Primary driver for a new country-wide accessories initiative including the development ofinfrastructure for distribution as well as retail networks (with full P&L responsibility.)• Additionally responsible for building the company’s Modern Trade business for recently introducedLED Panels; a role that includes signing on Big format Retail Chains, ecommerce retailers, HomeShopping networks, as well as institutional buyers i.e. Vijay Sales, Big Bazar, Bharati Walmart, Spencers, Reliance Retail, etc.• Optimized performance across cross-functional areas such as sales, product marketing, business development, branding, etc. via a redistribution of expertise, improved information sharing and a reallocation of resources.• Created region-specific product portfolio and road maps for better sell-through.• Implemented improved data gathering and analytical techniques for better sales forecasting witha view to determining warehousing needs, predicting reorder levels, and production runs.• Conceptualized and designed Go To Market strategies in line with the company’s growth and positioning objectives

Handling the largest telecom cluster within the organization and reclaimed leadership in the CDMA segment from competition by focusing on weak markets through various sales driving tools and activities• Responsible for handling the total gamut of GSM & CDMA business in Delhi including market penetration for generating new revenue streams and building brand leadership• Established and rolled out newly introduced GSM initiative through development of infrastructure for distribution, retail, billing and collections, as well as P&L responsibility. • Aggressively handling customer service division to ensure customer satisfaction• Result oriented leader in cross functional areas including sales, product marketing and management, team management and business development in telecom sector

Negotiating partnerships towards generating new revenue streams and building brand leadershipDeveloping effective account strategies and identifying business development opportunities including making direct sales calls, developing customized solutions for customers, obtaining customer commitment and implementing as well as tracking solutions

Masters in Business Administration

Spear-headed the introduction of cellular services in new territory; managed all aspects of the startup as well as the subsequent expansion into 6 more citiesDevised techniques to efficiently communicate company’s strategies to distributorsDeveloped a highly profitable dealer network; devised schemes for signing on new customersEstablished infrastructure for distribution, retail, as well as billing and collectionsPioneered processes for first-line customer serviceEngineered anti-fraud monitoring practices that were later adopted company-wideResearched, proposed and implemented rollouts in local and adjacent territoriesSubsequently headed, Bihar sales and marketing initiative

Increased sales of diesel engines/spares by 240% breaking all previous records for the territory Enhanced dealer networks by convincing competitors’ dealers to carry our products as wellReplicated our success in three more states by pursuing the same strategy