 Regional Head for East-1 with geographical coverage area of Kolkata, West Bengal, Assam & North-East and Odisha. Also, over managed Bihar and Jharkhand initially. Handling the Consumer Durable, Mobile, Laptops, IT & Imaging and Lifestyle Product Finance with a business turnover size of INR 760 Crs (USD 91 mn) pa. Business acquisition done through LFR, RLFR and Open Market Channels. Execution of Paper Finance as well as activation done for Plastic Money through CC and DC EMI. Managing the business through 4 Cluster Heads, 37 Sales Managers and 335 Retail Officers (135 on roll and 200 associates). Enhancing the productivity of each ROs through CS% metrics, market swaps and systematic review. Increasing their ATS from 32K to 57K through systematic evaluation of their product-SKU logins and the category of stores they are logging in. Managing the basic hygiene parameters >95% FPD resolutions and truncating the SPD & TPD. Working on the FEMI bounces resolutions and acquiring through 90% + e-mandates. Building cross function synergy with Audit, Operations and CIC for smooth business run. Also responsible for Cross Sell of Insurance, Term Loans, Personal Loans, Current Account-Savings Account and Credit Cards. Executing the marketing plan, scheme promotions during the season and festive days and implementing business strategies to have the sales spurt during the big days.

Country Head (CE Expat) – Business Development & Planning (Bangladesh) Business Development & Planning: Driven a revenue of BDT 800 Crs (US$ 85mn) pa, for Samsung - Fair Electronics Limited (OEM) in Bangladesh through National Distribution, Modern Retail and Franchisee. Profit & Loss Management: Increased Gross Profit by enhancing sales, optimizing cash flows, systematic credit management and marginalizing the COGS & OPEX. FY’22 GP 15.3%, EBIT 2.7%. Sales & Distribution Team: Lead the team of NSM, RSMs, ASMs and KAMs with OMs down the line delivering business through the Brand Shops and General Retail. (Team Size >100). Product Management: Lead the team of Product Managers and driving products as per model mix. Set budgets for Digital Marketing, Consumer & Trade Promotions, ATL and BTL activities. Supply Chain Management: Alignment with Factory Production Head for opening Letter of Credit to import CBUs and plan the shipments of raw materials for CKD, SKD and LCM productions. Projects & New Initiatives FY ’22 & FY ‘23: • Project Onneshan: Market Mapping-Census for Distribution Planning & MS at District Level• Lead Management System App: Modern Retail Productivity enhancement.• MOQ Model Mix Schemes: Partner pay-out enhancement by logistic cost reduction.

Spearheaded Sales & Distribution Management of Consumer Electronics in Odisha; managed business of approx INR 260 Crs (US$ 36 mn) pa through distribution channel. Lead a team of 4 ASMs and 7 CDOs; managed Sell In/ Sell Thru/ Sell Out of the Distributor, Direct Dealers and Brand Shop. Overseen the Sell Out Performance of the 5 TLs and 55 SECs of the Sub Dealer Market and monitored their progress in Counter Share and Display Share. Ensured proper Model Mix drive and Forecast Mechanism; steered Demand Planning at the product category level to sensitize the achievement of Weekly Return-to-Forecasting. Monitored the Market Share Trend and framing sales strategy for business growth, target achievements through bottom up Sell Thru plans and Display Plano adherence. Liasoned with Regional and Branch Marketing Team for the ATL (OOH, Local TVC and Newspaper Ads) and BTL (In-Shop Branding, POSM Management, Van Campaign) activitiesKey Achievements: Significant AC Market Share increase in Q1’21 (6% to 15.7%) with Dealer Engagement Programs throughout Odisha and driven AC ND to the level of 78% of FF ND. Also, with distribution drives increased SAWM ND to 92% of DC ND.  BI Sales Automation through S2P2 implementation to the level of 99% from 44% in Odisha. Appointed new distributor in Western Odisha to revive districts with strong competition base

Administered Channel Management and Innovation of Consumer Electronics for Eastern India & Bhutan and reported to CMI India Head at Head Office. Managed Sell Thru & ND Drives along with Head Office Projects through BMs of 6 branches (Kolkata, Durgapur, Guwahati, Bhubaneswar, Patna and Ranchi) with a business size of almost INR 1700 Crs (US$ 226 mn) pa.  Weekly Branch reviews done along with Regional Korean Expat and Regional Sales Head on Investment Trend, Trade Stock & Forward WOS, Sell In / Sell Thru Product Sub Category Level Contribution Analysis vis-à-vis GFK Industry Trend. Ensuring healthy ROI of the Channel Partners for better business drives; augmenting the Premium Product Sales Mix. Driving Head Office Projects and Business Innovations. Driven Channel Affordability Programs through New Dealer enrolment in BeNow. Created Dealer awareness on Consumer Finance Program Construct during Dealer Visits and nurtured them over the best offerings from Bajaj Finserv, HDFC Bank, Axis Bank, etcKey Achievements: Revamped business strategies being an integral part in the appointment of 7 new Distributor at Guwahati, Durgapur, Kolkata and Patna branches. Driven MTV Project (Mobile TV Stores); made East highest contributor to India with 28%.

Managed Durgapur Sub Zone (Oct’15-Apr’17) and Midnapur Sub Zone (May’17-Sep’17); led Durgapur Sub-Zone having 270 BTS, consisting of 4.91 lakhs of RGS Base and 5 Crs of revenue p.m. serviced by 18 prepaid distributors. Assisted by a team of 6 CSMs and 5 CSEs.Key Achievements: Registered consistent revenue increment at the rate of 3%-4% per month until Nov 2016 with an incremental Gross Ads per BTS from 66 per site to 110 per site Ensured Quality of acquisition by keeping the Rotational Churn below 4% for the entire Sub-Zone. Steered acquisitions through > 32% OL Dispersion, DAO comprised 22% of the UAO. Revamped distribution in Durgapur, Asansol, Burnpur, Raniganj, Barabani, Pandabeswar, Kharagpur, Haldia, Jhargram, Ghatal and Contai by appointing 17 new distributors; launched 5 New Retail Stores (FOFOs) at Durgapur, Raniganj, Rupnarayanpur and Haldia

Managed Prepaid Sales & Distribution by a team of 3 TSMs and 7 TSEs. Managed West Midnapur (Jul-14 to Sep-15) with 1.5 Crs revenue p.m. from 219 BTS serviced by 35 distributors and South 24 PGS (Apr-13 to Jun-14), with 2.57 Crs revenue p.m. from 180 BTS serviced by 32 distributors.Key Achievements: Did a growth in EOP sub-base @ 5.22% per month and increasing the CMS by 2.5% from the existing Cell Sites itself in West Midnapur. Reduced 32% Critical LUT and increased the overall traffic by 59% through extensive Sector wise BTS focus. Revenue enhancement per BTS was 101% during the period. Appointed 34 distributors during the tenure. Gross Ads per BTS went up by 115% than previous FY. Average traffic per BTS increased by 28% even with the 59% influx of NT, ME and FI sites during the period. 29 Critical Sites were removed out of LUT (<85 Erlangs) through Cell Site Intelligence.

Managed North Kolkata Cluster for Post-paid Business. Assisted by 4 CSMs handling DSA Channel and 2 DST Sales Managers handling a team of 20 DSTs. Responsible for the Cluster Profitability, Gross Ads of Post-paid Voice, Data Cards and R-TAB Smart Phones.Key Achievements: Met Net Ads budgets for the Cluster. Taken the Cluster to new height in H2 of FY 2012-13. Ensured the Cost of Acquisition under control by reducing the unpaid % and sales reversals. Increased the Marginal ARPU by cascading suitable plans and ensured the penetration of the SMEs located in the cluster and further mapping them into the respective DSA portfolio.

Managed Data & Devices sales and distribution of Pre-paid and Post-paid Photon+. Responsible for Primary, Secondary & Activations targets in the Kolkata Circle. Assisted by 2 DSOs and 14 FOS down the line to manage 6 distributors 380 MBOs and 45 IT Dealers.Key Achievements: Overachieved the AOP in both FY ‘09-‘10 and FY ‘10-’11 for Data Business. Established the chain of Preferred Retailers in the geography. Increased the width of distribution and Data Selling Outlets in Central, South and North Kolkata. Launched 3G enabled Samsung Corby Handsets to the major HVOs of Kolkata. Channelized TATA Photon+ through MBOs, IT Dealers, Nokia / HCL and C-N-Buy alternate channel

Managed Credit Cards Sales of entire Odisha and then North Kolkata (Apr 07 to Mar 09); through Branch and Merchant Acquisition Channel. Assisted by 2 TMs and 25 BDRs. Managed HNW Classic Customers Portfolio of Salt Lake Sector II Branch (Apr 09 to Aug 09).Key Achievements: Over achieved the Regional Sales Budget for Odisha Cluster in FY 07-08 and received No.1 rating in the year of joining itself. Increased Credit Card business by 5 times in FY 07-08 Had COA under control, qualitative acquisition through low FTNR and high GAR%. Did high Cross Sell Penetration and turned Odisha into best Cards Activated Zone (0 – 45 days CIF). Highest contribution from the (MERE) Merchant Acquisition Channel; delivered significant numbers of CIF with My City Benefits (petrol and Utilities), Smart Pays and Balance Transfers. Increased the CTG & IPH of the PB Portfolio through sales of CASA, Retail Assets, Liabilities, Demat and Insurance.

Managed Prepaid Sales and Distribution of Ganjam & part of Khurdah district in Odisha covering 27 BTS. Handled a Team of 14 FOS and with 510 Retailer Base. Assisted Circle Product Team on competitive product formation; also liasoned with Circle Network Team for network expansion.Key Achievements: Immediately appointed 3 distributors at Balugaon, Aska & Bhanjanagar for New Town launch, doubled Retail Base in the existing market and significant spike in activation from New Towns.  Launched 5 new “True Value Shoppe” at Balugaon, Banpur, Hinjilikatu, Aska & Bhanjanagar. Integral part of the CMBU Team Orissa which delivered the AOP of the organization in the terms of both acquisition and channel dimensioning for the two consecutive years.

Managed Distribution of South Odisha from Berhampur (Dec’04 – May’05); Then managed 4 Direct Dealers of Rourkela & Sambalpur, 3 distributors of Western Odisha (Jun’05 – Aug’05). Further 6 Direct Dealers of Cuttack City and Puri and 2 Coastal Odisha Distributors (Sep’05 – Nov’05). Key Achievements: Achieved steep sales growth and doubled Sub-Dealer networks in South Odisha. Pivotal in achievement of the Productivity of all 8 ISDs beyond the season also. Attained Positive Gross Margin of the territory through the application of proper Model Mix and ensuring availability of SKUs through SCM; special emphasis on the KAM Dealers.