Strong Sales & Marketing Professional, having experience of more than 15 Yrs in Media & Entertainment - Broadcast, Education, OTT, Corporate, Audio and video industry, I have good communication skill to coordinate among domestic and international team, Decision making, planning, presentation & reporting at different layer, quite comfortable in Solution sales & Retail sales, managing team of sales, presales, marketing & support, managing large network of distributors & dealers, primary and secondary sales tracking with reseller and corporate customer, strategic sales planning, Sales target allocation, tough negotiation, Closure of big ticket deals, training and solution designing are the core skill.Key skill includes Business development, Effective cold calling, Resource management, Solution design & discussion, Good knowledge of video switcher from small to high end ME switcher, Virtual studio solution, portable and fixed encoder with IP distribution tool, CG, Broadcast monitor, camera segment, converter, Audio products, project sales, government sales, Box sales and have good knowledge of AV, Education, OTT & video market apart from strong hold on broadcast industry.
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Regional Sales Manager - India & SubcontinentLiveu Mar 2019 - Dec 2020India Taking care/ Own business of India, Bangladesh, Nepal and Bhutan. Exceeded assigned target by proper planning of Capex and Opex , leading the business of assigned portfolio. Continuously overachieved sales target by generating new market, new solution, marketing and sales skill. Having good relationship with almost all major Broadcast SI, AVSI, Cable TV, Video market and Major TV channles. Optimum utilization of resource like manpower, inventory, finance, partner, product. -
Senior Manager (Sales And Marketing)Datavideotechnologies India Pvt Ltd Sep 2013 - Feb 2019New Delhi Area, India Proper coverage of Broadcast, Education, AV (Audio visual),Corporate customer and Reseller. Designing Proposal work Flow including third party product with workflow as desired by customer. Sales Analysis product/ partner, Target determination for Team/partner and incentive planning. Discount scheme/ promotion generation for box selling and techno commercial discussion for solution sales. Analysis of overall P&L of business, ROI of event and Budget planning at Micro and Macro level of business, RFP/RFQ/RFI response generation and management. Abilities in coordinating with internal-external team for running successful sales and service operations Reseller Management North, East and West India, product introduction, Solution, price and training to their team. An effective leader with excellent communication, team management, negotiation and relationship building skills. Leading the team of sales and technical persons with overall Sales Projection, Planning, Allocation of Account, and Discount, Tender participation, closure of deal and payment collection. Proper and timely reporting for Business, visit plan, inventory forecast, partner appointment for Broadcast and AV. Working with End customer directly for High value sale in Broadcast, education and AV market for solution. Conduct market research to know the market trend and formulation of market strategy to overcome competitor, regular seminars and Road show to educate partners about the products. Repeated travelling to maintain uniform relation among Resellers, end customer and expansion of market. To represent the company on international venue in Exhibition Seminar or training in countries like Singapore, Taiwan. Repeated travelling to important customer and Reseller as well as Resource Management for the organization. Timely information to all partners for inventory, price updating, New launching, and feedback of the products to technical and R&D team of my company.
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Regional Sales ManagerMonarch Innovative Technologies Pvt. Ltd Aug 2012 - Sep 2013Delhi Area, IndiaMonarch Innovative Technology is an OEM for Broadcast and Video products, having presence in all across globe, being a pioneer in virtual Studio solution Monarch Innovative enjoys a unique position in the world market because of its innovative, cost effective and elegant Solution. The Major Product it includes are virtual Studio, Software based Production switcher, recorder, CG, Virtual studio solution, Playout software and converters. In terms of Exhibitions the job is to handle the entire technical setup like connections & machine testing. Also, giving the demonstration & training publicly & giving P2P demo to the visitors visiting the booth during the exhibition.Regional Sales Manager – North and East (Aug 12 to Sept13) Key result areas: Branch Management and was for center for P&L for Sales & Marketing of North, East India and NE Region for Government, Broadcast and Video segment. Sales and Marketing Activity in the assigned region, Drafting the Marketing Plan, Competitor Tracking, Business Development, Managing various Marketing Events. Expansion of dealer network and tie up with S.I for The Products flow through Pricing, project allocation, tender preparation, market segmentation for the product. Tie up with channel, producers, Government agencies, cable operator, MSO, cable TV, SIs and appointment of new resellers as well as relationship management with existing one. Achievement of Sales Target with team of sales and Technical persons with effective presentation of the product and demonstration in the customer facility. Discussion of commercial and technical aspect of the product including the solution selling as per the set up or according to the BOM of Reseller. Maintaining product and software development life cycle with respect to market demand. -
Sales ManagerDatavideo Technologies India Pvt Ltd Mar 2010 - Jul 2012New Delhi Area, IndiaDatavideo is an MNC and OEM of Broadcast/ Audio visual products having presence in around 90 countries of the world. Datavideo having best line of product like Production Switcher, Mobile Studio, Character generator (CG), converters, Monitor, Talkback, broadcast quality camera, CCU, OB van solution, Virtual studio solution, online classroom, Moocs solution, Boardroom / Auditorium solution, different types of cable and repeaters, company is doing great in Encoder, Decoder and Multichannel Encoding server and streaming solution The company believes in caring attitude culture for all partners and transparent policy.Sales Manager – India (Mar 10 to Jul12)Key result areas: Appointment of Reseller and Product introduction All across India and lead generation through all Resources. Product introduction in Market along with Datavideo Singapore team to create awareness of the brand in India. Hiring of Technical and service team and job allocation. Expansion of New Vertical like Education, Religious, video and cable TV industry. Team management and co-ordination among team members not only with sales but finance and Logistics teams also inside the organization and with Reseller Team for best Result Repeated travelling to maintain uniform relation among Resellers, end customer and expansion of market in the new territory and launching of product to establish product in different market segment.
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Assistant ManagerCat-5 Broadcast Pvt Ltd Aug 2006 - Mar 2010New Delhi Area, IndiaCAT-5 Broadcast PVT LtdAssistant Manager (North, East and West) (Aug 06 to Mar10) Selling Professional Audio Product, video products, system integration to TV channel, corporate, government and Classroom solution to Education institutions and Done several Integration project of TV and Educational studio. Selling of laptop, IT products, Broadcast quality camera of Sony and Panasonic, Audio products of Audio Technica, desktop, Video conferencing device of Sony and Polycom, Security and surveillance product, server, router, N Vision and Miranda product, apple software, Sony Projectors, CCTV production Switcher, Virtual studio solution, online classroom, CG, Playout software and customize solution according to the need of the client. Represented TVU network in India Handling marketing assignment of I.P based online broadcast platform, HD Mobile News gathering pack solution, webcasting products, Demos to all major TV channels across India Organize road show in cohesion with team to introduce different promotional activity and represented company in Exhibition, seminar and conferences at national level. Lineup of meeting with principle companies and client for successful demonstration of product.
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Sales OfficerModi Revlon Jun 2003 - Jul 2004Patna Area, IndiaModi RevlonSales Officer (Jun03 to Jul04) Management of direct automation sales and the regional distributor network in Bihar and Jharkhand Region. Establishing and managing new distributor networks in important part of state, monitoring productivity goals; proven leadership skills gained from managing a large distribution center as well as founding and managing a business.
Sanjeev Kr. Sinha Education Details
Frequently Asked Questions about Sanjeev Kr. Sinha
What is Sanjeev Kr. Sinha's role at the current company?
Sanjeev Kr. Sinha's current role is Sales Director - India Subcontinent at Haivision.
What schools did Sanjeev Kr. Sinha attend?
Sanjeev Kr. Sinha attended Magadh University, Magadh University.
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