To revolutionize the fast-food industry by bringing the ancient superfood, millets, to the forefront of modern dining. Developing and implementing operational strategies that align with brand’s mission and growth objectives.As the Chief Operating Officer (COO), ensuring that vision of healthy, millet-based fast food is executed flawlessly across all outlets. Overseeing the daily operations, drive strategic initiatives, and ensure that brand values are reflected in every customer interaction.

Food and Beverage,QSR,Business Planning,Sales Management,Heading Profit Centre

Full P&L and operational responsibility of Northern Region with 60 Crores business. Overseeing 250 employees and 4 direct reports across 4 Locations Delhi, Greater Noida, Dehradun & Indore with planning for New location openings in the region.Significant AchievementsImplemented the Student’s attendance tracking through Wi-Fi internet access & eradicated all bottlenecks to make it 95% match with physical attendance.

Vaango is the South Indian restaurant chain launched by Devyani International as a part of its expansion journey. ‘Vaango’, which means ‘come in’ in Tamil.Built on the QSR model, the menu has traditional delicacies from South India. It serves authentic vegetarian South Indian food in a modern ambience, and cater to all age groups who’re willing to try something new, fun, but with an authentic taste. The above unique brand features have been designed keeping in mind consumer insights and preferences authenticated in our internal research that was conducted among our target audience in key markets.Full P&L and operational responsibility with 70 Crores Turnover. Overseen 300 employees and 10 direct reports spanning across 35 locations in India. Headed top-line and bottom-line revenues for all Locations.Significant AchievementsSuccessful turnaround of Brand Vaango from EBITDA loss of 4.1 Crores/annum to profit of 1 Crore in a span of 2.5 Years. Established the sustainable business model for brand.Successfully launched/Introduced 23 New south Indian Products. (5 Products in 2016-17, 10 Products in 2017-18, 7 Products in 2018-19. Successfully opened 14 New locations between 2016 & 2019.Defined brand consumer promise, defined marketing calendar based on consumer linkage, weather linkage & new introductions. Positioned the brand in QSR space.Optimized major costs (Cost of Sales, Labor, rent) substantially to make the model sustainable.In addition to Vaango successfully launched 3 New Brands (Just Shakes, Kathism & Teacups & Bites) with complete P&L responsibility having 9 Locations.

Team Profmax From May’15 To Jun;16- Formulated the pacesetter tool for sharing key insights on various operations and P&L matrices with Brand Heads to enable them to take impactful decisions in structured & scientific manner. Impacted organization profitability through highlighting opportunities in structured manner.A.G.M-Business Support-F&B Controls-From Apr’14 To May’15/Regional Manager-Business Support From Jan’12 To Mar’14/F&B Controller(Airports)–From Jul’09 Till Dec’11.Formulated New Product Launch Initialization process, Business Case Presentations & Approvals. SCM Initial Orders, Training Co-ordination & Success criterion tracking, presentation of Pre & Post analysis to management. Significant Achievements Successfully implemented pace setter tool. Successfully improved budgeted EBITDA by 2% during year 2015-16 putting all F&B Brands together (KFC, Pizza Hut, Costa Coffee & Vaango).Successfully implemented the ERP as a Project leader at T3 International. Successfully set the entire food cost management process at Commissary & implemented the recipes in ERP.Successfully set the entire end to end process of supply chain management at Airport business.Successfully reduced the Wastages at Airport from 2.5% to 1% between 2010 & 2011.

Responsible for Business planning for FRB, Costa & Vaango across India & Airport Business.Responsible for Menu Pricing, Business Case Present.Responsible for MIS - All Sales growth parameters, Menu Mix, Ideal Cost, promotions.Responsible for proposing sales, transaction & food cost budget to the management.

Full marketing budget responsibility with 2 direct reports. Key areas of work included Brand Strategy development, Brand activation, Restaurant marketing, Advertising development, Internet marketing.Significant AchievementsSuccessfully launched 2 new products Pasta & 4”x4” pizza. Strategic launch yielded 25% growth in transactions MOM.

Conceptualized Brand Strategy development, Brand activation, Restaurant marketing, Advertising development, Media, Internet marketing. Drove business and ensured sustained growth, focused on achieving /surpassing sales targets; expanded business reach and created new sales / leads opportunities.Significant AchievementsSuccessfully executed Brand & Marketing Initiatives. Successfully Opened a DST & increased the Personal Loans Sales to 5 Crores. Increased the Personal Loan Business of DSA’s from 2 Crores to 4 Crores.Awarded best Sales Manager for selling the Credit Cards through Personal Loan.

Developed new creatives with creative agency to strategically reach out TG. Successfully established print logistics plan, print rate negotiation. Developed store managers to run effective local store marketing (LSM)Significant AchievementsSuccessful launch of 30 mins. or free campaign.Print Cost Reduction by 10 Paisa vs 03-04 achieving annual Saving 15 Lacs.

Successfully conducted regular & efficient team meeting to disseminate process, product & organization related information. Conducted audits at stores on monthly basis & analyzed food cost reportSignificant AchievementsSuccessfully Implemented DOS based POS Software All India.Generated & Maintained excellent MIS System.

Commenced career with Domino’s Pizza India Ltd. Was part of 1st batch of Operations Trainee program of Domino’s Pizza India Ltd.As a team leader the training for the various processes of operations was the prime responsibility.Preparing Weekly & Monthly action plans regarding sales, people & profits, maintaining food cost & providing corrective feed back.Maintaining active interaction with customers.