, Production, Technology, Distribution, Affiliates & Syndication.I looked after all International markets namely US, Middle East, Pakistan, North Africa, Asia Pacific, South East Asia and Europe.

As the SVP for marketing I handle portfolio for strategic planning, Marketing, Advertising, Consumer Insights, Promotions and Research. This includes all the language channels namely Malay, Chinese & Indian as well as the International channels. This role also dwells into new projects and new media that the company is actively looking at especially HDTV, PVR, IPTV etc.

In this role I handled the portfolio for Brand strategy and Consumer insights portfolio for the Astro Group's cluth of local language channels. The role includes overseeing the brand development, portfolio management, new product strategy, consumer research, advertising, and marketing

I head a Kids channel called Astro Ceria on the Astro DTH platform based out of Jakarta, Indonesia. I look after the Indonesian as well as Malaysian markets for this channel. My current role envisages programming, acquisition, localization, Market Reserach, Marketing, Aadvertising, On air planning, Scheduling as well as staffing

Head of marketing for Times Now, a 24 hour English news channel based out of Mumbai, responsible for marketing communications, brand development, advertising, events and media strategies for the brand. Launched Times Now, the English Language News Channel, that became India’s No 1 English News Channel. Headed a team of 15 executives. Developed plans for marketing, communications, Advertising, Ad sales marketing

Hindustan Times is one of the leading English newspapers of India and I was the head for Marketing based out of New Delhi. My role and responsibilities included Marketing, aiding circulation, qualitative tracks, readership research, Events, advertising and overall brand management.Strategic and tactical marketing initiatives that accomplished a double-digit readership growth. Focus on Hyper local stories. Relaunched HT in major markets like Delhi & North India, complete makeover including sizing, color pages etc.Launched sub brands like Brunch, Powerjobs, HT Next (targeted at Schools), 2 Minute HT. “Sports as a pull out” – Unique concept that led to enhanced revenue and readership. Developed and Launched Hindi Hindustan, the Hindi language newspaper across India.Strategized and developed HT Leadership Initiative, a global platform of Think tanks, Economists and Politicians. Launched HT in Mumbai, India’s most competitive newspaper market Achieved a 32% subscriber penetration . Introduced an all-color edition of HT across 8 top markets. Highly localized events that created large traction for the newspaper category, college festivals, Luxury category events. Launched HT City, the city supplement in New Delhi & Mumbai

Discovery Channel is in the business of marketing, distributing and selling discovery branded television software in India. The company currently airs three channels in India namely Discovery Channel, Animal Planet and Discovery Travel and Living. I handled Marketing, Brand Communications, as also advertising campaigns and related activities (on-Air Promotions) for clients and worked on devising communication strategies. Worked on PR & Corporate Communication, Media Strategy, Planning & Buying.

Columbia Tristar (now Sony Pictures Inc.) is in the business of marketing, promotion and distribution of English films as well as select Hindi films. The current box office turnover of the company is approximately 50 Million US . The company in India has a JV with Walt Disney films.As a marketing Manager, I handled the marketing & promotions of Walt Disney Films and market development for Animation Films.Handled a total A&P budget of approximately 3 Mln USD on the category.Launched a national school program to educate kids on animation. This was implemented in 800 schools to start with and later in about 2000+ schools.Strategic alliances with brands like Pepsi, Miranda, Nestle, Cadbury’s, and McDonalds. This was worth approximately USD 4 Mln. Worked in coordination with FICCI to suggest policies for opening up of multiplexes in India.Expansion of audiences by dwelling on Language dubbingWalt Disney films contributed 35% to the total SPI turnover in India.

Managed brand building for Dry Shaving, Epilation & Hair Care categories.Set up a complete business plan for the dry shaver category. Implemented the national retailer plan with a core group of 175 retailers. Worked on rollout of Direct selling program for Dry Shavers.Handled an A& P budget of approximately 2 mln USD on the categoryImplemented National Retailer Bonding Plan.Functioned as National in-charge for Exhibitions and Visual merchandisingConceptualized and implemented the office sales category plans. Contacted 5500 offices in Key marketsWorked on research for hair care category that led to introduction of more colours. The sales grew by 50%Handled key market visual merchandising plans implemented in 125 retail outlets.Conducted 15 shaving camps to demonstrate the usage of dry shavers and accomplished category growth by 25% year on year in volumes. Contributed 15% to the turnover with highest IFO (income from operations) from Personal care division.

Executive Program In Management - Epm, Business, Technology, Finance, Human Resource

Mba - Marketing, Marketing Management, Marketing Research, Advertising

Activities and Societies: Hockey, Theatre, DebatingI studied Engineering and later Business Administration

Be - Electronics, Electronics Engineering, Microprocessors, Telecommunications, Digital Electronics

Activities and Societies: Mountaineering, Debating societyI studied Engineering and later Management

10Th Standard, Physics, Mathematics, Chemistry, Biology, English, Histroy, Geography, A

Activities and Societies: Mountaineering, Swimming, Regattas, Hiking, Cycling, DebatesHad a fantastic time as a school boy at Tyndale.