Drafting and implementing business plans for the Asia region for targets and goal settings, planning, marketing budget, P&L, KPI’s, new business development and so on Exploring potential business avenues & managing marketing & sales operations for achieving the business targets; initiating market development efforts and increasing business growth Building product visibility, reviewing and interpreting market response to facilitate product improvement Maintaining cordial relationships with the key accounts for expanding business & resolving the queries & complaints for high customer satisfaction Conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets Analyzing opportunities to enlarge company network in high potential areas Setting market operational plans and sales promotion activities; monitoring and modifying marketing campaigns on own area of responsibilities Tapping new markets globally and coordinating with channel partners to penetrate these segments to expand business & generate income Evaluating marketing budgets periodically including manpower-planning initiatives and ensuring adherence to planned expenses Representing organization at national and international industry events; leading enterprise-level sales opportunities and coordinating with project teams for large accounts